SocialPilot
Checked 25 Oct 2026 · source · 10 networks · API yes · AI yes
Agencies and small teams that want many accounts and client approvals at a flat price rather than per seat.
Skip it if you need bulk CSV scheduling on a budget or an API, because bulk scheduling starts at Premium ($85 per month annual) and API access is Enterprise only.
Overview
SocialPilot is sold to marketing agencies, brands, small businesses and multi-location brands, and the vendor claims over 15,000 businesses. In July 2025 it was announced as part of group.one, which the release says is backed by Cinven. The directory lists ten networks, from Facebook and Instagram to Bluesky and Google Business. Beyond publishing it has added a reviews product, with AI-assisted replies and WhatsApp review requests, and a Shopify integration, which points beyond pure agency use toward local and multi-location shops.
The plans are defined by accounts, users and AI credits together. Essentials has 7 accounts, 1 user and 500 credits and no analytics or inbox. Standard has 15 accounts, 3 users, 1,000 credits, the inbox, analytics and manager approvals. Premium has 25 accounts, 6 users, 5,000 credits, unlimited client seats, CSV bulk upload and white-label reports, and client approval comes in at Premium too. Ultimate has 50 accounts and unlimited users and credits. Enterprise holds API access and SSO.
Two things in the feature set differ from budget schedulers. The Social Inbox, available from Standard, covers comments and messages across brands or clients with AI-refined replies and auto-reply, though auto DM on comment is Instagram only. Competitor reports exist but cover only Facebook and Instagram. Analytics look back up to 24 months for X, YouTube, TikTok and Instagram (12 for LinkedIn), but the reporting window is fixed at three months. Support is phone, email and chat, 24x5 on every self-serve plan, and an account manager comes with Ultimate.
Where the vendor's pages disagree: some update pages refer to Agency and Agency+ plans while the pricing page lists Essentials to Ultimate, India plan limits differ from the global ones, and the trial is 14 days on one page and only described as immediate elsewhere. The help center returned errors, so per-network media limits could not be read, which is a gap if you post large video. Also, the pricing page lists API access only under Enterprise, yet the MCP server connects with an API key, which I would ask about.
What it does well
- Users come bundled into the tiers, so a team does not pay per seat until it passes the stated counts.
- Approvals are layered: manager approval from Standard, client approval without client logins from Premium, plus email reminders and mobile approvals.
- White-label depth is real at the top: branded reports from Premium, and logo, colors, favicon, custom domain and sender email for self-serve white label.
- Security documentation is unusually specific, with SOC 2 Type 2 certification (an 11-month audit window announced in 2024-05), a data processing addendum, a subprocessor list and authenticator-app 2FA on all plans.
- The pricing page states no post limit, and Repeat Posts are included from Essentials.
What to watch out for
- The entry plan is thin: no analytics, no inbox, one user, and bulk CSV, client management and white-label reports all start higher.
- The step from Essentials to Standard is where team features begin, and the step to Premium is where agency features arrive, so the entry price is rarely what an agency pays.
- API access and SSO are Enterprise only, and enforced 2FA is limited to Ultimate and Enterprise.
- Scheduled threads on X are not confirmed, and Threads and Bluesky details come only from landing pages.
- Public ratings are modest and small samples: Trustpilot shows 4.1 from 58 reviews and the iOS app 3.0 from 17 ratings.
Plans and prices
| Plan | Billed monthly | Billed annually, per month | Unit | What you get |
|---|---|---|---|---|
| Essentials | $30 | $25.50 | per month | 7 social accounts, 1 user, 500 AI credits, no analytics or inbox |
| Standard | $50 | $42.50 | per month | 15 social accounts, 3 users, 1,000 AI credits, inbox, analytics, approvals |
| Premium | $100 | $85 | per month | 25 social accounts, 6 users, unlimited client seats, bulk scheduling, white-label reports |
| Ultimate | $200 | $170 | per month | 50 social accounts, unlimited users, unlimited AI credits, advanced white label |
| Enterprise | Not published | Not published | per month | Custom accounts, API access, SSO, contact sales |
Monthly prices are $30 for Essentials, $50 for Standard, $100 for Premium and $200 for Ultimate, falling to $25.50, $42.50, $85 and $170 on annual billing, about 15% off. Enterprise is custom. The tiers hold accounts of 7, 15, 25 and 50, and users of 1, 3, 6 and unlimited. Beyond that, the US listing sells extra accounts at $4 a month and extra users at $5. Costs grow in steps rather than per head, and the cheap entry price stops being true once you need analytics or the inbox (Standard), CSV bulk or client approvals (Premium), or an API (Enterprise). Prices are shown in USD, EUR, GBP, AUD and INR, and the vendor says India limits differ. Refund terms are not mentioned, so I would ask before paying annually.
