PlanPost

Overview

PlanPost schedules posts to seven networks: Instagram, Facebook Pages, X, LinkedIn, YouTube, TikTok and Threads. Instagram can be connected two ways, through a Facebook Page or with a direct Instagram login, and it needs a Business or Creator account either way. The product has a month, week and day calendar, a best-time heatmap built from an account's own engagement history, CSV or JSON bulk import, and per-network copy and media overrides on a single post. Before a post goes out it shows advisory warnings for length, hashtag count and media rules, and a background queue retries a failed publish up to three times.

Two things set its shape. The first is revenue attribution: posts carry tracked short links, and clicks are matched to sales from Stripe, Shopify or RevenueCat, first by direct click and then by a 30-day last-click window, with click events deleted after 90 days. The second is its agent surface. A hosted MCP server with 47 tools and a public API with 24 permission scopes let an AI assistant draft, schedule and publish. API keys that act for an agent require human approval by default, so agent-made posts wait in an approval queue unless that is switched off.

On the writing side there is an AI post assistant, repurposing from blog or RSS content into six networks, image generation, a carousel builder with ten layout families, brand kits and a media library. Video Studio, which renders from 19 video compositions, and the AI chat are both labelled Beta in the app, and so is the approval workflow. Approvals have four statuses, a none, optional or required mode per team, and review links that work without an account. Team roles are owner, admin, editor and viewer, with a separate approver flag.

The product is narrower than the large suites in several places. X posts are sent as text only, and attached images and video are skipped. There is no free plan, no unified inbox, no recurring or evergreen queue, no link in bio, no competitor tracking, no hashtag tool and no outbound webhooks, Zapier or Make. There is no mobile app in the app stores, and Bluesky cannot be connected in the app. The vendor's own pages disagree with the product on the number of networks (eight on several pages, seven in the app) and on whether the trial needs a card, which it does.

Plans and prices

Two paid plans, both priced per workspace, with Enterprise on request. Creator starts at $19.99 a month and includes 15 social accounts, 1 team member, 1,000 posts a month, 50 posts a day, 50 queued scheduled posts, 50 AI credits and 1 GB of storage. Pro is $39.99 a month with unlimited accounts and posts, 10 team members, 200 AI credits and 50 GB, and it is the plan that adds revenue attribution, approvals and brand voice. The limits are what grow the bill: AI credits cost 1 for text and 5 for an image, extra credits come in packs of 100 or 500, and API and MCP calls are capped at 1,000 a month on Creator and 10,000 on Pro. Annual prices are not published on the pages read.

Networks listed by PlanPost

What PlanPost does on each network

Only what the vendor's own pages state. A blank cell means the pages do not say.

Facebook

Needs: Facebook Page connected through Facebook Login

Limits: Text up to 63,206 characters. Option to publish as a Page draft.

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Instagram

Needs: Business or Creator account, connected via a Facebook Page or via direct Instagram login

Limits: Caption 2,200 characters, up to 30 hashtags, media required, carousels up to 10 items. Images need aspect ratio 4:5 to 1.91:1 and width of at least 320 px. Links in captions are not clickable.

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X

Needs: X account connected with OAuth 2.0

Limits: 280 characters per post. Posts are sent as text only: attached images and video are skipped on X.

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LinkedIn

Needs: LinkedIn member profile connected with the w_member_social permission

Limits: 3,000 characters. Up to 9 images per post.

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TikTok

Needs: TikTok account connected with the Content Posting API

Limits: Caption 2,200 characters, video only. Per-post privacy level, comment, duet and stitch toggles, and commercial content disclosure are set in the composer.

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YouTube

Needs: YouTube channel connected with upload and read-only permissions

Limits: Description 5,000 characters, one video per post. Title, tags, category, privacy status and made-for-kids are set per upload.

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Threads

Needs: Threads account connected through the Threads API

Limits: 500 characters. Only the first attached image or video is used.

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Publishing and scheduling

Calendar views

Month; Week; Day; Drag-and-drop; posts groupable by type

Queue

Posts publish through a background job queue with 3 attempts and backoff. A queue pause toggle exists. Pro adds per-group posting-queue slots with an add-to-queue option.

