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Policy TikTok Severity: medium

TikTok adds an app review section that asks for more information, plus app icon specifications

Announced22 Oct 2024
Effective22 Oct 2024
StatusIn effect

What changed

TikTok's changelog entry of October 22, 2024, under App Requirements, says it added an app review section to the app page that requires additional information for app submission, and introduced technical specifications for app icons. The entry does not list the new fields or the icon specifications.

What it means

Apps submitted for TikTok review, including posting and scheduling apps that need Content Posting API access, must fill in a new app review section and meet technical specifications for the app icon.

Who is affected

Developers who submit or resubmit TikTok apps for review, such as scheduling tools applying for Content Posting API or Login Kit access.

What to do by 22 Oct 2024

Before submitting, complete the app review section on the app page and check the icon against TikTok's specifications and the App Review Guidelines.

What this means for you

Before an app can post to TikTok for you, TikTok checks the app. In October 2024 TikTok made app makers answer more questions when they ask for that check, and set rules for what the app's icon must look like. Nothing changes for you directly.

The details

  • Changelog wording (App Requirements): "App Review: Added an app review section to the app page that requires additional information for app submission, and introduced technical specifications for app icons."
  • The changelog does not say which fields the section asks for, which icon sizes or formats apply, or whether apps approved earlier must resubmit.
  • Current App Review Guidelines (last updated August 4, 2026, so they may include later changes) require, among other things: an app icon that is a clear image, matches the app name or brand and is not easily confused with another brand; a detailed explanation of how each product and scope is used; and at least one demo video of the full end-to-end flow (up to 5 videos, 50 MB each), recorded in the sandbox if the app has not been approved before.
  • Related: Sandbox mode and the first App Review Guidelines (June 24, 2024) and mandatory URL ownership verification for new apps (September 9, 2024).

What to do next

  • Business owners: Nothing.
  • Marketers and agencies: Nothing, unless you build your own TikTok app: plan extra time for review.
  • Developers: Fill in the app review section, check the icon against TikTok's specifications, and record demo videos in the sandbox before submitting.

Primary sources

Checked against the source 7 Nov 2026

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