Hookle
Checked 26 Oct 2026 · source · 9 networks · API not stated · AI yes
Small business owners who want to post from a phone app with AI suggestions at a very low price.
You need X on a cheap plan or team workflows: X posting is only on Plus, and the plans are built around one owner and business profiles.
Overview
Hookle describes itself as an AI-powered social media assistant for small business owners who don't have marketing skills. You manage several social accounts from one mobile app, and posts go to all of them at the scheduled time. The homepage also mentions simple stats with tips on what is working, daily content suggestions and AI that writes posts in your style.
The ladder is short. Free gives you 1 business profile, 3 social accounts and 5 scheduled posts in the queue, with 5 content and 10 image suggestions a month. Solo adds scheduling without a cap on drafts and posts and 200 suggestions a month. Plus raises the limit to 30 accounts across up to 5 business profiles and 1,000 suggestions.
The detail to read twice is X. The Free and Solo plans have no X posting, and Plus is the only plan that includes it. The network list in my data is Facebook, Instagram, TikTok, X, YouTube, Bluesky, Threads, Pinterest and Google Business. The pricing page says country specific prices are shown in the app, and an API isn't mentioned on the pages I read.
What it does well
- It has a real free plan with 3 accounts, not just a trial.
- Both paid plans are priced low, from $7.99 a month.
- The homepage describes managing accounts from one mobile app.
- AI suggestions are metered per month, so the allowance is visible before you pay.
What to watch out for
- Free is capped at 5 scheduled posts in the queue.
- X posting is only on Plus.
- The plans are built around one owner and business profiles, with no team workflows named.
- The page says country specific prices are shown in the app, so the figure you pay may differ from the USD list.
Plans and prices
| Plan | Billed monthly | Billed annually, per month | Unit | What you get |
|---|---|---|---|---|
| Free | $0 | $0 | per month | 1 business profile, 3 social accounts, 5 scheduled posts |
| Solo | $7.99 | $3.99 | per month ($47.99 billed yearly) | 5 social accounts, unlimited scheduling and drafts, 200 content and image suggestions a month, no X |
| Plus | $16.99 | $8.33 | per month ($99.99 billed yearly) | 30 social accounts, up to 5 business profiles, X posting, 1,000 content and image suggestions a month |
Free plan: 1 business profile, 3 social accounts, 5 scheduled posts in the queue, 5 content and 10 image suggestions a month; no X
Hookle has three rungs: Free, Solo at $7.99 a month ($3.99 a month on the yearly toggle, billed $47.99) and Plus at $16.99 ($8.33 a month, billed $99.99 yearly). Prices exclude taxes. The bill grows by social accounts (3, 5, then 30) and by business profiles (1 on Free, up to 5 on Plus), with AI suggestions as a third meter at 5, 200 and 1,000 a month. The step that costs most in practice is X, because it only arrives on Plus, so a Solo user who wants X pays more than double.
Networks listed by Hookle
- Supports Facebook
- Supports Instagram
- Supports X
- Does not support LinkedIn
- Supports TikTok
- Supports YouTube
- Supports Threads
- Supports Bluesky
- Supports Pinterest
- Supports Google Business
- Does not support Mastodon
What Hookle does on each network
Only what the vendor's own pages state. A blank cell means the pages do not say.
| Network | Post types | Publishing | First comment | Analytics | Inbox |
|---|---|---|---|---|---|
| TikTok | video | ||||
| poststory | Auto-publish | ||||
| X | |||||
| YouTube | |||||
| Bluesky | |||||
| Google Business | update |
- TikTok
- Needs: Can post to several TikTok accounts at once (version 4.4.3)
- Limits: Videos must be at least 4 seconds long; max video length 120 seconds or 400 MB (version 3.27.0 notes)
- apps.apple.com
- Needs: Vendor states Instagram scheduling no longer requires linking Facebook pages
- Limits: Scheduled stories cannot include audio unless original audio
- support.hookle.net
- X
- Needs: X posting only on Plus plan
- Limits: Plus plan: 3 posts with links per month
- www-hookle-net.filesusr.com
- Google Business
- Needs: Free plan allows Google Business only (listed as G platform only)
- apps.apple.com
Publishing and scheduling
- Calendar views
- Scheduling calendar (App Store listing)
- Queue
- Plus plan allows 100 recurring posts in the queue
- Recurring and evergreen posts
- Recurring posts: not on Free; Plus plan lists 100 recurring posts in the queue
- Best time suggestions
- Smart scheduling included on Solo and Plus, not on Free
- Drafts and notes