Networks listed by SocialPilot
- Supports Facebook
- Supports Instagram
- Supports X
- Supports LinkedIn
- Supports TikTok
- Supports YouTube
- Supports Threads
- Supports Bluesky
- Supports Pinterest
- Supports Google Business
- Does not support Mastodon
What SocialPilot does on each network
Only what the vendor's own pages state. A blank cell means the pages do not say.
| Network | Post types | Publishing | First comment | Analytics | Inbox |
|---|---|---|---|---|---|
| Google Business | posteventofferimageGIFvideoCTA button post | Auto-publish | Yes | Yes | |
| imagevideocarousel including mixed mediastoryreel | Auto-publish | Yes | Yes | Yes | |
| textlinkimageGIFvideocarouselstoryreel | Auto-publish | Yes | |||
| textimageGIFvideodocumentcarousel up to 30 images | Auto-publish | Yes | Yes | Yes | |
| TikTok | video | Mixed | Yes | ||
| X | textimageGIFvideoRSS-driven post | Auto-publish | Yes | ||
| Threads | textimagelinkvideo | ||||
| Bluesky | textimagevideo | ||||
| image pinGIF pinvideo pincarousel pin | Auto-publish | ||||
| YouTube | videoshort | Auto-publish | Yes |
- Google Business
- Needs: Connected Google Business Profile
- Limits: No numeric limits stated; several profiles per dashboard
- socialpilot.co
- Needs: Instagram Business or Creator profile
- Limits: Tag up to 9 public profiles per post; first comment plus caption hashtags stated as 30 max on vendor page; no caption or file limits stated
- socialpilot.co
- Needs: Connected Facebook pages and accounts; groups and personal profiles not mentioned on the page
- Limits: Bulk schedule up to 500 posts; multiple CTA buttons per post
- socialpilot.co
- Needs: LinkedIn profile or company page per post; company page needed for analytics
- Limits: Carousels up to 30 images
- socialpilot.co
- TikTok
- Needs: Connected TikTok profile; privacy setting chosen before scheduling; direct publishing with mobile reminders as fallback
- Limits: Bulk schedule up to 500 posts; privacy: Public, Mutual Follow Friends, Self Only; interaction controls for comments and duets
- socialpilot.co
- X
- Needs: Connected X account
- Limits: 280 chars per post; bulk schedule up to 500 posts via CSV; AI Pilot generates threads but scheduled thread support not confirmed
- socialpilot.co
- Needs: Connected Pinterest account; at least one board per post
- Limits: Multi-board posting within one account; bulk up to 500 posts; alt text supported
- socialpilot.co
- YouTube
- Limits: No limits stated; supports tags, Made for Kids setting, custom thumbnails, queue, schedule and instant post
- socialpilot.co
Publishing and scheduling
- Calendar views
- Daily; Weekly; Monthly; Drag-and-drop content calendar; Calendar filters by location or account
- Queue
- Queues with Queue Schedules saved and applied to several client accounts at once (2026-01); queue templates
- Bulk upload
- Up to 500 posts at once; CSV upload on Premium and up; bulk edit up to 30 scheduled posts with find and replace (2026-03); bulk import into Content Library
- Recurring and evergreen posts
- Repeat Posts: daily, weekly or monthly; included from Essentials
- Best time suggestions
- AI Suggested Time on Schedule Post: platform-specific slots, planning windows of 1, 3, 5 or 7 days, staggered across accounts (page lastmod 2025-05)
- Drafts and notes
- Drafts and internal comments on all plans; custom fields and watermarks on Premium; AI content saved as drafts via MCP
- First comment
- First comment for Instagram and LinkedIn; Instagram needs direct publishing, not reminder posts; included from Essentials
- Hashtag tools
- Hashtag Suggestions via AI Pilot; reusable hashtag clusters in Content Library
