New feature LinkedIn Severity: low
LinkedIn Posts API accepts BUY_NOW and SHOP_NOW call-to-action labels in 202504
What changed
The April 2025 changelog says the Posts API accepts BUY_NOW and SHOP_NOW when contentCallToActionLabel is available. The page does not state which post types or accounts get the label.
What it means
Posts created through the API can use Buy Now or Shop Now buttons when the label is available for the post.
Who is affected
Tools that publish promotional posts or sponsored content to LinkedIn.
What to do
Optional. Use version 202504 or later and set contentCallToActionLabel only where LinkedIn makes the label available.
Primary sources
Checked against the source 26 Oct 2026
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