Deprecation Facebook
Page Insights impressions and page fans metrics deprecated
What changed
From November 15, 2025, Meta deprecated page_fans, page_fan_adds, page_fan_removes, page_impressions, post_impressions and related variants on all API versions. Calls that request them return an invalid metric error. The suggested replacements are the views metrics for impressions and page_follows for fans.
What it means
Tools that report Facebook Page impressions or fan counts must use page_media_view, post_media_view and page_follows, because the old metrics now return an invalid metric error.
Primary sources
Checked against the source 25 Oct 2026
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