New feature Instagram
is_ai_generated parameter for the AI info label on published media
What changed
Apps can self-disclose AI-generated content when creating a media container by setting is_ai_generated to true. For carousels the parameter goes on the carousel container only, and the value is readable on IG Media. It is available with both Facebook Login and Instagram Login.
What it means
Publishing tools can set is_ai_generated to true on a media container to apply Instagram's AI info label.
Primary sources
Checked against the source 25 Oct 2026
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