GoHighLevel Social Planner
Checked 26 Oct 2026 · source · 9 networks · API yes · AI yes
Agencies that already want an all-in-one CRM, funnel and automation platform and treat social posting as one included module.
You only need a social scheduler: the cheapest plan is $97 a month for a full CRM and marketing suite, and Social Planner is a minor part of it.
Overview
GoHighLevel, also called HighLevel, describes itself as an AI-powered business operating system. The homepage covers lead capture (CRM, voice AI, forms, websites, ad management), nurturing (conversation AI, pipelines, workflows, calendars), closing (invoicing, payments, proposals) and review and referral collection. Social Planner appears in that list as one feature among many.
That matters for how you read the price. The $97 a month Starter plan is for the whole platform, not for a scheduler. The homepage does not explain how the planner schedules content or which platforms it posts to. The network list in my notes comes from a help-center article about Social Planner statistics, relayed through a search summary, so confirm publishing support for each network before relying on it. It lists Facebook, Instagram, LinkedIn, YouTube, Pinterest, TikTok, Google Business Profile, Threads and Bluesky.
This data covers pricing and plan structure, not how the planner behaves day to day, so I can't say how it compares as a pure scheduler.
What it does well
- Social posting sits inside a platform that already has CRM, pipelines, workflows and invoicing.
- Starter includes unlimited contacts and users.
- The Unlimited plan has unlimited sub-accounts and basic API access.
- Agency Pro adds SaaS mode, advanced API access and rebilling with markup.
What to watch out for
- You pay for the entire platform, so the entry price is $97 a month even if you only schedule posts.
- Starter caps you at 3 sub-accounts.
- Usage-based charges apply to some AI and messaging features.
- Publishing support per network needs confirming, since the network list came from an analytics help article.
Plans and prices
| Plan | Billed monthly | Billed annually, per month | Unit | What you get |
|---|---|---|---|---|
| Starter | $97 | $80.83 | per month | 3 sub-accounts, unlimited contacts and users; whole platform, Social Planner is one feature |
| Unlimited | $297 | $247.50 | per month | Unlimited sub-accounts, basic API access |
| Agency Pro | $497 | $414.17 | per month | SaaS mode, advanced API access, rebilling with markup |
| Enterprise | Not published | Not published | custom | Custom; contact sales |
The ladder is about sub-accounts and agency features, not social channels. Starter is $97 monthly ($80.83 a month annual) for 3 sub-accounts. Unlimited is $297 monthly ($247.50 annual) with unlimited sub-accounts and basic API access. Agency Pro is $497 monthly ($414.17 annual) with SaaS mode, advanced API access and rebilling with markup. Enterprise is custom. On top of that, some AI and messaging features carry usage charges, so the monthly total can rise beyond the plan price.
Networks listed by GoHighLevel Social Planner
- Supports Facebook
- Supports Instagram
- Does not support X
- Supports LinkedIn
- Supports TikTok
- Supports YouTube
- Supports Threads
- Supports Bluesky
- Supports Pinterest
- Supports Google Business
- Does not support Mastodon
What GoHighLevel Social Planner does on each network
Only what the vendor's own pages state. A blank cell means the pages do not say.
