Iconosquare
Checked 25 Oct 2026 · source · 8 networks · API not stated · AI yes
Brands and agencies that care most about analytics and reporting, with scheduling alongside.
Skip it if you publish to X on a small budget or need a team, because X publishing starts at Launch and more than 1 user starts at Scale (from $79 per month annual).
Overview
Iconosquare calls itself analytics-first. Its homepage describes tracking more than 100 metrics, best-time suggestions, white-label reports, a calendar with approval workflow, a unified inbox, listening for competitors and hashtags, and AI for captions and ideas. It says it is built for agencies, SMBs and multi-location brands managing 3 or more profiles.
The free plan covers up to 2 social profiles, 1 user, 10 posts per month per profile and 1 month of analytics history. Starter is $10 per month annual for 3 to 5 profiles and 30 posts per month. Launch is $39 for up to 5 profiles with 100 posts, an inbox and X publishing. Scale is $79 for 5 to 20 profiles, 3 users, unlimited posts and approvals. Custom is $139 and is white-label.
One caution: these are annual-billing figures. The page shows EUR and sets prices by region in a script, so the USD monthly prices were not readable and my notes record them as not published. Eight networks are listed: Instagram, TikTok, Facebook, LinkedIn, X, Threads, Pinterest and YouTube. The page does not say whether the 14-day trial needs a card.
What it does well
- Reports on a large set of metrics, more than 100 per the homepage.
- Has a free plan for up to 2 profiles.
- Offers white-label reports at the top tier.
- Includes an inbox and listening.
What to watch out for
- X publishing starts at Launch.
- More than 1 user starts at Scale.
- USD monthly prices are not readable; figures are annual.
- No public API was confirmed.
Plans and prices
| Plan | Billed monthly | Billed annually, per month | Unit | What you get |
|---|---|---|---|---|
| Starter | Not published | $10 | per month | From 3 profiles (up to 5), 1 user, 30 posts per month |
| Launch | Not published | $39 | per month | Up to 5 profiles, 1 user, 100 posts per month, inbox, X publishing |
| Scale | Not published | $79 | per month | From 5 profiles (up to 20), 3 users, unlimited posts, approvals |
| Custom | Not published | $139 | per month | 5 to unlimited profiles, unlimited posts, white-label reports |
Free plan: Up to 2 social profiles, 1 user, 10 posts per month per profile, 1 month of analytics history
Iconosquare ties features to tier, and the bill grows with profiles, users and publishing volume. On annual billing, Starter is $10 per month, Launch $39, Scale $79 and Custom $139, each from the structured data on the pricing page. Posts per month are capped: 30 on Starter, 100 on Launch, unlimited from Scale. The vendor sets prices by region, so what you see may be in another currency. Do not read the annual figures as monthly prices.
Networks listed by Iconosquare
- Supports Facebook
- Supports Instagram
- Supports X
- Supports LinkedIn
- Supports TikTok
- Supports YouTube
- Supports Threads
- Does not support Bluesky
- Supports Pinterest
- Does not support Google Business
- Does not support Mastodon
What Iconosquare does on each network
Only what the vendor's own pages state. A blank cell means the pages do not say.
| Network | Post types | Publishing | First comment | Analytics | Inbox |
|---|---|---|---|---|---|
| feed imagereelcarouselstory | Mixed | Yes | Yes | ||
| TikTok | video | Mixed | Yes | ||
| imagevideo | Auto-publish | Yes | |||
| Auto-publish | Yes | Yes | |||
| Yes | |||||
| X |
- Needs: Auto-posting needs Facebook Page admin or editor role; not available for Creator accounts
- Limits: Feed image JPEG max 8 MB, ratio 4:5 to 1.91:1; Reel MP4/MOV 3 s to 15 min, max 300 MB; Story video up to 60 s, max 100 MB; carousels and stories notify instead of auto-publishing; reels auto-schedule on desktop and Android only, 9:16 only; reminder path allows 15 MB images and 150 MB videos
- support.iconosquare.com
- TikTok
- Needs: TikTok profile connected; manual mode needed to add sounds, text, effects
- Limits: One video per post, 3 s to 10 min, up to 1 GB, min 360px, caption up to 150 characters; no text, sounds, effects or location in scheduler
- support.iconosquare.com
- Needs: Pin assigned to a board; title required
- Limits: Video MP4/M4V/MOV 4 to 300 s, max 200 MB; image PNG/JPEG max 10 MB, 1920x1080 or 1080x1920
- support.iconosquare.com
- Needs: Facebook Page; scheduling on paid plans per help article; all posts publish automatically
- support.iconosquare.com
Publishing and scheduling
- Best time suggestions
- Best-time-to-post recommendations (vendor states)
- Hashtag tools
- AI captions and hashtags; hashtag tracking (vendor states)
- Also listed
- Schedule to Instagram, Facebook, TikTok and LinkedIn at once with different captions per profile; Auto-posted posts, stories and reels capped at 25 per day; Recommends at least 5 minutes between back-to-back Instagram or Facebook posts; Scheduling a reminder (push notification) is the fallback for media outside auto-post limits; Media library
Sources: iconosquare.com, support.iconosquare.com
Teams, approvals and clients
- Seats
- Users per plan: Free 1, Starter 1, Launch 1, Scale 3, Custom 1 or unlimited
- Roles
- Role-based permissions (vendor states)
- Approvals
