Pinterest retires WEB_CONVERSION and CATALOG_SALES campaign objectives

What changed

Pinterest is replacing the WEB_CONVERSION and CATALOG_SALES objectives with SALES and LEADS, which reached production on June 15, 2026. From February 1, 2027 the API no longer creates new CATALOG_SALES campaigns or WEB_CONVERSION campaigns optimized for add_to_cart or checkout, and campaigns on those objectives are archived on April 30, 2027.

What it means

Ads integrations must create campaigns with the SALES, LEADS or CONSIDERATION objectives before February 1, 2027, when new legacy-objective campaigns are blocked.