Iconosquare review 2026: pricing, free plan, pros and cons

Updated 11 Nov 2026 · prices checked 9 Nov 2026 · source

Iconosquare is an analytics-first scheduler for brands and agencies that report on several profiles and want custom dashboards, scheduled PDF or XLS reports and competitor tracking next to the calendar. The free plan (2 profiles, 1 user, 10 posts per month per profile, 31 days of data) is a real way to try the scheduler. The paid plans step up in features rather than seats: X publishing, the inbox and reports start at Launch, while approvals, first comments, competitor tracking and any second user start at Scale, which includes 3 users. YouTube means Shorts only, and there is no Google Business Profile or Bluesky. Iconosquare does not publish a developer API; its MCP connector, in beta, reads analytics and creates drafts. The pricing page lists USD prices from $10, $39, $79 and $139 without saying whether those are monthly or yearly figures, and live prices load by location, so this review gives no USD scenario prices. Check the price shown at checkout for your country.

Best for

Brands, multi-location businesses and agencies that need detailed analytics and scheduled client reports for 3 to 20 profiles, with scheduling and approvals in the same tool.

Not for

Teams of 2 on a small budget (a second user means Scale), anyone who needs long-form YouTube, Google Business Profile or Bluesky publishing, developers who want a public API, and buyers who need a confirmed USD price before a trial.

What it really costs

Typical setups, priced from Iconosquare's own pricing page. Taxes not included.

Setup	Plan	Monthly billing	Annual, per month
Solo owner, 2 profiles (not X), up to 10 posts per profile a monthThe plan card shows 0 a month and the page's structured data lists the Free Plan at a USD price of 0, so the billing period does not matter here. 1 user, profile and post analytics for the last 31 days, cross-posting, media library and caption templates. No X, dashboards, report exports, inbox, listening or AI content inspiration.	Free	$0	$0
Small business, 3 profiles, 1 user, up to 30 posts a monthNot confirmed. The page's structured data lists a USD 'from' price of $10 for Starter but does not say whether it is a monthly or a yearly figure, and the live price comes from a location-based lookup. The static page shows EUR with the yearly toggle on: from 9 euros a month billed yearly for up to 3 profiles, 15 euros for up to 5. Adds AI tools, Uma and custom dashboards, with 1 year of data. No X publishing.	Starter	Not published	Not published
Brand that publishes to X, 5 profiles, 1 user, inbox and scheduled reportsNot confirmed. Structured data lists USD from $39 with no billing period; the static EUR card reads from 33 euros a month billed yearly. Launch is the first plan with X, the inbox (comments, mentions, Instagram and Facebook DMs), report scheduling and PDF or XLS profile reports. The card says 100 posts a month; the comparison table says up to 500.	Launch	Not published	Not published
Marketing team of 3, 10 profiles, posts approved before publishingNot confirmed. Structured data lists USD from $79 (the 5-profile tier) with no billing period. The static EUR card lists Scale at 69, 119, 169 and 219 euros a month billed yearly for up to 5, 10, 15 and 20 profiles. Adds 3 users, unlimited posts, approvals, first comments, collab posts, campaigns, competitor and hashtag tracking and 2 years of data.	Scale (10 profiles)	Not published	Not published
Agency with white-label reports, many profiles and usersNot confirmed. Structured data lists USD from $139 with no billing period; the static EUR card reads from 116 euros a month billed yearly, and the FAQ says Custom is priced by sales. 5 to unlimited profiles, 1 or unlimited users, unlimited groups, white-label reports, onboarding and a customer success manager.	Custom	Not published	Not published

Every Iconosquare plan and limit ›

Pros and cons

Each point says how we know it: from Iconosquare's own documentation, or from a hands-on test with its date.

