Plann
Checked 26 Oct 2026 · source · 7 networks · API not stated · AI yes
Instagram-first creators and small brands who plan visually and want an AI caption suite at a low price.
You need X, Bluesky or Mastodon posting, or a documented API; Plann's paid plans list Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube Shorts and Threads.
Overview
Plann is a visual planner that starts from Instagram. Its free plan covers 1 user and 1 brand on Instagram only, with 30 monthly AI credits and 5 video posts per month. Paid plans list Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube Shorts and Threads. A 7-day premium trial needs no credit card.
The ladder is sized by users and brands. Power User is $15 per month for 1 user and 1 brand, with unlimited scheduling across all platforms. Build is $30 for 2 users and 2 brands, adding team chat and approval flows. Grow is $75 for 4 users and 5 brands, with advanced insights and analytics. Billing annually saves 20%, which gives $12.50, $25 and $62.50 per month. The page states that prices are in USD.
There is a real gap if your channel mix is wider than that list. Plann's paid plans do not list X, Bluesky or Mastodon, and no API is mentioned. The AI assistant is part of the pitch, and the free plan puts a number on it at 30 credits. My notes do not say how credits are used or what happens at the limit, so I'd read the pricing page for that.
What it does well
- The free plan is real, though limited to 1 brand on Instagram.
- Power User is $15 per month for unlimited scheduling on all listed platforms.
- Approval flows and team chat arrive on Build.
- AI credits are stated on the free plan.
What to watch out for
- The free plan is Instagram only.
- No X, Bluesky or Mastodon on any plan.
- No API is mentioned.
- Team features start at the $30 plan, with 2 users.
Plans and prices
| Plan | Billed monthly | Billed annually, per month | Unit | What you get |
|---|---|---|---|---|
| Free Forever | $0 | $0 | per month | 1 user, 1 brand, Instagram only |
| Power User | $15 | $12.50 | per month | 1 user, 1 brand; unlimited scheduling across all platforms |
| Build | $30 | $25 | per month | 2 users, 2 brands; team chat, approval flows |
| Grow | $75 | $62.50 | per month | 4 users, 5 brands; advanced insights and analytics |
Free plan: 1 user, 1 brand, Instagram only, 30 monthly AI credits, 5 video posts/month
Plann scales by users and brands together. Free is 1 user and 1 brand. Power User is $15 per month for the same 1 and 1, but unlocks all platforms. Build is $30 for 2 users and 2 brands, and Grow is $75 for 4 users and 5 brands. Annual billing takes 20% off. The jump from free to $15 is about channels, and the jump after that is about headcount and the number of brands you manage.
Networks listed by Plann
- Supports Facebook
- Supports Instagram
- Does not support X
- Supports LinkedIn
- Supports TikTok
- Supports YouTube
- Supports Threads
- Does not support Bluesky
- Supports Pinterest
- Does not support Google Business
- Does not support Mastodon
What Plann does on each network
Only what the vendor's own pages state. A blank cell means the pages do not say.
| Network | Post types | Publishing | First comment | Analytics | Inbox |
|---|---|---|---|---|---|
| feed photovideocarouselreelstory | Mixed | Yes | Yes | Yes | |
| TikTok | videophoto carousel | Mixed | |||
| Auto-publish | |||||
| Auto-publish | |||||
| YouTube | short | Auto-publish |
- Needs: Business or Creator account for auto-posting; Stories Business only; personal accounts not supported
- Limits: Reels: .mov/.mp4, 100 MB, 3 s to 15 min, 4:5 to 9:16, max 1920x1080
- help.plannthat.com
- TikTok
- Needs: Paid Plann Plus plan; public or private profile
- Limits: Caption 2,200; carousel up to 35 images; video 3 s to 10 min (all accounts up to 3 min), MP4/WebM, max 1 GB, min 540p
- help.plannthat.com
Publishing and scheduling
- Calendar views
- Content Calendar (week and month); Visual grid planner
- Best time suggestions
- Posting option 'best times to post' based on Plann analytics
- Drafts and notes
- Drafts and unpublished posts can be recreated; manual-reminder mode available with Auto Post off
- First comment
- Auto post first Instagram comment (news post title)
- Hashtag tools
- Hashtag sets appended to captions; free plan 3 hashtag sets
- Also listed
- Auto Post toggle per post; with it off, Plann sends a reminder to post manually; Instagram auto-post marked with an 'A' icon on the grid; Cross Post: create once, copy to selected platforms; each selected platform counts toward posting limit; Pexels and Pixabay stock image import; Custom strategy tool
Sources: help.plannthat.com, plannthat.com, help.plannthat.com
Teams, approvals and clients
- Seats
- Power User 1, Build 2, Grow 4 users; Linktree-sold plans 1 user
- Approvals
- Approval flows and shareable links from Build plan
- Client access
- Shareable links (Build and up)
- Workspaces and brands
- Brands: Free 1 (Instagram only), Power User 1, Build 2, Grow 5; Linktree Premium 3
Sources: plannthat.com, help.plannthat.com, help.plannthat.com
Content creation and AI
- AI features