| Network | Post types | Publishing | First comment | Analytics | Inbox |
|---|---|---|---|---|---|
| textimagecarouselvideoreel | Yes | Yes | |||
| imagecarouselvideoreelstory | Yes | Yes | |||
| textimagevideo | Yes | ||||
| YouTube | shortvideo | Yes | |||
| image | Yes | ||||
| TikTok | video | Yes | |||
| Google Business | image | Yes | |||
| Threads | textimagevideocarousel | Auto-publish | Yes | Yes | |
| Bluesky | Yes |
- Needs: Signing-in profile must have admin access to every Page connected
- Limits: Carousel images supported via CSV
- help.gohighlevel.com
- Needs: Third-party guides say Business or Creator account (not confirmed on vendor page read); demographics need 100+ followers
- help.gohighlevel.com
- Needs: Pinterest board cannot be specified in CSV
- Limits: Analytics data lags about two days
- help.gohighlevel.com
- Threads
- Needs: Threads account must be public and linked to an Instagram account (OAuth via Instagram)
- Limits: 500 characters, longer text posts as threaded reply; up to 20 media items; images JPEG/PNG max 8 MB; video MP4/MOV max 1 GB, up to 5 minutes; no custom thumbnails, no location tags
- help.gohighlevel.com
Publishing and scheduling
- Calendar views
- Single calendar across platforms; Planner tab lists drafts, scheduled, published and failed posts; Mobile app: Monthly, Weekly and List views
- Queue
- Evergreen Category Queues that can be edited, reordered, viewed or rescheduled
- Bulk upload
- CSV or XLSX, 90 posts per CSV stated in help center (another FAQ line says no strict limit); Advanced CSV adds post type, watermark, tags, categories, first comment, thumbnail
- Recurring and evergreen posts
- Recurring posts on a selected schedule and Evergreen Category Queues
- Best time suggestions
- Best Time to Post suggests times from audience engagement data; desktop only; works in post composer and CSV bulk action only
- Drafts and notes
- Posts can be saved as drafts; CSV rows with an empty date column become drafts
- First comment
- First-time comment supported in Advanced CSV; mobile app offers Facebook follow-up comment
- RSS and curation
- RSS posts turn new feed items into social posts; Social Planner Template Library
- Time zones
- Confirm timezone in the scheduling window; location timezone is reviewed before scheduling
- Also listed
- Per-channel customization of captions and media; Media Optimization adjusts supported media to platform requirements; Social Listening tab (released 2025-10) surfaces trends from Google, Pinterest, Wikipedia, TikTok, YouTube; Tags and categories on posts; Templates scheduling by days, number of posts and time range; Watermark settings in Advanced CSV
Sources: help.gohighlevel.com, help.gohighlevel.com, help.gohighlevel.com, help.gohighlevel.com
Teams, approvals and clients
- Seats
- Unlimited users on all plans (pricing page)
- Approvals
- Send for approval with a selected approver, including in CSV import; approval notification email templates editable
- Client access
- Sub-accounts per client; 3 on Starter, unlimited on Unlimited
- White label
- White label mobile app add-on at $497/mo; Branded Client Portal App $49/mo per sub-account
- Workspaces and brands
- Sub-accounts (3 on Starter, unlimited on higher plans)
Sources: gohighlevel.com, help.gohighlevel.com, ideas.gohighlevel.com
Content creation and AI
- AI features
- Content AI guided post drafts: Guided questions by platform and content type, Brand Voice fields auto-filled; Edit with Ask AI: Custom-instruction edits; vendor states it does not consume extra AI credits; Content AI image generation: Help article last modified 2023, menu path may be outdated
- AI credits
- Help center says Content AI is Unlimited on Growth and Unlimited plans, subject to fair use (search snippet, page not read in full)
- Media library
- Media Library used for CSV media links; uploads from composer
- Templates
- Social Planner Template Library
- Links and UTM
- Social Planner shortened links with click tracking
- Video tools
- Custom video thumbnails on supported platforms
Sources: help.gohighlevel.com, help.gohighlevel.com
Analytics and reporting
- Metrics
- Number of posts; Likes; Comments; Followers; Impressions; Post reach; Engagement; Top performing posts; Gender and age demographics (Instagram); Link clicks on shortened links
- Data history
- Weekly view only
Source: help.gohighlevel.com
Inbox and engagement
- Inbox
- Consolidated conversation stream covering Messenger, Instagram DM, WhatsApp and live chat; comment management for Threads
- Listening
- Social Listening tab surfacing trends (2025-10 changelog)
- Reviews
- Reputation management and automated review requests (platform-wide)
- Automation
- Workflows and Conversation AI platform-wide
Sources: gohighlevel.com, help.gohighlevel.com, ideas.gohighlevel.com
Integrations, API and apps
- Integrations
- Social Planner Post API; CRM, workflows and funnels in the same platform
- Public API
- Yes
- API plans
- Basic API access on Unlimited, advanced API on Agency Pro
- iOS app
- HighLevel mobile app v3.88.1+ includes Social Planner
- Android app
- Same mobile app
Sources: gohighlevel.com, help.gohighlevel.com
Pricing details
- Billing model
- Platform tiers by sub-accounts, unlimited users and contacts; Social Planner included in platform
- Annual discount
- Starter $97/mo or $970/yr; Unlimited $297/mo or $2,970/yr; Agency Pro $497/mo or $4,970/yr (USD)
- Trial
- 14 days on any plan, billing starts automatically after
- Add-ons
- AI Employee Growth $50/mo per sub-account; AI Employee Unlimited $97/mo per sub-account; Branded Client Portal App $49/mo per sub-account; White label mobile app $497/mo; Premium support $500/mo; WhatsApp integration $10/mo per sub-account
- Overage
- Usage-based fees for telecom and third-party services
- Cancellation
- Month-to-month, cancel anytime from dashboard
- Currencies
- USD
Source: gohighlevel.com
Security and compliance
- Status page
- https://status.gohighlevel.com/ (shows uptime per component and past incidents)
Sources: status.gohighlevel.com, gohighlevel.com
Support and onboarding
- Support channels
- Help center; 24/7 Support listed on Starter plan (vendor states)
- Hours
- 24/7 (vendor states)
- Help centre
- https://help.gohighlevel.com/support/solutions
- Training
- HighLevel Certification Program add-on $97/mo
Sources: gohighlevel.com, gohighlevel.com
About the company
- Company
- HighLevel LLC, a subsidiary of GoHighLevel Inc.