Pros

The free plan covers 2 profiles and 1 user with 10 scheduled posts per profile a month, cross-posting, the media library and caption templates, with no time limit. Documented · source
The 14-day trial needs no credit card and gives access to every feature; if you don't pay, the account moves to the free plan and nothing is charged. Documented · source
Reporting goes deep for the price tier: custom dashboards from Starter, scheduled reports and PDF or XLS exports from Launch, and campaign tracking, group analytics, paid post analytics and 2 years of data on Scale. Documented · source
External approvers use a per-profile link, optionally password-protected, with no Iconosquare account or seat, and can approve, reject and leave notes on posts. Documented · source
The MCP connector is included on every paid plan and on the trial. It lets Claude, ChatGPT, Gemini and other MCP clients read your analytics and create draft posts in the calendar. Documented · source
Eight networks publish automatically, including Instagram Stories, Reels and carousels, Facebook Stories and Reels, LinkedIn PDF carousels, Pinterest Pins and Threads, with a reminder option for posts you want to finish by hand. Documented · source

Cons

USD prices can't be confirmed from the page: the structured data lists 'from' prices of $10, $39, $79 and $139 without a billing period, and the live price is set by a location lookup. Documented · source
Free, Starter and Launch have 1 user each. A second user, approvals, first comment scheduling and competitor tracking all start at Scale. Documented · source
X publishing is not on the Free or Starter plan; it starts at Launch. Documented · source
YouTube scheduling covers Shorts only. The YouTube page says long-form video scheduling isn't supported yet. Documented · source
Instagram auto-posting can't add shopping tags, branded content tags, filters, Story stickers such as links or polls, or tags of private accounts. Documented · source
TikTok auto-posts can't add text, sounds, effects or a location; for those you switch to a phone notification and finish in the TikTok app. Documented · source
The pricing page disagrees with itself on post caps: the cards say 30 posts a month on Starter and 100 on Launch, the comparison table says up to 150 and up to 500. Documented · source

Iconosquare is an analytics-first social media tool with a free plan for 2 profiles and four paid plans: Starter, Launch, Scale and Custom. Its pricing page lists USD prices from $10, $39, $79 and $139 but doesn't say whether they are monthly or yearly figures, so this review shows what the page states and gives no USD scenario price. It draws on Iconosquare's pricing page, terms, help centre and feature pages, read on 2026-11-11, not on hands-on testing.

Who Iconosquare is for

Iconosquare says it is built for agencies, multi-location brands and small and medium businesses managing 3 or more profiles. Its strongest side is reporting: dashboards, scheduled reports, campaign tracking and competitor benchmarks. Scheduling, an inbox and approvals sit alongside.

It fits a brand or agency whose weekly job ends in a performance report. It fits less well if you need several people on a small budget, because every plan below Scale has 1 user, or if you publish long YouTube videos, Google Business Profile posts or Bluesky posts, none of which it schedules.

Iconosquare pricing

Iconosquare prices plans by tier and number of profiles. A profile is one connected account, such as one Instagram account or one Facebook Page.

Plan	USD "from" figure in the page data	EUR card, billed yearly	Profiles	Users	Posts a month (card)	What it adds
Free	$0	0	2	1	10 per profile	Scheduling, basic analytics, 1 month of data
Starter	$10 (period not stated)	From 9 (3 profiles), 15 (5 profiles)	3 to 5	1	30	AI tools, Uma, custom dashboards, 1 year of data
Launch	$39 (period not stated)	From 33	5	1	100	X publishing, inbox, scheduled reports
Scale	$79 (period not stated)	69, 119, 169 or 219 for 5, 10, 15 or 20 profiles	5 to 20	3	Unlimited	Approvals, first comment, campaigns, listening, 2 years of data
Custom	$139 (period not stated)	From 116	5 to unlimited	1 or unlimited	Unlimited	White-label reports, unlimited groups, onboarding

The USD figures come from the page's structured data, which states a currency and a "from" price but no billing period. The page itself shows euros until a script asks a payment provider for the price at your location, and both the monthly and yearly prices come from that lookup. The EUR figures above are what the HTML shows before that script runs, with the yearly toggle on. Treat them as a guide, not a quote: the static "Save 36 euros a year" on Starter doesn't match the FAQ's "pay for 10 months, get 12" at 9 euros a month. Iconosquare's own comparison pages describe the entry plan as "$10 per month" in "public prices in USD, September 2026", again without saying how it is billed.

