Brandwatch Social Media Management
Checked 25 Oct 2026 · source · 0 networks · API not stated · AI yes
Large organisations that want publishing, engagement and Brandwatch's social listening data in one enterprise suite.
Skip it if you want to see a price or try it yourself, because Brandwatch publishes no prices and offers only a sales demo, with no free trial or free plan.
Overview
This entry covers Brandwatch's social media management product, not its whole suite. The vendor's page says it descends from Falcon and now sits within Cision, and describes publishing with a content calendar and approval flows, a shared asset library, a cross-channel inbox with automation rules, social listening and benchmarking, dashboards and automated ad campaigns.
My notes here is thin on the points that decide most purchases. The plans page says only that standard to enterprise plans exist, and every call to action is a demo request. No prices, plan names, account limits or user limits are published, and there is no free trial or free plan.
Networks are also unclear. The pages say multiple networks and channels. The product page names Facebook, Instagram, YouTube, X, Reddit, LinkedIn, TikTok, Threads, Pinterest, WhatsApp and Messenger, but the inbox listing is not the same as publishing support, so my notes record no networks. An Iris AI assistant drafts social posts, and an APIs link exists in navigation without detail for this product.
What it does well
- Combines publishing, an inbox and listening in one product.
- Includes approval flows and a shared asset library.
- Offers listening over 100 million sources, per the vendor's page.
- Includes an AI assistant that drafts posts.
What to watch out for
- No prices are published.
- Publishing networks are not clearly listed.
- There is no free trial or free plan, only a demo.
- No API detail is given for this product.
Plans and prices
| Plan | Billed monthly | Billed annually, per month | Unit | What you get |
|---|---|---|---|---|
| Social Media Management (standard to enterprise plans) | Not published | Not published | per month | Not published, quote after a demo |
There is no price ladder to describe because Brandwatch publishes none. The plans page mentions standard to enterprise plans and sends every visitor to a demo. I cannot say whether the bill grows per seat, per channel or by modules, since none of that is stated. If you are comparing, expect to ask in the demo what is included in publishing versus listening, how many users and profiles a plan covers, and what the contract term is. Get those figures in writing before you shortlist it.
Networks listed by Brandwatch Social Media Management
- Does not support Facebook
- Does not support Instagram
- Does not support X
- Does not support LinkedIn
- Does not support TikTok
- Does not support YouTube
- Does not support Threads
- Does not support Bluesky
- Does not support Pinterest
- Does not support Google Business
- Does not support Mastodon
What Brandwatch Social Media Management does on each network
Only what the vendor's own pages state. A blank cell means the pages do not say.
| Network | Post types | Publishing | First comment | Analytics | Inbox |
|---|---|---|---|---|---|
| Yes | |||||
| Yes | |||||
| X | Yes | ||||
| Yes | |||||
| YouTube | Yes | ||||
| TikTok | |||||
| Threads | |||||
Publishing and scheduling
- Queue
- Queue listed among Publish features (not detailed on the page read)
- Bulk upload
- Bulk actions listed among Publish features (not detailed)
- Drafts and notes
- Share notes between team members
- First comment
- First comment listed among Publish features (not detailed)
- Link in bio
- Link in Bio pages
- Time zones
- Time zones listed among Publish features (not detailed)
- Also listed
- Content calendar showing organic and paid content in one view; URL shortener with UTM tracking; Social advertising for Facebook, Instagram and LinkedIn; Shareable URL for external stakeholder feedback; iOS and Android apps
Sources: brandwatch.com, brandwatch.com
Teams, approvals and clients
- Roles
- Assignable roles and tasks; user roles define who must approve before publishing
- Approvals
- Approval flows in Publish
- Client access
- Share content with external stakeholders by URL to collect feedback; agency access
Sources: brandwatch.com, brandwatch.com
Content creation and AI
- AI features
- Iris AI writing assistant: Helps polish drafts and create posts matching brand personality (vendor states); Iris AI suggested replies: Suggests alternative replies in the inbox
- Media library
- Shared asset library for pre-approved assets; integrates with OneDrive, Google Drive, Bynder
- Links and UTM
- URL shortener with UTM tracking
Sources: brandwatch.com, brandwatch.com
Analytics and reporting
- Metrics
- performance by channel and post
- Competitor tracking
- Benchmarking and 7 years of competitive channel analytics (vendor states)
- Data history
- Listening: 12 months of consumer data (vendor states)
Sources: brandwatch.com, brandwatch.com
Inbox and engagement
- Inbox
- Cross-channel inbox for Facebook, X, Instagram, LinkedIn, WhatsApp and YouTube, with custom feeds, assignments, notes and saved replies
- Listening
- Social listening across more than 100 million sources (vendor states); share-of-voice tracking
- Automation
- Rules to sort messages automatically; team reports with response targets
Sources: brandwatch.com, brandwatch.com
Integrations, API and apps
- Integrations
- Salesforce; OneDrive; Google Drive; Bynder
- iOS app
- Yes (Publish page lists iOS and Android apps)
- Android app
- Yes
Sources: brandwatch.com, brandwatch.com
Pricing details
- Billing model
- Quote-based; standard to enterprise plans per solution, no public prices
- Trial
- No free trial mentioned; free demo offered
Source: brandwatch.com
Security and compliance
- GDPR
- GDPR compliance listed
- SOC 2
- SOC 2 listed
- ISO 27001
- ISO 27001 listed
- Single sign-on
- SSO listed
- Data location
- Data location options listed
Source: brandwatch.com
Support and onboarding
- Support channels
- demo request form; contact form
Source: brandwatch.com
About the company
- Company
- Runtime Collective Ltd (footer, company number 03898053)
- Headquarters
- London, United Kingdom (registered address)
- Ownership
- Part of Cision (site references Brandwatch + Cision)
Source: brandwatch.com
Pages read for this profile (7)
Pick Brandwatch Social Media Management if
Pick Brandwatch if you are a large organisation that wants listening data and publishing from the same vendor and is happy to buy through sales. Skip it if you need a price, a self-serve trial or a quick start.
Questions people ask
Does Brandwatch Social Media Management have a free plan?
No. The vendor offers a sales demo, with no free trial or free plan.
Which networks can I publish to with Brandwatch?
The pages do not clearly say. They mention multiple networks, and the inbox lists Facebook, X, TikTok, Instagram, LinkedIn, WhatsApp and YouTube, which is not the same as publishing support.
What does Brandwatch cost to start?
No price is published. Plans are quoted after a demo.
Alternatives
Tools for a similar audience that share the most networks with Brandwatch Social Media Management.
How we checked
No prices are published: the plans page only says standard to enterprise plans are available, and every call to action is a demo request. The official pages do not name the networks you can publish to (they say "multiple networks and channels"); the engagement inbox lists Facebook, X, TikTok, Instagram, LinkedIn, WhatsApp and YouTube, but that is not publishing support, so networks is left empty. An "APIs" link exists in the navigation without detail on the social media management product. The Iris AI writing assistant drafts social posts. The product descends from Falcon.io.