Bulk upload

Bulk page accepts CSV or JSON with content, scheduledFor and mediaUrl columns. The API bulk endpoint takes up to 50 posts per call. Bulk video scheduling is also offered.

Recurring and evergreen posts

Not described; a weekly posting queue with slots exists (get_posting_schedule, set_posting_schedule)

Best time suggestions

Best-time heatmap and suggested slots per network. Uses the account's own engagement history, with industry default windows when data is thin.

Drafts and notes

Drafts, a drafts tray and an In review status. Facebook posts can be sent as drafts to the Page. No internal notes field found.

First comment

Up to 5 follow-up comments per post are published automatically after the post goes live, on Instagram, Facebook, LinkedIn and X.

Hashtag tools

Not mentioned in the tools docs; LinkedIn guide advises three hashtags at most

Link in bio

No link-in-bio page described; bio links and Story link stickers can be wrapped in tracked redirects

RSS and curation

Content sources import from WordPress sites and RSS feeds, with a manual type. Imported items feed the repurpose tool and the MCP server.

Time zones

Each post stores its own time zone. The schedule picker and the API create_post call accept a time zone.

Also listed

Per-platform copy and media overrides on a single post; Advisory warnings before publishing: length, hashtag count, media rules, aspect ratio; Image crop tool with Instagram aspect presets 4:5, 1:1 and 1.91:1; Saved post templates in the composer; Tracked short links or UTM tagging, chosen per post; X threads split into segments; Account groups as named sets of connected accounts; Link preview and per-network post preview in the composer; Pause or resume the whole calendar with one click; Duplicate a winning post; preview_post shows per-platform character counts and warnings; Composer counts characters live per platform and per thread segment; Media checked against Instagram aspect-ratio rules before publish; Vendor says posts publish via official APIs with no reminder notifications (Instagram, TikTok); Five post types in composer: post, thread, reel, short, story (blog post Sep 2026); Campaigns group related posts; account groups bundle connections per brand; Failed posts show the platform error

Sources: planpo.st, planpo.st, planpo.st, planpo.st

Teams, approvals and clients

Seats

Creator: 1 team member. Pro: 10 team members.

Roles

Owner, admin, editor and viewer. Any member can also be given an approver role.

Approvals

Statuses draft, in review, approved or changes requested. Team mode none, optional or required. Review through in-app decisions or a no-account approval link with comments and optional expiry. Editing a post resets its approvals. Labelled Beta in the app.

Client access

Reviewers can approve or comment through a public link without an account. No separate client login found.

White label

Not mentioned

Workspaces and brands

Account groups bundle connected accounts, revenue sources and Google Analytics or Search Console properties for scoped analytics. Creator: 5 groups. Pro: unlimited.

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Content creation and AI

AI features

Post assistant: Drafts and rewrites copy in the composer using OpenAI models, costs 1 credit per generation; Content repurposing: Turns a URL or imported article into drafts for X, LinkedIn, Instagram, Facebook, TikTok and YouTube, 1 credit per network; AI image generation: DALL-E 3 images, 5 credits each; Brand voice: Analyses sample text into a reusable voice prompt applied to AI output, Pro plan only; Carousel text generation: Splits long-form content into slide text for the carousel builder; AI chat: Chat assistant that can list accounts, draft, schedule and publish posts, labelled Beta; AI co-pilot drafts platform-native posts from one idea: Covers X, LinkedIn, Instagram, TikTok, Facebook, YouTube; AI image generation: generate_image costs 1 AI credit; Content repurposing and carousel text generation: repurpose_content saves AI-repurposed content as drafts; generate_carousel writes slide text from long-form content; Brand voice profiles: Listed as a Pro feature in the FAQ; MCP-driven drafting with brand voice prompt: get_brand_voice_prompt returns a system prompt for writing in the user's tone

AI credits

Creator 50 credits per month, Pro 200. One-time top-up packs of 100 or 500 credits that do not expire. Pack prices are set in Stripe.

Design tools

Carousel builder with 10 template families, 40 colour palettes, portrait 1080x1350, square 1080x1080 and story 1080x1920 formats; Video Studio editor, labelled Beta; Brand kits holding palette, fonts, logo and handle; Image crop tool; Carousel renderer with design families, palettes, fonts, branded PNG output; Brand kits (palette, fonts, logo, handle)

Media library

Media library for uploads and rendered assets. Storage 1 GB on Creator, 50 GB on Pro. Stock photo and video search is wired to Pexels.

