TikTok Direct Post goes live, with private-only posting for unaudited apps

What changed

The Direct Post API went live on June 7, 2023, letting creators post to their account directly from an app. TikTok's docs state that all content posted by unaudited clients is restricted to private viewing mode, and unaudited clients can only post to private accounts. The init endpoint allows 6 requests per minute per user access token, the creator info endpoint 20 per minute, and a daily post cap per creator applies, with the number not stated.

What it means

Apps can publish straight to a creator's account, but content from an app that has not passed TikTok's audit is limited to private viewing.

Who is affected

Scheduling tools that auto-publish to TikTok and the creators using them.

What to do by 7 Jun 2023

Request video.publish, enable Direct Post for the Content Posting API in the app settings and pass TikTok's audit of your client before expecting public posts. Respect the 6 requests per minute limit per user token on the init endpoint.