- RSS and curation
- RSS feeds: 5 Essentials, 10 Standard, 15 Premium, 20 Ultimate; Feedly integration; RSS-driven X posts
- Time zones
- Region-specific queues for different time zones (Queue Schedules page)
- Also listed
- Mixed media carousels (Mar 2026); Platform-specific customization in one scroll in new Create Post; Publish events and offers to Google Business Profile (Sept 2026); Instagram location tagging and tagging up to 9 public profiles; 3:4 vertical image option in the image editor for Instagram (2025-09); Mobile approvals and comments on iOS and Android (2026-01); Pending approval email reminders; Custom CTA buttons for Facebook and Google Business Profile posts; WordPress plugin shares posts to 11 networks; Shopify integration with AI product posts
Sources: socialpilot.co, socialpilot.co, socialpilot.co, socialpilot.co
Teams, approvals and clients
- Seats
- Team members: Essentials 1, Standard 3, Premium 6, Ultimate unlimited; client seats none on Essentials and Standard, unlimited on Premium up
- Roles
- Admin, Manager and Content Scheduler roles (Pinterest page)
- Approvals
- Content and manager approval workflows from Standard; client approval workflows from Premium; pending approval email reminders; mobile approvals (2026-01)
- Client access
- Client management and client approval without client logins on Premium and up; shareable client links
- White label
- Branded tool and reports; advanced white label on Ultimate; self-serve white label with logo, colors, favicon, custom domain and sender email (2025-06)
Sources: socialpilot.co, socialpilot.co, socialpilot.co, socialpilot.co
Content creation and AI
- AI features
- AI Pilot content generation: Captions, hashtags, tweets, threads, titles and descriptions per platform; Essentials 500 credits; AI Assistant in composer: Included from Essentials; AI replies in Social Inbox: Refine comment and message replies before sending; AI auto-reply to DMs and comments: Auto DM on comment is Instagram only; AI review replies: Assisted replies in the reviews product; AI product posts for Shopify: Captions and hashtags per product; MCP server drafts: AI-generated content saved as drafts for approval
- AI credits
- AI credits per month: Essentials 500, Standard 1,000, Premium 5,000, Ultimate and Enterprise unlimited
- Design tools
- Canva; Built-in image editor (Filerobot, 2025-09) with 3:4 crop; Logo addition; GIPHY; Unsplash
- Media library
- Content Library for posts, media and hashtags; Google Drive, Dropbox, Box imports
- Templates
- Queue templates and report templates; feedback form templates in reviews
- Links and UTM
- UTM parameters, URL shortener, Bitly and Rebrandly, Sniply CTA on links (Essentials and up)
- Video tools
- Custom YouTube thumbnails; TikTok cover and description editing
Sources: socialpilot.co, socialpilot.co, socialpilot.co, socialpilot.co
Analytics and reporting
- Metrics
- Reach, impressions, engagement (LinkedIn); Followers and growth (TikTok, Facebook, Instagram); Likes, comments, shares, engagement rate; Post type distribution (competitor reports); Hashtag performance (TikTok); Paid post metrics (2025-11); Tags in analytics (2026-01)
- Competitor tracking
- Competitor reports for Facebook (page likes) and Instagram (followers, likes, comments) on Premium and up
- Report exports
- PDF; Automated PDF reports by email; Tabular export (2025-10); Live dashboard link; Report templates and duplication
- Data history
- Look-back up to 24 months for X, YouTube, TikTok and Instagram; 18 months Google Business Profile; 12 months LinkedIn; reporting window fixed at three months
- White label reports