Templates

Saved post templates, 19 video compositions (hooks, listicles, quotes, promos, testimonials, story polls and slideshows) and 10 carousel families.

Links and UTM

Tracked redirect links per post, or UTM tagging with per-post overrides. Click events are kept for 90 days.

Video tools

Template-based video rendering with Remotion. Creator 20 renders per month, Pro 100. Renders can be started from the API and MCP server.

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Analytics and reporting

Metrics

Impressions; Reach; Views; Likes; Comments; Shares; Saves; Engagement rate; Link clicks; Video views and completion rate; Facebook reactions by type; Instagram story metrics; YouTube watch time and subscribers gained or lost; Per-post attributed revenue; revenue attributed per post; revenue by platform; MRR (Stripe, RevenueCat, Shopify); transactions; reach and profile-visit trends (Instagram, per vendor); cost per click

Competitor tracking

Not mentioned

Report exports

CSV

Data history

No plan-based retention cap. The networks limit how far back data can be fetched. Post metrics refresh at most every 15 minutes.

White label reports

Not mentioned; agency page says attribution can be used in client reports

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Inbox and engagement

Inbox

No unified inbox. Post detail page lists audience comments and lets the user reply on Instagram and Facebook posts.

Listening

Not mentioned

Reviews

Not mentioned

Automation

Not mentioned for engagement; AI agents can draft, schedule and read revenue over MCP

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Integrations, API and apps

Integrations

Stripe (read-only restricted key); Shopify (OAuth); RevenueCat; Google Analytics 4; Google Search Console; WordPress and RSS content sources; MCP server for Claude, Cursor and other MCP clients; Stripe (read-only restricted key plus webhook); Shopify (OAuth, scopes read_orders, read_customers, read_products, paid-order webhook); RevenueCat (read-only API key plus webhook); WordPress; RSS; MCP clients: Claude Code, Cursor, Claude Desktop, ChatGPT, Gemini CLI, Codex CLI, Google Antigravity, Hermes Agent; Hosted MCP: https://mcp.planpo.st/mcp (Streamable HTTP); local: npx -y planpost-mcp (stdio, Node 18+, MIT, npm package planpost-mcp); REST API: 60 endpoints; MCP page states both 45 and 47 tools

MCP server

Yes

Public API

Yes

API docs

https://planpo.st/docs/api

API authentication

API key sent as Authorization Bearer pk_live_ or X-API-Key header, with 24 permission scopes such as posts:read, posts:write and revenue:read

API rate limits

Per key, default 60 requests per minute, configurable from 1 to 1,000. Monthly call quota Creator 1,000, Pro 10,000.

API plans

Any paid plan. Brand voice endpoints need Pro.

iOS app

Not mentioned

Android app

Not mentioned

Desktop app

Not mentioned

Browser extension

Not mentioned

Sources: planpo.st, planpo.st, planpo.st, planpo.st

Pricing details

Billing model

Two paid plans, Creator and Pro, priced per workspace; Enterprise on request

Trial

7 days, started through Stripe Checkout with a card, once per user

Free plan

No free plan. A logged-in user without a subscription can connect up to 3 accounts and all other quotas are 0.

Add-ons

AI credit packs of 100 or 500, one-time purchase

Overage

Quotas are hard limits that block the action. No metered overage billing found.

Refunds

Terms state fees are non-refundable except where required by law

Cancellation

Cancel at any time from Settings, takes effect at the end of the billing period

Currencies

USD; USD (dollar sign shown)

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Security and compliance

GDPR

Privacy policy has a GDPR and UK GDPR rights section, lists subprocessors under data processing terms, and a data deletion page exists

Data location

Application servers in Nuremberg, Germany; database and media storage regions are not stated

Status page

Footer shows an 'all systems normal' indicator; no separate status page URL found

Platform partner status

Vendor describes the YouTube app as Google-verified (channel page); Connects via official Meta, LinkedIn, X, TikTok and Google APIs (vendor states)

Sources: planpo.st, planpo.st, planpo.st, planpo.st

Support and onboarding

Support channels

In-app support form; Email; Web contact form at /support; Email hello@planpo.st (data deletion page); Email support@planpo.st (privacy page); Priority support and dedicated success manager on Enterprise

Help centre

https://planpo.st/docs

Training

Docs plus blog how-to guides and per-network guides

Onboarding

Onboarding email series and in-app first-run view. Priority support is listed for Pro only.