- Post approval from the Scale plan
- Client access
- Shared calendars (vendor states)
- White label
- White-label reporting on Custom plan
Sources: iconosquare.com, iconosquare.com
Content creation and AI
- AI features
- Uma AI analyst: Credits included in paid plans; more can be added on Launch and up; AI captions and hashtags; Content ideas
- AI credits
- Included in paid plans, more purchasable from Launch
- Design tools
- Adobe Express integration
- Media library
- Media library; upload from computer, OneDrive or Dropbox
Sources: iconosquare.com, iconosquare.com
Analytics and reporting
- Metrics
- 100+ metrics (vendor states); custom dashboards
- Competitor tracking
- Competitor monitoring from the Scale plan
- Report exports
- automated reports (Launch and up)
- Data history
- Free 1 month, Starter 1 year, Launch 1 year, Scale 2 years
- White label reports
- Custom plan
Sources: iconosquare.com, iconosquare.com
Inbox and engagement
- Inbox
- Unified inbox for comments, mentions and DMs (Launch and up)
- Listening
- Competitor, mention and hashtag tracking (vendor states)
Sources: iconosquare.com, iconosquare.com
Integrations, API and apps
- Integrations
- Slack; Zapier; Dropbox; OneDrive; Adobe Express; Claude; ChatGPT; Gemini
- Zapier
- Yes
- MCP server
- Yes
- iOS app
- Yes (support center lists iOS and Android apps)
- Android app
- Yes
Sources: iconosquare.com, support.iconosquare.com
Pricing details
- Billing model
- Tiered by number of social profiles
- Annual discount
- Yearly billing saves 2 months (page lists savings of EUR 36 Starter, 72 Launch, 168 Scale, 276 Custom)
- Trial
- 14 days free, no credit card; falls back to Free plan
- Free plan
- Free: up to 2 profiles, 1 user, 1 month analytics
- Add-ons
- Extra profiles (Starter EUR 9 for 3, EUR 15 for 5; Scale EUR 69/119/169/219 for 5/10/15/20); Extra Uma AI credits from Launch; Customer Success Program on Custom
- Refunds
- Not mentioned; cancel anytime with no fees
- Cancellation
- Anytime; monthly ends at billing cycle, annual runs to end of prepaid period
- Currencies
- EUR
Source: iconosquare.com
Security and compliance
- GDPR
- Vendor states 100% EU GDPR compliant
- ISO 27001
- ISO 27001 certified (listed for Positive)
- Data location
- Vendor states infrastructure is made and hosted in Europe
Source: iconosquare.com
Support and onboarding
- Languages
- English; French; Spanish; German
- Help centre
- https://support.iconosquare.com
- Onboarding
- Onboarding included on Custom plan; vendor claims setup in about 10 minutes
Sources: iconosquare.com, support.iconosquare.com
About the company
- Founded
- 2011
- Headquarters
- Limoges, France
- Ownership
- Part of Positive Group (joined 2026, after four years with Wedia Group)
- Team size
- About 40 people across Europe, Central America and Southeast Asia
Sources: iconosquare.com, iconosquare.com
What review sites show
Scores and counts as the review site displays them on the date shown. They are other people's ratings, not ours.
Recent product changes
2026-09-30
New visual identity as part of Positive
Branding announcement, new look across website and product
Limits the vendor documents
- Instagram carousels and stories cannot be auto-published; a notification is sent instead(support.iconosquare.com)
- Auto-posting is not available for Instagram Creator accounts(support.iconosquare.com)
- Auto-posted posts, stories and reels capped at 25 per day(support.iconosquare.com)
- TikTok scheduler cannot add text, sounds, effects or location(support.iconosquare.com)
- Shopping tags, branded content tags, filters and story stickers are not supported for auto-posting(support.iconosquare.com)
Pages read for this profile (8)
- https://www.iconosquare.com
- https://www.iconosquare.com/plans-and-pricing
- https://www.iconosquare.com/about-us
- https://www.iconosquare.com/blog
- https://support.iconosquare.com
- https://support.iconosquare.com/which-media-can-i-post-directly-to-instagram-with-automatic-posting
- https://support.iconosquare.com/how-to-schedule-a-tiktok-video-from-iconosquare
- https://support.iconosquare.com/introducing-scheduling-for-pinterest-on-iconosquare
Pick Iconosquare if
Pick Iconosquare if reporting and analytics matter more to you than the scheduler, and you manage several profiles. Skip it if you need X publishing or a team on a small budget.
Questions people ask
Does Iconosquare have a free plan?
Yes. It covers up to 2 social profiles, 1 user, 10 posts per month per profile and 1 month of analytics history.
Which networks does Iconosquare support?
Instagram, TikTok, Facebook, LinkedIn, X, Threads, Pinterest and YouTube. X publishing starts at Launch.
What does Iconosquare cost to start?
Starter is $10 per month on annual billing. A monthly USD price could not be read from the page.
Alternatives
Tools for a similar audience that share the most networks with Iconosquare.
How we checked
Prices are set by region through JavaScript (Paddle) and the static page shows EUR. The USD figures are the "from" prices in the official page's structured data (Starter 10, Launch 39, Scale 79, Custom 139), which match the EUR annual-billing figures shown on the cards, so they are recorded as annual. USD monthly prices could not be read without the script, so they are null. The page does not say whether the trial needs a card. An MCP integration is listed, but no public API was confirmed.