- Branded and white-label reports on Premium and up; up to 10 accounts combined per Advanced Report
Sources: socialpilot.co, socialpilot.co, socialpilot.co, socialpilot.co
Inbox and engagement
- Inbox
- Social Inbox from Standard: multiple inboxes by brand or client, tags, stars, filters, AI-refined replies, mobile and dashboard views
- Reviews
- Reviews product: AI-assisted replies, review requests incl. WhatsApp and up to 5,000 customers at once, widget, listings management
- Automation
- Auto-reply to DMs and comments; auto DM on comment (Instagram only); multilingual reply automation (2025-05)
Sources: socialpilot.co, socialpilot.co, socialpilot.co, socialpilot.co
Integrations, API and apps
- Integrations
- Slack; Unsplash; Google Drive; Giphy; Dropbox; Zapier; Sniply; Rebrandly; Bitly; Feedly; Canva; Box; WordPress; Zillow; ChatGPT; Shopify; MCP server for Claude, ChatGPT, Cursor
- Zapier
- Yes
- MCP server
- Yes
- API authentication
- MCP server connects with SocialPilot credentials or an API key
- API plans
- Pricing page lists API access under Enterprise
- iOS app
- iOS app by SocialPilot Technologies Inc, v18.0.0, iOS 15.5 or later
- Android app
- Android app on Google Play
- Browser extension
- Browser extension included from Essentials
Sources: socialpilot.co, socialpilot.co, socialpilot.co, apps.apple.com
Pricing details
- Billing model
- Tiered by social accounts, team members, client seats and AI credits: Essentials, Standard, Premium, Ultimate, Enterprise
- Annual discount
- About 15% vs monthly; Essentials $25.50 yearly vs $30 monthly, Standard $42.50 vs $50, Premium $85 vs $100, Ultimate $170 vs $200 (per month, USD)
- Trial
- Free trial on eligible plans; network pages say it starts immediately with no credit card (Advanced Reports page: 14-day trial)
- Free plan
- None listed
- Add-ons
- US: $4 per extra social account per month; US: $5 per extra user per month
- Overage
- Pricing page states no post limit; account counts: Essentials 7, Standard 15, Premium 25, Ultimate 50
- Refunds
- Not mentioned
- Cancellation
- Allowed; governed by billing policy; upgrades and downgrades any time
- Currencies
- USD; EUR; GBP; AUD; INR
Sources: socialpilot.co, socialpilot.co
Security and compliance
- GDPR
- Privacy policy names SocialPilot as data controller for GDPR; a Data Processing Addendum and subprocessor list are published
- SOC 2
- SOC 2 Type 2 certified over an 11-month audit window (newsroom 2024-05); audit report on request
- Single sign-on
- SSO introduced; Enterprise only, custom, per pricing page
- Two-factor login
- 2FA on all plans via authenticator apps (Google, Microsoft, Authy, Duo); enforced 2FA on Ultimate and Enterprise
- Data location
- Amazon AWS N. Virginia, USA for cloud hosting; MongoDB cloud database; other subprocessors USA, India and Romania
Sources: socialpilot.co, socialpilot.co, socialpilot.co, socialpilot.co
Support and onboarding
- Support channels
- Phone; Email; Chat; App; Support booking via Calendly; Dedicated account manager on Ultimate
- Hours
- 24x5 on Essentials to Ultimate; 24x7 on Enterprise (pricing page)
- Languages
- Site in English, German, French, Spanish, Italian, Portuguese
- Help centre
- https://help.socialpilot.co
- Onboarding
- Dedicated onboarding on Enterprise; migration assistance on Ultimate; concierge onboarding and migration on white label
Sources: socialpilot.co, socialpilot.co
About the company
- Ownership
- Part of group.one (announced 2025-07-16), which the release says is backed by private equity firm Cinven
Sources: socialpilot.co, socialpilot.co
What review sites show
Scores and counts as the review site displays them on the date shown. They are other people's ratings, not ours.
