Missinglettr
Checked 25 Oct 2026 · source · 6 networks · API not stated · AI yes
Bloggers who want each new article turned into a drip campaign of social posts automatically.
Skip it if you need TikTok, YouTube, Pinterest or Threads, because Missinglettr's pricing page lists only X, Facebook, Instagram, LinkedIn, Google Business and Bluesky.
Overview
Missinglettr starts from content, not a blank calendar. You connect an RSS feed, WordPress, Medium, Blogger, Squarespace or a YouTube channel, and it drafts a drip campaign for each article. The default is 9 posts spread over a year, kept at least 3 days apart, and nothing publishes until you approve the campaign. A Curate feature suggests third-party content to share. The vendor claims 30,000+ users, and the company changed hands after an investment round, with the founder staying on the board.
The plans are small and counted in social profiles, where each destination is one. Solo has 1 workspace, 3 profiles and 100 AI post, article and image generations. Pro has 3 workspaces, 10 profiles and 500 of each. Agency has unlimited workspaces and users, 25 profiles and 10,000 scheduled posts. Each blog or site is a workspace, which is why workspace counts bite earlier than profile counts for anyone running several sites.
The scope is narrower than the price suggests. The help center documents campaign posts and little else: nothing on reels, stories, threads or video scheduling. Instagram needs a Business account linked to a Facebook Page, and Creator accounts are not supported. Mastodon appears in the help center, which is outside the directory network list, works only on mastodon.social without help from support, and needs your review rather than posting automatically. Posts over a platform's character limit cannot be scheduled, and Latin script is the officially supported script.
The vendor's own pages disagree in a few places. The help center mentions Pro, Business or Team plans while the pricing page names Solo, Pro and Agency. The Agency tier shows 10 AI post generations, which looks like a display quirk. Facebook is Pages and Groups on one page and Pages and profiles on another. I found no changelog, API, Zapier, inbox or mobile app, and the blog posts are undated. Security pages mention TLS, hashed passwords and backups, with no word on 2FA or SSO, and data sits on Google Cloud in Canada, the United States or elsewhere.
What it does well
- It fits the back-catalog problem: point it at a feed and it can turn old articles into a year of scheduled posts without you writing each one.
- Click tracking is built in through the lttr.ai shortener with per-post tracking and editable UTM source and medium, and clicks break down by day, hour, country, browser and operating system.
- Agency adds white label with custom domain, sender email and PDF click reports, plus view-only client dashboards.
- Schedule templates range from a 12-month evergreen default to a 2-week blast, with per-account time slots.
- Plan changes mid-cycle are pro-rated, and you can cancel any time.
What to watch out for
- TikTok, YouTube, Pinterest and Threads are missing from the pricing page network list.
- Analytics are click-focused. The vendor mentions engagement and growth by channel, but I read no engagement, inbox, listening or review features in the help center.
- Only lttr.ai links are fully tracked, so using bit.ly or another shortener sends you to that tool's own analytics.
- Agency clients cannot review or reschedule posts by default, and there is no multi-step approval workflow.
- Support is email and a help widget rather than live chat, normally on London business hours.
Plans and prices
| Plan | Billed monthly | Billed annually, per month | Unit | What you get |
|---|---|---|---|---|
| Solo | $15 | $12 | per month | 1 workspace, 3 social profiles, 100 AI post, article and image generations |
| Pro | $39 | $32 | per month | 3 workspaces, 10 social profiles, 500 AI generations each |
| Agency | $147 | $117 | per month | Unlimited workspaces and users, 25 social profiles, 10,000 scheduled posts |
| Enterprise | Not published | Not published | per month | Not published, book a demo |
The monthly prices are $15 for Solo, $39 for Pro and $147 for Agency, and annual billing shows $12, $32 and $117 a month, charged as $150, $390 and $1,415 a year with the first two months free. Enterprise is not published. The Agency tier is also described as an add-on from $147 a month, which reads oddly, so I would check how it is billed. Costs rise in steps, not per head. Solo is capped at 3 profiles, and since each destination counts as one profile, three networks for one blog already fills it. AI generations are capped at 100 on Solo and 500 on Pro. Overage terms are not stated. Pro's 10 profiles and 3 workspaces are the next limit to watch.
Networks listed by Missinglettr
- Supports Facebook
- Supports Instagram
- Supports X
- Supports LinkedIn
- Does not support TikTok
- Does not support YouTube
- Does not support Threads
- Supports Bluesky
- Does not support Pinterest
- Supports Google Business
- Does not support Mastodon
What Missinglettr does on each network
Only what the vendor's own pages state. A blank cell means the pages do not say.