Sources: planpo.st, planpo.st, planpo.st, planpo.st

About the company

Team size

Not stated; about page says the product is built for teams of one and one hundred (customers, not staff)

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Recent product changes

• 2026-10-24

  Blog: From Blog Post to Social Campaign with Content Sources

  Describes content sources (WordPress, RSS, manual), daily or weekly auto-check, category filter, one draft per platform at one AI credit each, saved as drafts by default.

• 2026-10-06

  Blog: Keeping AI-Drafted Content On-Brand

  Describes brand voice profiles per brand (tone, vocabulary, banned words, examples) fed to built-in AI or an agent over MCP. States brand voice is a Pro feature, not in Creator.

• 2026-10-03

  Blog: Which Social Media Schedulers Have an MCP Server?

  States the MCP server is hosted or an npm package with 47 tools across seven networks, incl. revenue tools. Author-stated gaps: no self-hosting, no free tier, no unified inbox.

• 2026-09-24

  Blog: Scheduling Every Format from One Composer

  Lists five post types (post, thread, reel, short, story), campaigns, account groups, approvals, time suggestions. Story stickers, polls and collab posts are not handled in the composer.

• 2026-09-15

  Blog: Client Approval Workflows

  Describes tokenised review links needing no client account, three decision states, optional auto-publish on approval, one pending approval per post, 24 hour reminder, revocable links. Calls the product pre-launch.

• 2026-09-09

  Blog: Repurpose One Piece of Content

  Author states the product can now extract content ideas from a URL.

• 2026-08-25

  Blog: Let Claude Post for You

  Describes the planpost-mcp server, API key auth, tools such as create_post, generate_carousel, get_best_times, get_analytics, bulk_create_posts; Creator and Pro plans after a 7-day trial.

• 2026-08-22

  Blog: Add an MCP Server to Gemini CLI

  Gives hosted endpoint https://mcp.planpo.st/mcp (streamable HTTP, bearer key) and local npx setup. States agent-scheduled posts go to an approval queue by default and this can be turned off.

• 2026-08-17

  Blog: Social Media Agent That Runs Your Calendar (updated)

  Page updated 2026-08-17. States anything an agent schedules goes into an approval queue by default; lists tools such as repurpose_content, suggest_schedule, publish_post, get_revenue_overview.

• 2026-08-13

  Blog: Stripe and Shopify Attribution Walkthrough

  Describes per-post tracked short links, Stripe and Shopify webhooks, attribution as a floor. States revenue attribution is a Pro feature.

Limits the vendor documents

• X posts are sent as text only, attached media is skipped
• Bluesky cannot be connected in the app
• Instagram does not make links in captions clickable and rejects images outside 4:5 to 1.91:1
• No free plan, and approvals and team seats are Pro features
• Quotas are hard limits: Creator allows 50 posts in the schedule queue and 1,000 posts per month
• Attributed revenue is described as a floor, not a complete figure. Cross-device purchases, dark social, copied links and delayed searches may not match to a post.(planpo.st)
• Stripe: only the first payment of a subscription is attributed to a post. Renewals appear in revenue totals but are not credited per post.(planpo.st)
• Shopify: refunds are not subtracted automatically; reconcile them in Shopify. Instagram feed posts drive orders indirectly, so Instagram attribution is a floor.(planpo.st)

Pick PlanPost if

Pick it if you publish to its seven networks and want posts tied to sales, or if you want an AI assistant to schedule through an MCP server with human approval as the default. Skip it if you need Bluesky, Pinterest, Mastodon or Google Business, a free plan, a shared inbox, evergreen recycling, or images and video on X.

Questions people ask

Alternatives

Tools for a similar audience that share the most networks with PlanPost.

• Buffer vs PlanPost (2026): free plan and breadth or revenue tracking