Metricool
Checked 24 Oct 2026 · source · 10 networks · API yes · AI yes
Freelancers and small agencies who want strong analytics and reporting with scheduling at a low per-brand cost.
You need approvals or API access on a low tier. Both sit on the Advanced plan.
Overview
Metricool describes itself as a tool for planning, publishing, measuring and growing social accounts. Its homepage lists a drag-and-drop planner with best-time suggestions, analytics with competitor monitoring and automated reports, a combined inbox, Flows for DM automation, Smartlinks for link-in-bio pages, and management of Google, Facebook and TikTok ads. It also mentions team roles, client approvals and a free plan.
The unit that matters is the brand, meaning one set of accounts. Free gives 1 brand and 20 scheduled posts per month, with no LinkedIn or X. Starter begins at 5 brands, Advanced at 15, and each tier has bigger brand bundles above it. Advanced is where team roles, approvals and API access appear. My notes say the page does not state seat limits clearly.
Ten networks are listed, including Google Business and Bluesky. X is not free: it needs an add-on at $10 per month per connected account.
Prices are in USD excluding VAT. The mapping of the lower figures to annual billing is inferred from the page's tab labels, and a later section shows only monthly pricing, so I'd read the final checkout figure rather than trust the table.
What it does well
- Pairs scheduling with reporting, competitor tracking and ads management.
- Prices by brand, which suits people managing several small clients.
- Has a free plan with 1 brand.
- Lists Flows for DM automation and Smartlinks.
What to watch out for
- The free plan has no LinkedIn or X and allows 20 posts per month.
- X costs an extra $10 per month per connected account.
- Approvals and API access are on Advanced only.
- The annual versus monthly mapping is inferred, so treat the figures with some caution.
Plans and prices
| Plan | Billed monthly | Billed annually, per month | Unit | What you get |
|---|---|---|---|---|
| Free | $0 | $0 | per month | 1 brand, 20 posts/month |
| Starter | $25 | $20 | per month (tiered by brands) | From 5 brands ($25/$20); 10 brands $45/$36; unlimited posting (fair use) |
| Advanced | $67 | $53 | per month (tiered by brands) | From 15 brands ($67/$53); 25 brands $107/$85; 50 brands $210/$159; team roles, approvals, API |
| Custom | Not published | Not published | custom | Custom brands, white label; contact sales |
Free plan: 1 brand, 20 scheduled posts/month, 5 competitors, 30-day analytics history; no LinkedIn or X
Metricool prices by brand bundle. Starter is $25 per month ($20 on the annual toggle) from 5 brands, and $45 ($36) for 10 brands. Advanced starts at $67 ($53) for 15 brands, then $107 ($85) for 25 and $210 ($159) for 50. Custom is quoted. The bill grows with brand count, and with add-ons: X is $10 per month per connected account, which adds up if several brands post there. Prices exclude VAT.
Networks listed by Metricool
- Supports Facebook
- Supports Instagram
- Supports X
- Supports LinkedIn
- Supports TikTok
- Supports YouTube
- Supports Threads
- Supports Bluesky
- Supports Pinterest
- Supports Google Business
- Does not support Mastodon
What Metricool does on each network
Only what the vendor's own pages state. A blank cell means the pages do not say.
