Business Profile Performance API adds the MESSAGING_CLICKS metric

What this means for you

Some Google business listings have a button that lets customers send a message, for example on WhatsApp. Google now counts how many times people tap that button and shares the number with apps. Your reporting tool can show you how many customers tried to message you from Google, next to calls and website visits.

The details

• New value: MESSAGING_CLICKS in the DailyMetric enum of the Business Profile Performance API v1.
• Definition in the change log: "the number of times the message or chat button (e.g. WhatsApp, Text message) was clicked." The discovery document describes it as "The number of times the business profile messaging (e.g. WhatsApp) button was clicked."
• Methods: locations.getDailyMetricsTimeSeries (dailyMetric) and locations.fetchMultiDailyMetricsTimeSeries (dailyMetrics).
• Not a replacement: the deprecated BUSINESS_CONVERSATIONS metric counted message conversations and, per the change log, has no replacement. Do not chart the two as one series.
• The change log does not say whether data is available for dates before October 14, 2026.

What to do next

• Business owners: Nothing. If your tool adds the number, it shows how many people tried to message you from Google.
• Marketers and agencies: Ask your reporting tool to add message button clicks to Google Business Profile reports.
• Developers: Request MESSAGING_CLICKS alongside CALL_CLICKS and WEBSITE_CLICKS, and check how far back the data goes before backfilling.