Emplifi
Checked 26 Oct 2026 · source · 8 networks · API yes · AI yes
Mid-size to large brands that want publishing, community care, analytics and AI under one enterprise social suite.
You need a low-cost or self-serve scheduler: the Social Marketing package starts at $1,249 per month and is sold through meetings and quotes.
Overview
Emplifi describes itself as an AI-powered social media management platform used by enterprise brands. The homepage splits it into Social Marketing (publishing and scheduling, AI drafting, approvals, UTMs, listening), Social Commerce, and Social Care, which is a single inbox for DMs, comments and reviews with CRM case creation. It lists SOC 2 Type II and ISO 27001:2022 among its security credentials.
The pricing page shows starting-at figures for the Social Marketing package: Essential at $1,249 a month and Advanced at $2,499 a month. The page does not say whether those are billed monthly or annually. Advanced adds collaboration workflows, an AI Reply Assistant, AI Image Scoring and AI ReportBuilder. Intelligent is custom quoted and adds API access, an AI Composer for brand voice and enterprise governance.
Social Care and Convert are sold as separate packages and are not covered here. Publishing networks are Facebook, Instagram, X, TikTok, LinkedIn, Pinterest, Threads and YouTube.
What it does well
- Publishing, community care and analytics in one suite.
- Eight publishing networks, including X.
- Security certifications are listed on the homepage.
- API access is available on the Intelligent tier.
What to watch out for
- The entry price is far above self-serve schedulers.
- Billing term is not stated on the pricing page.
- The API is only on the custom-quoted tier.
- Care and Convert are priced separately.
Plans and prices
| Plan | Billed monthly | Billed annually, per month | Unit | What you get |
|---|---|---|---|---|
| Social Marketing Essential | $1249 | Not published | per month, starting at; billing term not stated | Starting-at price for the Social Marketing package: publishing, reporting, AI co-pilot |
| Social Marketing Advanced | $2499 | Not published | per month, starting at; billing term not stated | Adds collaboration workflows, AI Reply Assistant, AI Image Scoring, AI ReportBuilder |
| Social Marketing Intelligent | Not published | Not published | custom | Custom quote; adds API access, AI Composer (brand voice), enterprise governance |
Free plan: No free plan
The only numbers are starting-at prices: $1,249 a month for Essential and $2,499 for Advanced, with Intelligent on a custom quote. I read these as floors, since the page says starting at and sells through meetings. The jumps are by feature set (collaboration, AI reply and scoring tools, API, governance), not by a visible channel or seat count. Social Care and Convert are separate packages, so a team that wants the full suite should expect to add them to this figure.
Networks listed by Emplifi
- Supports Facebook
- Supports Instagram
- Supports X
- Supports LinkedIn
- Supports TikTok
- Supports YouTube
- Supports Threads
- Does not support Bluesky
- Supports Pinterest
- Does not support Google Business
- Does not support Mastodon
What Emplifi does on each network
Only what the vendor's own pages state. A blank cell means the pages do not say.