Iconosquare free plan and free trial

Every paid plan starts with a 14-day trial with no card and access to all features. The help centre says you are only charged if you pick a plan and enter payment details yourself. If you don't, the account moves to the free plan: 2 profiles (X is not allowed), 1 user, 10 scheduled posts per profile a month and analytics for the last 31 days. If you connected more than 2 profiles during the trial, Iconosquare keeps the 2 with the most followers and deactivates the rest. Extra users lose access and scheduled reports pause.

Discounts and billing

Yearly billing is 10 months for the price of 12, shown as "2 months free" or up to 17% off.
Verified nonprofits can ask sales for a custom discount quote with proof of status. Educational use is handled case by case.
No general promo code appears on Iconosquare's own pages.
Payment by Visa, Mastercard, American Express, Discover, PayPal, SEPA direct debit or bank transfer. The terms limit bank transfer to annual subscriptions over 300 euros.
Extra profiles can be bought on Scale and Custom through sales. The help centre says extra team member slots are bought from the Subscription section; no price is published.

Publishing, network by network

Iconosquare publishes to Instagram, Facebook, TikTok, LinkedIn, X, Threads, Pinterest and YouTube. X needs Launch or higher. Google Business Profile and Bluesky are not supported. Each post can be scheduled to publish automatically, saved as a draft, sent for approval, or set as a reminder that sends a push notification to the mobile app so you post by hand. An optional security setting makes you confirm each auto-post in the iOS or Android app.

Instagram. Feed posts, Reels, carousels and Stories, with user tags, location, alt text and up to 3 collaborators on collab posts (collab posts and first comments need Scale). Business accounts and, since June 16, 2023, Creator accounts can auto-post. Auto-posted images must be JPEG, up to 8 MB, between 4:5 and 1.91:1. Reels can be MP4 or MOV, 3 seconds to 15 minutes, up to 300 MB; Story videos 3 to 60 seconds, up to 100 MB. Larger files (images up to 15 MB, videos up to 150 MB) go through the reminder route. Auto-posting can't add shopping tags, branded content tags, filters, Story stickers (link, poll, location) or tags of private accounts. You can edit or delete a scheduled post only before its time. A grid preview shows the feed before you post.

Facebook. Pages. Status, image, multi-image, video, Story and Reel posts. Images and videos up to 15 MB and 150 MB, JPEG, PNG, BMP or non-animated GIF, 4:5 to 1.91:1 and at least 500 by 500 px. You can mention other Pages but not personal profiles, and add a location to status and single-image posts.

TikTok. Videos and photo carousels. Iconosquare's help article gives one video per post, 3 seconds to 10 minutes, up to 1 GB, at least 360 px, and a caption of up to 150 characters, with switches for comments, duets and stitches. Text, sounds, effects and location can't be added; turn off auto-publishing to get the video on your phone and finish it in TikTok.

LinkedIn. Company Pages: status, image, up to 20 images, video and PDF documents that show as carousels. Auto-publishing needs the super admin role on the Page. The pages read mention no personal LinkedIn profiles.

X. Posts with media, drafts, approval, previews and cross-posting to several X accounts at once, from Launch. Thread scheduling is not mentioned on the pages read.

Threads. Automatic publishing, approval and reminder posts, with cross-posting to other networks.

Pinterest. Image or video Pins with a title, a board (existing or new), a caption and a link. Videos MP4, M4V or MOV, 4 to 300 seconds, up to 200 MB; images PNG or JPEG up to 10 MB at 1920 x 1080 or 1080 x 1920.