- Unlimited drafts on Solo and above
- Also listed
- Stories can be scheduled via the + button, scheduled stories cannot include audio unless original audio (support article); Free plan: 5 scheduled posts and 10 daily posts; Mobile-first app
Sources: www-hookle-net.filesusr.com, apps.apple.com, support.hookle.net
Teams, approvals and clients
- Workspaces and brands
- Free and Solo: 1 business profile; Plus: up to 5 business profiles, each with its own accounts, posts and stats
Sources: www-hookle-net.filesusr.com, apps.apple.com
Content creation and AI
- AI features
- AI post ideas: Free: 5; Solo and Plus: unlimited; Content and image suggestions: Free 5 content and 10 image per month; Solo 200 and 200; Plus 1,000 and 1,000; AI images: Solo: 5 in total; Plus: 20 per month; Posts in your style: Vendor states it creates posts in your style automatically
- AI credits
- Monthly suggestion quotas by plan, see AI features
Sources: hookle.net, www-hookle-net.filesusr.com
Analytics and reporting
- Metrics
- Insights with Social Score
Source: www-hookle-net.filesusr.com
Integrations, API and apps
- iOS app
- Hookle: Social Media Manager, free with in-app purchases
Source: apps.apple.com
Pricing details
- Billing model
- Tiered by social accounts and business profiles: Free, Solo, Plus
- Annual discount
- Vendor states yearly billing saves 50%
- Trial
- 7-day free trial on Solo and Plus
- Free plan
- Free forever: 1 profile, 3 accounts (Google Business only), 5 scheduled posts
- Refunds
- Terms of Service: all fees are non-refundable
- Cancellation
- Cancel via account settings, app store or email; before renewal date to avoid next charge
- Currencies
- $ (code not named; country prices in app)
Sources: www-hookle-net.filesusr.com, hookle.net, apps.apple.com
Support and onboarding
- Support channels
- Email contact(at)hookle.net; Help center support.hookle.net
- Languages
- English; Spanish; Portuguese; French; German; Italian; Indonesian; Chinese; Finnish; Hindi; Japanese; Turkish
- Help centre
- https://support.hookle.net/hc/en-us
- Onboarding
- Vendor states one-minute setup
Sources: hookle.net, hookle.net
About the company
- Company
- Hookle Inc. (Company ID 2853534-9)
- Headquarters
- Helsinki, Finland
Source: hookle.net
What review sites show
Scores and counts as the review site displays them on the date shown. They are other people's ratings, not ours.
| Site | Score | Reviews | Checked |
|---|---|---|---|
| App store | 4.8 | 330 | 2026-10-26 |
Recent product changes
2026
Adds Refer & Earn in Settings
2026
Post to several TikTok accounts at once; videos must be at least 4 seconds
Limits the vendor documents
- Free plan has no smart scheduling, AI images, X posts or recurring posts(www-hookle-net.filesusr.com)
- Solo plan covers all platforms except X(www-hookle-net.filesusr.com)
- Unlimited services are subject to platform restrictions and a Fair Use Policy(www-hookle-net.filesusr.com)
Pages read for this profile (7)
- https://www.hookle.net/
- https://www.hookle.net/pricing
- https://www-hookle-net.filesusr.com/html/1ef29f_6b11b66d0105f82e6cae7d8cc38be2d5.html
- https://www.hookle.net/tos
- https://apps.apple.com/app/apple-store/id1330557977
- https://hookle.net/blog/blog-feed.xml
- https://support.hookle.net/hc/en-us/articles/360020465160-Introducing-automated-scheduling-to-Instagram
Pick Hookle if
Choose Hookle if you are a small business owner who wants to post from a phone app and cares more about a low price than about team features. Look elsewhere if you need X on a cheap plan.
Questions people ask
Does Hookle have a free plan?
Yes. It allows 1 business profile, 3 social accounts and 5 scheduled posts in the queue, with 5 content and 10 image suggestions a month. X is not included.
Which networks does Hookle support?
Facebook, Instagram, TikTok, X, YouTube, Bluesky, Threads, Pinterest and Google Business in my data. X posting is only on the Plus plan.
What does Hookle cost to start?
Paid plans start with Solo at $7.99 a month, or $3.99 a month on the yearly toggle ($47.99 billed yearly). A 7-day free trial is offered on paid plans.
Alternatives
Tools for a similar audience that share the most networks with Hookle.
How we checked
The pricing table is an embedded iframe (hookle.net filesusr page) that was read directly. Prices exclude taxes and the page says country specific prices are shown in the app. Legacy plans keep their current pricing. Network list comes from the homepage ('Facebook, Instagram, TikTok, X, YouTube, Bluesky, Threads, Pinterest, Google and more'); LinkedIn is not named on the pages read, so it is left out. Hookle's own support article on supported networks was blocked (HTTP 403). API not mentioned.