Bluesky shows richer link previews for articles published with Standard.site

What this means for you

When you share a link to your blog on Bluesky, it shows up as a small preview card. Since May 2026, if your blog also publishes a special record called Standard.site, Bluesky shows a richer card with your publication's name and the author. It can make your shared articles look better, and it is free to add.

The details

• What changed: "Standard.site links will have an enhanced render in the Bluesky app, with extra, actionable metadata about the post, including the publication and author," across web and mobile.
• What triggers it: a link to a post on Offprint, Leaflet, pckt.blog "or any site that creates a Standard.site record."
• The Lexicons: Standard.site defines a publication (a website or blog), a document (an article or post) and a subscription record.
• Ways to publish the records named in the post: a WordPress plugin that "publishes a Standard.site record for every post", the EmDash CMS, and Sequoia, a command line tool for static-site generators such as 11ty, Hugo, Astro and Jekyll.
• Implementation notes: the post links a GitHub discussion where "anyone with a website can read up on the Bluesky implementation." It is discussion 4978 in the bluesky-social/atproto repository.
• Posting tools: nothing changes in how you create the post; the preview depends on the linked site publishing the record.

What to do next

• Business owners: If you blog, ask your web person whether your site can publish Standard.site records.
• Marketers and agencies: Test a client article link on Bluesky after adding Standard.site and compare the preview with a plain link.
• Developers: If you build a CMS or publishing tool, write Standard.site publication and document records, following the Bluesky implementation notes.