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Breaking Instagram Severity: medium

Instagram profile action metrics removed from user insights

Announced2 Oct 2024
Effective8 Jan 2025
Time left2025-01-08

What changed

Meta announced on October 2, 2024 the removal of video_views from media insights and six user insights time series metrics. They were removed for v21.0 and later at once, and for all versions on January 8, 2025.

What it means

Profile views, website clicks and similar user insight metrics return errors, and video_views is gone from media insights.

Who is affected

Reporting tools that show Instagram profile visit and click statistics.

What to do by 8 Jan 2025

Remove calls to these metrics: email_contacts, get_direction_clicks, profile_views, text_message_clicks, website_clicks, phone_call_clicks and video_views. Use the current insights metrics documented for your API version.

Primary sources

Checked against the source 26 Oct 2026

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