YouTube. Shorts only, with tags, a description and Public, Unlisted or Private visibility. The YouTube page says long-form video scheduling isn't supported yet. YouTube is not available on legacy plans.

Planning, team and approvals

The calendar has drafts, drag and drop, recurring time slots, deadline reminders, social media holidays and trending dates, and a best time to post worked out from your own audience. Caption and hashtag templates, the media library with Google Drive, Dropbox and OneDrive uploads, and Adobe Express for editing are on every plan, the free one included.

Team features depend on the plan:

Free, Starter and Launch: 1 user.
Scale: 3 users, 1 group (profiles grouped by brand, region or client for shared reporting and scheduling), post approvals, labels and first comments.
Custom: 1 or unlimited users and unlimited groups.

Approvals work through a sharing link that is unique to each profile. You set a post to "Waiting for approval" and send the link yourself, by email for example. Iconosquare can't send it for you. The reviewer needs no account, enters a name (and a password if you set one), sees that profile's calendar without your drafts, and approves or rejects with notes. You get an email and an in-app notification, then finish scheduling the post yourself. Roles and permissions control what teammates can do.

Analytics and reporting

The analytics page claims more than 100 metrics across the networks, at post and page level, organic and paid. What you get grows with the plan:

Free: profile analytics and post and Story analytics, last 31 days.
Starter: custom dashboards for one or several profiles, 1 year of data.
Launch: report scheduling (daily to yearly), PDF or XLS profile and dashboard reports, tags and mentions analytics, 1 year of data.
Scale: group analytics, paid post analytics, campaign tracking and comparison, competitor and hashtag reports, industry benchmark for Instagram and Facebook, 2 years of data.
Custom: white-label reports with your logo and no Iconosquare watermark, and report design options.

Competitor limits differ between pages: the pricing table says 5 competitors per profile on Scale, while the listening page's FAQ says up to 10 competitors and 10 hashtags per profile. Hashtags with more than 50,000 posts a day can't be tracked.

The inbox starts at Launch. It gathers comments from Instagram, TikTok, Facebook and LinkedIn, Instagram mentions, and DMs from Instagram and Facebook, with saved replies, comment exports and an Instagram giveaway picker.

API, AI and integrations

Iconosquare doesn't publish a developer API on the pages read, and the pricing page has no API line. A help article from December 2024 listed "API Access" on an Excel plan that the current pricing page no longer offers.

The Iconosquare MCP connector is in beta. You paste its server address into Claude, ChatGPT (with Developer Mode on), Gemini, Copilot, Perplexity or another MCP client and log in. It reads analytics and media for your profiles and can create posts, which land as drafts in the calendar; the final scheduling step happens inside Iconosquare. It is on every paid plan and the trial, not on the free plan.

The AI tools (caption assistant, content ideas and the Uma AI analyst, which is in beta) start at Starter. Uma explains changes in your own data; Iconosquare says it doesn't yet suggest what to post. Paid plans include Uma credits, and extra credits can be bought from Launch. No credit amounts are published.

Integrations listed are Zapier (on every plan, for tools such as Slack, Discord, Monday and Google Calendar), Adobe Express, Dropbox and OneDrive.

Iconosquare limits and gotchas

USD prices are not confirmed. The page data lists $10, $39, $79 and $139 with no billing period, and the live price depends on your location.
One user until Scale. A second person, approvals and first comments all require Scale.
Post caps conflict. Cards say 30 a month on Starter and 100 on Launch, while the comparison table says up to 150 and 500 (and 20 on Free, which matches 10 per profile on 2 profiles).
No long-form YouTube, Google Business Profile or Bluesky.
Refunds are narrow. The terms (applicable from 30/09/2022) give no right of withdrawal. A full refund is possible only if you write within 7 days (monthly) or 30 days (annual) of the subscription or renewal date. Plans renew automatically.
Downgrades take effect at the end of the current period, with no credit; upgrades are prorated.
Deleting an account is final: the terms say the account and its data are deleted and can't be recovered.
Trial wording differs. The pricing FAQ and free plan article say the account moves to the free plan; the terms and an older help article say access to the services closes.
Some help centre articles still describe the 2024 Launch, Scale, Excel and Agency plans, so check plan details against the pricing page.