- AI Caption Generator; AI for content ideas, hashtags and audio trends: Vendor states
- AI credits
- Free plan 30 AI credits per month; paid plan limit not stated
- Media library
- Media Collections; free plan 120 media items; paid plans unlimited uploads
- Templates
- Hundreds of 'social starters' templates
- Video tools
- TikTok auto-post can add a random TikTok sound to image posts; trending audio via manual posting only
Sources: plannthat.com, plannthat.com, help.plannthat.com
Analytics and reporting
- Metrics
- Organic post analytics over multiple periods, including stories (paid plans)
Sources: help.plannthat.com, plannthat.com
Inbox and engagement
- Inbox
- Reply to comments and mentions from the dashboard (paid plans)
Source: help.plannthat.com
Integrations, API and apps
- Integrations
- Pexels; Pixabay; Linktree
- iOS app
- Yes (vendor states companion app)
- Android app
- Yes (vendor states companion app)
Sources: plannthat.com, plannthat.com
Pricing details
- Billing model
- Monthly subscription tiers by brands and users, with a free tier
- Annual discount
- Vendor states 20 percent; listed prices work out to about 17 percent (Power User 15 monthly vs 12.50 annual)
- Trial
- 7 days of premium features, no credit card (FAQ)
- Free plan
- Free Forever: 1 user, 1 brand (Instagram only), 30 posts/stories/carousels and 5 video posts per month, 30 AI credits, 120 media items, 3 hashtag sets
- Discounts
- Referral program earns account credit
- Currencies
- USD
Source: plannthat.com
Security and compliance
- GDPR
- Help center has a 'Support, Policies, and GDPR' collection (5 articles); content not read
Source: help.plannthat.com
Support and onboarding
- Support channels
- Help center; Email support@plannthat.com
- Help centre
- https://help.plannthat.com
- Training
- Help center with 6 collections and about 100 articles; blog and news
- Onboarding
- Done-for-you content and strategy offered via sales team (vendor states)
Sources: help.plannthat.com, plannthat.com
About the company
- Headquarters
- Sydney, Australia (origin per about page)
- Ownership
- Social Planner is also sold through Linktree plans (help center); ownership not stated
- Team size
- Small team, workforce spread across 10 countries (vendor states); no headcount
Sources: plannthat.com, help.plannthat.com
What review sites show
Scores and counts as the review site displays them on the date shown. They are other people's ratings, not ours.
| Site | Score | Reviews | Checked |
|---|---|---|---|
| Trustpilot | 2.5 | 5 | 2026-01 |
Recent product changes
2025-11-10
Help article: Social Planner included with Linktree plans
Linktree-sold tiers: Starter, Pro, Premium; monthly post limits 20, 50, unlimited; free 10
2024-12-04
New Threads integration in Plann
Schedule and post Threads content alongside Instagram, Facebook and others
Limits the vendor documents
- Instagram Stories auto-posting is Business accounts only(help.plannthat.com)
- TikTok planning is only available on paid Plann Plus(help.plannthat.com)
- TikTok content disclosure cannot be changed after posting; branded content cannot be private(help.plannthat.com)
- Reels with a cover image: selecting only the cover means publishing will not complete(help.plannthat.com)
- Free plan is Instagram scheduling only with restricted analytics(plannthat.com)
- Turning on account auto-posting makes already-scheduled posts publish automatically(plannthat.com)
Pages read for this profile (12)
- https://www.plannthat.com
- https://www.plannthat.com/pricing
- https://www.plannthat.com/about
- https://www.plannthat.com/news/
- https://www.plannthat.com/instagram-auto-posting/
- https://help.plannthat.com
- https://help.plannthat.com/en/articles/10029613-can-i-auto-post-instagram-reels-with-plann
- https://help.plannthat.com/en/articles/10023436-how-to-create-schedule-your-instagram-posts
- https://help.plannthat.com/en/articles/10023445-how-to-create-schedule-your-tiktok-posts
- https://help.plannthat.com/en/articles/10031465-what-s-included-with-the-paid-subscription
- https://help.plannthat.com/en/articles/12804901-social-planner-what-is-included-with-your-linktree-plan
- https://www.trustpilot.com/review/plannthat.com
Pick Plann if
Pick it if you are a creator or small brand who plans Instagram content visually and wants AI captions at a low price. Skip it if you need X, Bluesky or Mastodon, or a documented API.
Questions people ask
Does Plann have a free plan?
Yes. Free Forever gives 1 user, 1 brand and Instagram only, with 30 monthly AI credits and 5 video posts per month.
Which networks does it support?
Paid plans list Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube Shorts and Threads. Free is Instagram only.
What does it cost to start?
Power User is $15 per month, or $12.50 per month billed annually. The free plan costs nothing.
Alternatives
Tools for a similar audience that share the most networks with Plann.
How we checked
Page states 'All prices are in $USD' (condensed WebFetch read). Annual billing saves 20%. The free plan is Instagram only; paid plans list the other networks. No API was mentioned.