- Headquarters
- Dallas, Texas
Source: gohighlevel.com
Recent product changes
2026-01-28
Social Planner widgets on dashboard
Dashboard widgets show aggregated social metrics like posts, reach and followers
2025-12-08
Daily post, engagement and impression trends for both platforms
2025-11-01
Platform-specific fields for Facebook, Instagram, LinkedIn, Pinterest, YouTube
2025-10-12
New tab surfaces trends from Google, Pinterest, Wikipedia, TikTok, YouTube
Limits the vendor documents
- Best Time to Post is desktop only and not available for recurring posts, RSS or category queues(help.gohighlevel.com)
- Statistics are weekly view only and cannot be exported(help.gohighlevel.com)
- Google Drive links do not work in CSV; media must be in the Media Library(help.gohighlevel.com)
- Disconnected accounts cannot publish scheduled posts until reconnected(help.gohighlevel.com)
- Threads published posts cannot be edited via the planner, only deleted in the Threads app(help.gohighlevel.com)
- Post-specific statistics not supported for Google Business, TikTok Business, LinkedIn profiles(help.gohighlevel.com)
Pages read for this profile (10)
- https://www.gohighlevel.com/pricing
- https://www.gohighlevel.com/
- https://help.gohighlevel.com/support/solutions/articles/155000004101-social-planner-statistics
- https://help.gohighlevel.com/support/solutions/articles/155000004669
- https://help.gohighlevel.com/support/solutions/articles/155000005063-getting-started-setup-social-planner
- https://help.gohighlevel.com/support/solutions/articles/155000005654-best-time-to-post-feature-in-social-planner
- https://help.gohighlevel.com/support/solutions/articles/155000005542-social-planner-advanced-csv-for-bulk-scheduling
- https://help.gohighlevel.com/support/solutions/articles/155000006441-social-planner-meta-threads-integration
- https://ideas.gohighlevel.com/changelog
- https://status.gohighlevel.com/
Pick GoHighLevel Social Planner if
Pick GoHighLevel if you already want a CRM, funnel and automation platform and would use social posting as an included extra. If you only need a scheduler, you are paying for a lot you won't use.
Questions people ask
Does GoHighLevel have a free plan?
No. There is a 14-day free trial on any plan.
Which networks does Social Planner support?
A vendor help article lists Facebook, Instagram, LinkedIn, YouTube, Pinterest, TikTok, Google Business Profile, Threads and Bluesky. That article covers analytics, so confirm publishing support.
What does GoHighLevel cost to start?
Starter is $97 a month, or $80.83 a month on annual billing, for the whole platform with 3 sub-accounts.
Alternatives
Tools for a similar audience that share the most networks with GoHighLevel Social Planner.
How we checked
Prices are for the whole HighLevel platform, not for Social Planner alone; the pricing page lists 'Social Media Management' as one of many core features. Monthly $97/$297/$497; annual $970/$2,970/$4,970 per year, so the annual monthly equivalents are 970/12, 2970/12 and 4970/12 rounded to cents. Usage-based charges apply to some AI and messaging features. Networks are from the vendor help-center article on Social Planner analytics (Facebook, Instagram, LinkedIn, YouTube, Pinterest, TikTok, Google Business Profile, Threads, Bluesky); that article is scoped to analytics and the network list was relayed through a search summary, so confirm publishing support per network before relying on it. API: 'Basic API Access' on Unlimited, 'Advanced API Access' on Agency Pro. AI: 'Content AI' listed as a core feature.