Instagram API adds Like API, engagement fields, collaborative media and paid partnership label

What changed

The April 22, 2026 Instagram changelog adds reposts_count, saved_count and shares_count (Facebook Login), aggregated total likes, comments and views, and facebook_views for Feed, Reels and Story media. It also adds a Collaborative Media API, POST and DELETE on /{ig_user_id}/likes, and publish-time partnership labels. Stories and private account content are not supported by the like endpoint.

What it means

Tools can now like media and comments, read reposts, saves and shares counts, and mark posts as paid partnerships at publish time.

Who is affected

Schedulers, community management tools and creators running branded content.

What to do by 22 Apr 2026

Optional. To like content, request the new instagram_manage_engagement permission. To label paid partnerships, set is_paid_partnership and branded_content_sponsor_ids (up to 2 brand IDs) when creating media.