| Network | Post types | Publishing | First comment | Analytics | Inbox |
|---|---|---|---|---|---|
| imagevideoreelgifstory | Yes | Yes | |||
| imagecarouselvideoreelstory | Yes | Yes | Yes | ||
| X | textimagevideogifthread | No | Yes | Yes | |
| textimagevideodocumentcarousel | Yes | ||||
| TikTok | videoimage carousel | Yes | |||
| YouTube | shortvideo | Yes | Yes | ||
| Threads | textimagevideogifthreadghost post | No | |||
| Bluesky | textimagevideogifthread | No | |||
| imagevideo | No | ||||
| Google Business | textimagevideolink | No |
- Limits: Text 16,192 chars; up to 35 images; 1 video or Reel 3 to 90 sec; Reels limit 30 per rolling 24h; first comment 8,000
- help.metricool.com
- Needs: Instagram account type requirements and Facebook linking described in help center
- Limits: Text 2,200; up to 10 images or videos; Reels up to 15 min; 50 posts per rolling 24h; first comment 2,200 (feed only)
- help.metricool.com
- X
- Needs: Connecting X requires Starter plan or higher plus the X add-on
- Limits: 280 chars (25,000 with X Premium); up to 4 images; threads up to 80 posts; links count 23 chars
- help.metricool.com
- Limits: Text 3,000; up to 20 images; first comment 1,250; no articles, event posts or co-authored posts via API
- help.metricool.com
- TikTok
- Needs: First comment for professional pages
- Limits: Text 2,000 auto or 2,200 manual; up to 35 images; video 3 to 10 min; first comment 150; no overlay text, filters or Stories via API; leave 5 minutes between posts
- help.metricool.com
- YouTube
- Limits: Description 5,000; Shorts up to 3 min; 10 posts per 24h on Free, 20 on paid; first comment 10,000
- help.metricool.com
- Threads
- Limits: 500 chars; up to 20 images; threads up to 80 posts; 250 posts and 1,000 replies per 24h
- help.metricool.com
- Limits: 1 image or video, no carousels; text limit 500 on one help page and 800 on another
- help.metricool.com
Publishing and scheduling
- Calendar views
- calendar with zoom and filters; Library with Kanban view
- Queue
- Autolists schedule recurring content from automatic lists
- Bulk upload
- CSV import to schedule in batches; duplicate posts across brands
- Recurring and evergreen posts
- Recurring posts and autolists
- Best time suggestions
- Suggested times for Facebook, Instagram, TikTok, X, LinkedIn and YouTube
- Drafts and notes
- Planner notes with rich text; Post Library holds 250 posts per brand on every plan
- First comment
- Scheduled first comment on Instagram (feed only), Facebook, LinkedIn, TikTok and YouTube
- Link in bio
- SmartLinks, create as many as needed (SmartLinks 2.0 Feb 2026)
- Also listed
- UTM Builder; Saved texts; Image and video editing and Resize presets; Label content as AI-generated (Instagram, TikTok Business, YouTube); Chrome extension
Sources: help.metricool.com, metricool.com, metricool.com
Teams, approvals and clients
- Seats
- Seat limits not stated; Advanced includes team and client management
- Roles
- Role management (Advanced or higher)
- Approvals
- Content approval, Review requests, post assigning (Advanced or higher); external reviewers can comment without rejecting (Advanced)
- Client access
- Team and client management on Advanced; external approval portal
- Workspaces and brands
- Brands: Free 1, Starter 5 or 10, Advanced 15, 25 or 50
Sources: metricool.com, metricool.com, metricool.com
Content creation and AI
- AI features
- AI Text Generator in scheduler; AI assistant for content ideas and posts; Metricool Studio: AI reporting that builds charts and summaries from plain-language instructions (May 2026)
- AI credits
- Per brand per month: Free 5, Starter 20, Advanced 35
- Design tools
- Image and video editing; Resize with preset ratios
- Media library
- Post Library, 250 posts per brand
- Templates
- SmartLinks templates
- Links and UTM
- UTM Builder
Sources: metricool.com, help.metricool.com, metricool.com
Analytics and reporting
- Metrics
- followers gained and lost (Instagram); views and engaged views (YouTube); reach; saves; engagement; Collab post views, likes, comments, reposts, saves, shares
- Competitor tracking
- Free 5 competitors; paid plans up to 100
- Report exports
- CSV (campaign dashboard posts); Data Studio connection
- Data history
- Free 30 days; Starter and Advanced unlimited
Sources: metricool.com, metricool.com, metricool.com
Inbox and engagement
- Inbox
- All messages and comments in one place; rich text notes in Inbox
- Automation
- Flows: keyword-triggered DM automation for Instagram and TikTok, free for a limited time then paid add-on for Starter and Advanced
Sources: metricool.com, metricool.com, metricool.com
Integrations, API and apps
- Integrations
- Zapier; Make; Looker Studio / Data Studio; Power BI; n8n; Tableau; Claude; ChatGPT; Chrome extension; Google Ads; Facebook Ads; TikTok Ads
- Zapier
- Yes
- Make
- Yes
- MCP server
- Yes
- Public API
- Yes
- API docs
- https://help.metricool.com/api-integrations-wf9nn
- API authentication
- API connection token and user ID (regenerable)
- API plans
- Homepage ties Data Studio and API access to the Advanced plan; MCP limits and plan article exists but not read
- iOS app
- Mobile app on App Store
- Android app
- Mobile app on Google Play
- Browser extension
- Chrome extension
Sources: help.metricool.com, metricool.com
Pricing details
- Billing model
- Per brand tier: Free; Starter (5 or 10 brands); Advanced (15, 25 or 50 brands); Custom
- Annual discount
- Annual shown cheaper than monthly: Starter 5 brands 16 EUR or 20 USD annual vs 20 EUR or 25 USD monthly (annual/monthly labels inferred from tab order)
- Free plan
- 1 brand, 20 scheduled posts per month, 5 competitors, 5 AI credits, 30-day analytics
- Add-ons
- X add-on; Advanced Analytics add-on; Flows (paid add-on after free period)
- Overage
- Unlimited scheduling subject to Fair Use Policy
- Currencies
- EUR; USD
Sources: metricool.com, metricool.com
Security and compliance
- GDPR
- Controller METRICOOL SOFTWARE, S.L. (Madrid); processor terms for brand accounts; 72-hour breach notice; Data Processing Agreement article in help center
- Two-factor login
- Off by default; authenticator app codes, no SMS, no backup codes
- Data location
- Vendor states all data stored on servers in the European Union
Sources: metricool.com, help.metricool.com
Support and onboarding
- Help centre
- https://help.metricool.com/en/
Source: help.metricool.com
About the company
- Company
- METRICOOL SOFTWARE, S.L.
