Deprecation Instagram Severity: medium
Instagram audience and carousel album insights metrics deprecated
What changed
On September 12, 2023 Meta deprecated the AUDIENCE_GENDER_AGE, AUDIENCE_LOCALE, AUDIENCE_COUNTRY and AUDIENCE_CITY user metrics, and media metrics including the CAROUSEL_ALBUM_* family, TAPS_FORWARD, TAPS_BACK, EXITS and ENGAGEMENT. The changelog entry does not state a separate effective date.
What it means
Older audience and carousel metrics stop being available.
Who is affected
Tools that report Instagram audience breakdowns and carousel performance.
What to do
Replace the deprecated metrics with total_interactions or engagement where the changelog names them as alternatives.
Primary sources
Checked against the source 26 Oct 2026
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