Swello
Checked 26 Oct 2026 · source · 7 networks · API not stated · AI yes
French and European small teams who want a free tier plus affordable plans with AI writing help.
You need USD pricing or YouTube and Pinterest; Swello bills in euros and its listed networks are LinkedIn, Instagram, TikTok, Threads, Bluesky, Facebook and X.
Overview
Swello is a scheduler that bills in euros, excluding VAT, and it has a free plan that does not expire. That plan covers 5 profiles or pages in total (1 per network, except X), 1 user and 40 scheduled posts per month. Sign-up includes a 7-day trial of paid features with no payment details, after which the account drops to the free plan. It lists LinkedIn, Instagram, TikTok, Threads, Bluesky, Facebook and X, and has an AI assistant.
Paid plans scale by users and profiles. Medium is EUR 19 per month billed yearly (EUR 228 per year) for 1 user and 5 social profiles. Large is EUR 59 (EUR 708 a year) for 5 users and 15 profiles. Business is EUR 99 (EUR 1,188 a year) for more than 5 users and more than 15 profiles, with some features on quote. Monthly billing prices were derived by the reader tool and are not entered here.
I give no USD figures because the prices are in euros and I won't convert. YouTube and Pinterest are missing from the network list. No API is mentioned.
What it does well
- The free plan is permanent and includes 5 profiles.
- The trial needs no payment details.
- Large gives 5 users and 15 profiles.
- It has an AI assistant.
What to watch out for
- Prices are in euros, excluding VAT.
- YouTube and Pinterest are not listed.
- The free plan caps scheduled posts at 40 per month.
- Monthly billing prices were not confirmed.
Plans and prices
| Plan | Billed monthly | Billed annually, per month | Unit | What you get |
|---|---|---|---|---|
| Free | $0 | $0 | per month | 5 profiles, 1 user, 40 scheduled posts/month |
| Medium | Not published | Not published | per month (EUR 19 billed yearly, EUR 228/year) | 1 user, 5 social profiles |
| Large | Not published | Not published | per month (EUR 59 billed yearly, EUR 708/year) | 5 users, 15 social profiles |
| Business | Not published | Not published | per month (EUR 99 billed yearly, EUR 1,188/year) | More than 5 users, more than 15 profiles; some features on quote |
Free plan: Lifetime free: 5 profiles/pages in total (1 per network, except X), 1 user, 40 scheduled posts/month
The ladder is built on users and profiles. Free is 5 profiles, 1 user and 40 posts a month. Medium is EUR 19 per month billed yearly for 1 user and 5 profiles. Large is EUR 59 for 5 users and 15 profiles, and Business is EUR 99 for more of both. Prices exclude VAT, which adds to the bill in practice.
Networks listed by Swello
- Supports Facebook
- Supports Instagram
- Supports X
- Supports LinkedIn
- Supports TikTok
- Does not support YouTube
- Supports Threads
- Supports Bluesky
- Does not support Pinterest
- Does not support Google Business
- Does not support Mastodon
What Swello does on each network
Only what the vendor's own pages state. A blank cell means the pages do not say.
| Network | Post types | Publishing | First comment | Analytics | Inbox |
|---|---|---|---|---|---|
| feed postcarouselreelstory | Mixed | Yes | |||
| TikTok | video |
- Limits: Stories scheduled via notification a few minutes before time; one Story per minute; API does not allow text or stickers on scheduled Story (stories page)
- swello.com
Publishing and scheduling
- Calendar views
- Social media calendar of past, present and upcoming posts; Instagram feed preview with drag and drop
- Recurring and evergreen posts
- Recurring scheduling listed in site navigation (not detailed)
- Best time suggestions
- Quality Coach gives advice on messages and optimal posting times; grade A to E
- Hashtag tools
- AI hashtag generation
- Also listed
- Simultaneous scheduling of the same content to several profiles; Link shortener with tracking; Swello Pixel image editor; Shared library of text and media; Collaborative Instagram posts can be scheduled; Reel cover can be changed in scheduling screen
Sources: swello.com, swello.com
Teams, approvals and clients
- Seats
- Medium 1 user, Large 5, Business more than 5; extra team members add-on
- Roles
- Reader, writer and editor roles; hierarchical roles and permissions
- Client access
- Client access and shareable editorial calendar (vendor states)
Sources: swello.com, swello.com
Content creation and AI
- AI features
- Drafting help; Hashtag generation; Automatic alt text
- Design tools
- Swello Pixel: resize, text, filters, saved templates
- Media library
- Shared library of text and media
- Links and UTM
- Link shortener with custom URLs and performance tracking
Source: swello.com
Analytics and reporting
- Metrics
- Post results; Top/Flop 10 posts
- Report exports
- Track and export statistics (format not stated)
- Data history
- Over 2 years of history (Instagram page); archive retention 12 months or 24 months by plan
Sources: swello.com, swello.com, swello.com
Inbox and engagement
- Inbox
- Shared inbox for messages and comments, listed as available late 2026 (French: Disponible fin 2026)
- Listening
- Daily article discovery and brand mention tracking (Monitoring)
Sources: swello.com, swello.com
Integrations, API and apps
- iOS app
- iPhone app: schedule and manage drafts and pending posts
- Android app
- Android app (same)
Source: swello.com
Pricing details
- Billing model
- Tiered by users and social profiles: Medium EUR 19/month, Large EUR 59/month, Business EUR 99/month (annual billing, excl. VAT)
- Annual discount
- Save 2 months with annual billing (vendor states)
- Trial
- 7-day free trial, no payment details; extra 7 days on request
- Free plan
- Lifetime free: 5 profiles, 1 user, 40 scheduled posts per month
- Add-ons
- Additional team members; Additional social profiles; X profiles
- Discounts
- Non-profit associations: 50% off annual subscriptions with promo code
- Currencies
- EUR
Source: swello.com
Security and compliance
- GDPR
- Site has an "RGPD & Securite" section; details not read
Source: swello.com
Support and onboarding
- Support channels
- Help center (help.swello.com); Contact page; Demo webinar of 30 minutes
- Languages
- French; English
- Help centre
- https://help.swello.com
- Onboarding
- 40-minute presentation video; training and dedicated account manager on quote
Sources: swello.com, help.swello.com, swello.com
About the company
- Founded
- 2010
- Headquarters
- Toulon, France
Source: swello.com
What review sites show
Scores and counts as the review site displays them on the date shown. They are other people's ratings, not ours.
| Site | Score | Reviews | Checked |
|---|---|---|---|
| Trustpilot | 4.9 | 160 | 2026-10 |
Limits the vendor documents
- Instagram Stories are published via notification; scheduled Stories cannot get text or stickers via API; one Story per minute(swello.com)
Pages read for this profile (7)
Pick Swello if
Pick it if you are a small European team that wants to start free and pay in euros. Skip it if you need YouTube or Pinterest, or USD pricing.
Questions people ask
Does Swello have a free plan?
Yes. A lifetime free plan has 5 profiles, 1 user and 40 scheduled posts per month.
Which networks does it support?
LinkedIn, Instagram, TikTok, Threads, Bluesky, Facebook and X.
What does it cost to start?
Free costs nothing. Medium is EUR 19 per month billed yearly, excluding VAT.
Alternatives
Tools for a similar audience that share the most networks with Swello.
How we checked
Prices are in EUR excluding VAT, so USD fields are null and the figures are in unit text (condensed WebFetch read). Monthly-billing prices (EUR 24, 72, 120) were derived by the reader tool from 'Save' amounts and are not entered. No API mentioned.