| Site | Score | Reviews | Checked |
|---|---|---|---|
| Trustpilot | 4.1 | 58 | 2026-10-26 |
| App store | 3 | 17 | 2026-10 |
Recent product changes
2026-09-25
Copy any Platform, Location or Custom Report to a new report
2026-09-17
Create, schedule and publish promotional posts to Google Business Profiles
2026-07-27
Send review requests through WhatsApp
2026-05-01
Send review requests to up to 5,000 customers at once
2026-04-15
Monitor and respond to reviews from phone
2026-04-09
AI assistants can schedule, draft and monitor posts
2026-03-20
Edit up to 30 scheduled posts together with find and replace (sitemap lastmod date)
2026-01-12
Save posting schedules and apply them to several client accounts (sitemap lastmod date)
Limits the vendor documents
- Pricing page states no post limit; India plan limits differ from global (Standard 10 accounts, 1 member)(socialpilot.co)
- Instagram first comment works only for direct-publish posts, not reminder posts(socialpilot.co)
- Auto DM on comment is Instagram only; other networks not named for automation(socialpilot.co)
- Competitor reports cover only Facebook and Instagram(socialpilot.co)
- Bulk scheduling, CSV upload and client management are not on Essentials or Standard(socialpilot.co)
- Enforced 2FA is limited to Ultimate and Enterprise; SSO and API are Enterprise only(socialpilot.co)
Pages read for this profile (43)
- https://www.socialpilot.co
- https://www.socialpilot.co/socialpilot-pricing.md
- https://www.socialpilot.co/features
- https://www.socialpilot.co/about-us
- https://www.socialpilot.co/product-update
- https://www.socialpilot.co/product-update/mcp-server
- https://www.socialpilot.co/product-update/new-create-post
- https://www.trustpilot.com/review/socialpilot.co
- https://www.socialpilot.co/youtube-scheduler
- https://www.socialpilot.co/newsroom/socialpilot-joins-group-one
- https://www.socialpilot.co/social-media-scheduling/facebook
- https://www.socialpilot.co/product-update/ai-suggested-time-for-publishing
- https://www.socialpilot.co/product-update/queue-schedules
- https://www.socialpilot.co/product-update/bulk-import
- https://www.socialpilot.co/product-update/bulk-edit
- https://www.socialpilot.co/product-update/instagram-first-comment
- https://www.socialpilot.co/product-update/instagram-vertical-post-size
- https://www.socialpilot.co/product-update/wordpress-plugin
- https://www.socialpilot.co/product-update/shopify-integration-socialpilot
- https://www.socialpilot.co/social-media-scheduling/instagram
- https://www.socialpilot.co/twitter-x-scheduler
- https://www.socialpilot.co/product-update/pending-approvals-reminder
- https://www.socialpilot.co/product-update/self-serve-white-label
- https://www.socialpilot.co/integrations
- https://www.socialpilot.co/product-update/social-inbox-automation
- https://www.socialpilot.co/product-update/historical-reports
- https://www.socialpilot.co/product-update/competitor-reports
- https://www.socialpilot.co/product-update/tiktok-analytics
- https://www.socialpilot.co/product-update/analytics-builder
- https://www.socialpilot.co/product-update/advanced-reports
- https://www.socialpilot.co/product-update/social-inbox
- https://www.socialpilot.co/product-update/listings-management
- https://apps.apple.com/us/app/socialpilot-social-media-tool/id975534251
- https://www.socialpilot.co/soc-2-type-2-certified
- https://www.socialpilot.co/trust-center
- https://www.socialpilot.co/data-subprocessors
- https://www.socialpilot.co/product-update/set-up-2fa-in-socialpilot
- https://www.socialpilot.co/pinterest-scheduler
- https://www.socialpilot.co/threads-scheduler
- https://www.socialpilot.co/bluesky-scheduler
- https://www.socialpilot.co/social-media-scheduling/google-business-profile
- https://www.socialpilot.co/social-media-scheduling/tiktok
- https://www.socialpilot.co/social-media-scheduling/linkedin
Pick SocialPilot if
Pick SocialPilot if you manage client accounts or several locations and want approvals, an inbox and branded reports in one subscription. It fits an agency that will land on Premium or above. Skip it if you want a free plan, if you are a solo creator who needs analytics on a budget, or if you need a public API below Enterprise.
Questions people ask
Does SocialPilot have a free plan?
No. It offers a free trial, described as 14 days with no card on one page. Paid plans start at Essentials.
How much does SocialPilot cost to start?
Essentials is $30 a month, or $25.50 a month billed annually, with 7 social accounts and 1 user. Extra accounts are $4 a month and extra users $5 on the US listing.
Which plan has bulk scheduling and client approvals?
CSV bulk upload and client approval workflows start at Premium, $100 a month or $85 billed annually. Manager approvals start at Standard.
Does SocialPilot have an API?
The pricing page lists API access only under Enterprise. The vendor also offers an MCP server that connects with SocialPilot credentials or an API key.
Alternatives
Tools for a similar audience that share the most networks with SocialPilot.
How we checked
Extra accounts are $4 per month and extra users $5 per month. API access is listed only on the contact-sales Enterprise plan. The vendor also publishes a machine-readable pricing file (last updated July 2026) that matches the pricing page.