- Founded
- 2014
- Headquarters
- Madrid, Spain
- Ownership
- Joined team.blue in 2024 (about page)
- Team size
- Not stated; remote and international team
Sources: metricool.com, metricool.com
What review sites show
Scores and counts as the review site displays them on the date shown. They are other people's ratings, not ours.
| Site | Score | Reviews | Checked |
|---|---|---|---|
| Trustpilot | 4.1 | 688 | 2026-10 |
Recent product changes
2026-09
New YouTube view metrics and Review requests
YouTube Views and Engaged views; Instagram followers gained and lost; subscriber notification choice for YouTube; My Tasks renamed Review requests
2026-09-01
Keyword-triggered DM automation for Instagram and TikTok; X to follow
2026-08
Kanban board and larger Library
Library limit 50 to 250 posts per brand; Facebook up to 35 images; AI-generated labels
2026-08
X followers timeline and saves metric; connecting X needs Starter plus X add-on
Limits the vendor documents
- Instagram: no editing of published posts, no music on carousels or image posts, no reposts, no Story add-ons via API(help.metricool.com)
- TikTok: no editing, overlay text, filters, voiceovers or Stories via API(help.metricool.com)
- LinkedIn: no articles, event posts, co-authored posts or editing via API(help.metricool.com)
- Composer has no rich text; bold, italics and bullets must be added on the platform(help.metricool.com)
- Free plan: 20 scheduled posts per month; unlimited scheduling is subject to Fair Use Policy(metricool.com)
Pages read for this profile (16)
- https://metricool.com/pricing/
- https://metricool.com/about-us/
- https://help.metricool.com/en/
- https://help.metricool.com/scheduling-and-posting-options-by-social-network-cwmb3
- https://help.metricool.com/api-limitations-per-social-network-n7zlr
- https://help.metricool.com/daily-posting-limits-on-social-media-sh58j
- https://help.metricool.com/character-limit-for-each-social-network-6e93w
- https://help.metricool.com/en/article/content-planning-full-guide-faqs-cs7alr/
- https://help.metricool.com/api-integrations-wf9nn
- https://metricool.com/
- https://metricool.com/product-updates-september-2026/
- https://metricool.com/product-updates-august-2026/
- https://metricool.com/press-release-metricool-flows/
- https://help.metricool.com/en/article/metricool-two-factor-authentication-x802ic/
- https://metricool.com/privacy-policy/
- https://www.trustpilot.com/review/metricool.com
Pick Metricool if
Pick Metricool if you manage several small brands and care about reporting as much as scheduling. Check the X add-on cost and the Advanced-only features first.
Questions people ask
Does Metricool have a free plan?
Yes. Free includes 1 brand, 20 scheduled posts per month, 5 competitors and 30 days of analytics history, with no LinkedIn or X.
Which networks does Metricool support?
Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, Bluesky, Pinterest and Google Business. It also supports Twitch and ads accounts; Mastodon is not supported.
How much does Metricool cost to start?
Starter begins at $25 per month ($20 on the annual toggle) for 5 brands, in USD excluding VAT.
Alternatives
Tools for a similar audience that share the most networks with Metricool.
How we checked
Prices are USD excluding VAT. The page has Monthly and Annual tabs ('save up to 24%'). The mapping of the higher figure to monthly billing is inferred from the tab labels, and a later section of the page shows only monthly pricing, so treat the annual figures with some caution. X/Twitter needs an add-on at $10/month per connected account and isn't on Free. Also supports Twitch and ads accounts. Mastodon isn't supported. API (Zapier/Make) is listed on Advanced and up. AI assistant credits per brand: Free 5, Starter 20, Advanced 35. The page doesn't state user/seat limits clearly.