| Network | Post types | Publishing | First comment | Analytics | Inbox |
|---|---|---|---|---|---|
| document (PDF page counts shown) |
Publishing and scheduling
- Calendar views
- Publishing calendar with drag-and-drop rescheduling
- Bulk upload
- Multipost to several profiles and platforms at once, separate time per platform
- Best time suggestions
- PrimeTime: vendor states it analyzes engagement by channel and market and schedules to predicted peak windows
- Drafts and notes
- Multi-stage approval workflows route drafts through reviewers with audit trail
- Link in bio
- Emplifi Link in Bio
- Also listed
- AI Composer drafts copy and translates into 30+ languages (vendor claim); Automatic UTM tagging; Required content labels per label group; Crisis Emergency Stop listed in publisher FAQ; LinkedIn document preview shows only first page
Sources: emplifi.io, docs.emplifi.io, docs.emplifi.io
Teams, approvals and clients
- Seats
- Unlimited users on all tiers (vendor states)
- Roles
- Role-based permissions (vendor states)
- Approvals
- Multi-stage workflows through legal, brand and regional reviewers, logged in audit trail
- Workspaces and brands
- Emplifi Teams: 1 Essential, 3 Advanced, unlimited Intelligent
Sources: emplifi.io, emplifi.io, emplifi.io
Content creation and AI
- AI features
- AI Composer: Drafts copy from plain-English briefs, adjusts tone, translates into 30+ languages (vendor claim); Fuel AI: Agentic layer: drafts, schedules and optimizes posts, suggests replies, sentiment; AI visual search: Matches customer photos to SKUs
- Links and UTM
- Automatic UTM tagging; Link in Bio
Sources: emplifi.io, emplifi.io
Analytics and reporting
- Competitor tracking
- Benchmarking public profiles: up to 10 Essential, 50 Advanced, 100 Intelligent
Sources: emplifi.io, emplifi.io
Inbox and engagement
- Inbox
- Unified inbox for DMs, comments and reviews with CRM case conversion
- Listening
- Listening module; AI listening, crisis spike alerts and Reddit listening are add-ons
- Reviews
- Ratings and Reviews module, syndication to 600+ retailers (vendor claim)
- Automation
- Chatbot (AI chatbots are add-ons)
Sources: emplifi.io, emplifi.io
Integrations, API and apps
- Integrations
- Salesforce Service Cloud; Zendesk; Microsoft Dynamics; SAP; Shopify; WhatsApp (add-on)
Sources: emplifi.io, emplifi.io
Pricing details
- Billing model
- Value-based, not per seat; three solutions each with Essential, Advanced, Intelligent tiers
- Add-ons
- Additional Public Profiles; AI-Powered Listening Integrated; WhatsApp; Reddit listening; AI Chatbots; Managed Social UGC Curation Services
- Cancellation
- Vendor states you are not locked in and can switch plans at any time
- Currencies
- $ (currency not named)
Source: emplifi.io
Security and compliance
- SOC 2
- SOC 2 Type 2 report, available on request
- ISO 27001
- Certified to ISO/IEC 27001:2022
- Data location
- Data residency controls mentioned, locations not stated
Sources: emplifi.io, emplifi.io
Support and onboarding
- Help centre
- https://docs.emplifi.io
Source: docs.emplifi.io
About the company
- Headquarters
- Columbus, Ohio, USA
- Ownership
- Not stated; page lists acquisitions (Astute bought iPerceptions 2020, Go Instore 2021, Pixlee TurnTo 2022)
Source: emplifi.io
Limits the vendor documents
- When posting to a single platform you can only schedule the post to a single time(docs.emplifi.io)
- Media type options depend on the selected network; Publisher warns if an asset is incompatible(docs.emplifi.io)
- Post preview approximates the post; the live post may differ(docs.emplifi.io)
Pages read for this profile (7)
- https://emplifi.io
- https://emplifi.io/pricing/
- https://emplifi.io/security/
- https://emplifi.io/company/
- https://emplifi.io/product/social-content-publisher/
- https://docs.emplifi.io/platform/latest/home/create-schedule-and-preview-a-post
- https://docs.emplifi.io/platform/latest/home/publish-and-schedule-content-multiple-profiles
Pick Emplifi if
Pick it if you are a mid-size or large brand that wants publishing, care and analytics from one vendor and has budget for a sales-led contract. Skip it if you need a low-cost scheduler.
Questions people ask
Does Emplifi have a free plan?
No. My notes list no free plan and no trial.
Which networks does it support?
Facebook, Instagram, X, TikTok, LinkedIn, Pinterest, Threads and YouTube for publishing.
What does Emplifi cost to start?
The Social Marketing Essential package starts at $1,249 per month, per the pricing page. The billing term is not stated.
Alternatives
Tools for a similar audience that share the most networks with Emplifi.
How we checked
Prices are the 'Starting at' figures shown for Essential ($1,249 / Month) and Advanced ($2,499 / Month) on the pricing page, read from raw page text; the page does not say whether they are billed monthly or annually, so annual equivalents are null. Intelligent is 'Custom quote'. Emplifi also sells separate Social Care and Convert packages, not listed here. API access is listed for the Intelligent tier. Networks come from the publishing section (Facebook, Instagram, X, TikTok, LinkedIn, Pinterest, Threads, YouTube).