Alternatives worth a look

Metricool: analytics and reporting with scheduling, a free plan for 1 brand, and Starter from $20 a month billed yearly for 5 brands, with Bluesky and Google Business Profile.
Sprout Social: deeper analytics and a customer-care inbox for larger teams, priced per user from $79 a month billed yearly.
Agorapulse: publishing, inbox and reporting in one tool, per user from $79 a month billed yearly.
Vista Social: publishing, inbox, reviews and listening, 15 profiles and 2 users from $79.17 a month billed yearly.
Sked Social: client approvals without a login and 6 users on Accelerate, $166 a month billed yearly.
Later: Instagram and TikTok visual planning with link in bio, 8 profiles and 1 user from $18.75 a month billed yearly.
PlanPost: unlimited accounts and posts on Pro at $39 a month ($33.25 billed yearly), with an API and MCP server and a free plan for 2 accounts; 7 networks without Pinterest, and no analytics on the free plan.

What users report elsewhere

Recurring themes on public review sites and forums, summarised and linked. These are other people's experiences, not our tests, and we don't turn them into a score.

Capterra: Most reviews on the first page date from September and October 2025, with a few from 2021 and 2022. Reviewers praise the analytics, customisable dashboards, scheduled email reports, the listening section, the feed preview and helpful support. Repeated complaints are social accounts that disconnect and need reconnecting, a learning curve for advanced reports, a slow dashboard at times, pricing that feels high for small teams, missing features even on Scale, no inbox for X, no personal LinkedIn profiles, limits on Stories with stickers, and a mobile app that only offers media at reminder time. Read 11 Nov 2026 · open
GetApp: GetApp's summary of its verified reviews (page updated November 2026) says users value the intuitive interface, customisable dashboards, detailed reporting and time saved by scheduling, mostly on Instagram and Facebook. It lists concerns about pricing, occasional connection issues, limited support for X and LinkedIn, a steep learning curve for advanced features and support that is responsive but sometimes inconsistent. Read 11 Nov 2026 · open

Questions people ask

How much does Iconosquare cost?

There is a free plan and four paid plans: Starter, Launch, Scale and Custom. The pricing page's structured data lists USD prices from $10, $39, $79 and $139, but it doesn't say whether those are monthly or yearly figures, and the live price is set for your location when the page loads. The static page shows euros with yearly billing: from 9, 33, 69 and 116 euros a month. Yearly billing is 10 months for 12 (up to 17% off). Check the price shown for your country before you pay.

Does Iconosquare have a free plan?

Yes. After the 14-day trial an unpaid account moves to the free plan: 2 social profiles (not X), 1 user, 10 scheduled posts per profile a month, profile and post analytics for the last 31 days, cross-posting and the media library. Dashboards, report exports, the inbox, listening and AI content inspiration are not included. If you had more profiles, Iconosquare keeps the 2 with the most followers and deactivates the rest.

Is the Iconosquare free trial free, and does it need a card?

Yes. The trial lasts 14 days, includes every feature and needs no credit card. Iconosquare's help centre says you are only charged if you choose a plan and enter payment details yourself. The pricing FAQ says the account then moves to the free plan; the 2022 terms and an older help article say access to the services closes, so expect at least the free plan's limits.

Can I get a refund from Iconosquare?

Only within a short window. The terms of subscription say there is no right of withdrawal, but Iconosquare may give a full refund if you ask in writing (help@iconosquare.com) within 7 days of a monthly subscription or renewal, or 30 days of an annual one. Later requests are processed as cancellations without a refund. You can cancel any time in account settings; monthly plans end at the billing cycle and annual plans run to the end of the paid year.