| Network | Post types | Publishing | First comment | Analytics | Inbox |
|---|---|---|---|---|---|
| X | campaign post with text, image and link | Auto-publish | |||
| campaign post with text, image and link | Auto-publish | ||||
| campaign post with image | Auto-publish | ||||
| campaign post with text, image and link | Auto-publish | ||||
| Google Business | campaign post | Auto-publish | |||
| Bluesky | campaign post | ||||
| Mastodon | campaign post with GIF, video or image |
- X
- Needs: Listed as Twitter; reconnect via revoking app permission on X if posts do not send
- Limits: 280 chars
- help.missinglettr.com
- Needs: Pages, Groups and profiles/timeline; all permissions must be accepted
- Limits: 1,000 chars (help center); plain text posts may publish with a link
- help.missinglettr.com
- Needs: Business account only, linked to a Facebook Business Page; Creator not supported
- Limits: 1,000 chars
- help.missinglettr.com
- Needs: Personal feed by default; company pages only where you are owner or administrator
- Limits: 3,000 chars
- help.missinglettr.com
- Bluesky
- Needs: Connect with Bluesky handle and an app password
- Limits: Images may look blurry (help article exists); character limit not stated
- help.missinglettr.com
- Mastodon
- Needs: Launched on mastodon.social only; other servers need support to register an app; posts need your review, not published automatically
- Limits: 500 chars per toot
- missinglettr.com
Publishing and scheduling
- Calendar views
- Unified calendar of drip, Curate and one-off posts with notes; Schedule view
- Queue
- Schedule templates (12-month evergreen default, 6-month evergreen, 2-month blast, 2-week blast, 2-week lite) and per-account time slots; max 50 posts per profile and 730 days; custom templates need a paid plan
- Recurring and evergreen posts
- Drip campaigns default to 9 posts spread over a year; Automatic Repost re-shares best performers (vendor states)
- Best time suggestions
- Analytics shows clicks by day and hour; vendor states Automatic Repost picks best times
- Drafts and notes
- Nothing publishes until you approve a campaign; notes on upcoming posts in calendar; campaigns can be paused and regenerated
- Hashtag tools
- AI suggests 2 to 3 hashtags per post; hashtags can be turned off per profile
- RSS and curation
- RSS feed is the easiest content source; also Medium, YouTube channel, WordPress, Blogger, Squarespace; Curate suggests articles, videos, GIFs and Curate Auto-Schedule with delay and maximum suggestions
- Time zones
- One time zone set per workspace under Settings, Dates and times; allowed days, blacklisted days and up to 33 slots per profile (24 recommended)
- Also listed
- Drip Campaigns detect content in different formats and add it to a library; Custom URL shortener lttr.ai with per-post tracking and UTM parameters; Stock image library with static images, GIFs and animations; Quote bubbles with custom fonts and branding; Manual campaigns from any link, auto or empty; Default schedule keeps posts from one campaign at least 3 days apart
Sources: missinglettr.com, missinglettr.com, missinglettr.com, missinglettr.com
Teams, approvals and clients
- Seats
- Solo: 1 extra user; Pro: user limit not listed; Agency add-on: unlimited users
- Roles
- No named roles; per-member access to sites and permission to create or delete sites
- Approvals
- Campaigns need your approval before anything publishes; no multi-step approval workflow described
- Client access
- Agency add-on: invite clients with view-only access to their site dashboard and calendar; clients cannot review or reschedule posts by default
- White label
- Agency add-on: logo, colors, favicon, agency name, subdomain on missinglettr.com, custom domain via CNAME, custom sender email, PDF click reports
- Workspaces and brands
- Solo 1, Pro 3, Agency unlimited; each blog or site is a workspace
Sources: missinglettr.com, help.missinglettr.com, help.missinglettr.com
Content creation and AI
- AI features
- Full AI campaign generation: From a URL or topic: copy, quotes, hashtags, sequencing and media; Campaign goals: We pick, Stay consistently visible, Build my reputation, Get more customers, No Goal; AI-generated quotes: Optional; otherwise quotes extracted verbatim from your article; AI hashtag suggestions: 2 to 3 per post in full AI mode; AI articles and images: Counts per plan on pricing page
- AI credits
- Per plan: Solo 100 posts, 100 articles, 100 images; Pro 500 each; Agency page shows 10 AI post generations
- Design tools
- Stock image library; Quote bubbles with custom fonts and branding; Branding setup; Image guidelines: 1024x512 recommended, 1400x700 quote backgrounds
- Media library
- Gallery with folders and upload; media assets download per campaign
- Templates
- Content templates and schedule templates; custom drip campaign post templates
- Links and UTM
- lttr.ai shortener with no link cap and per-post tracking; also bit.ly, PixelMe, Replug, Epictions; UTM source and medium editable, campaign from post title
Sources: missinglettr.com, help.missinglettr.com, help.missinglettr.com, help.missinglettr.com
Analytics and reporting
- Metrics
- Clicks by campaign, post and social profile; Clicks by day and hour; Clicks by country, browser and operating system; Top drip campaigns; Engagement and growth by channel (vendor)
- Report exports
- Agency add-on: downloadable PDF click stats for any period and sites
- White label reports
- Agency add-on reports under agency branding
Sources: help.missinglettr.com, help.missinglettr.com, missinglettr.com, help.missinglettr.com
Integrations, API and apps
- Integrations
- Epictions; PixelMe; Replug; bit.ly; RSS feeds; YouTube channels; WordPress; Blogger; Squarespace; Medium; lttr.ai shortener
Sources: help.missinglettr.com, help.missinglettr.com, help.missinglettr.com, help.missinglettr.com
Pricing details
- Billing model
- Tiers by social profiles and workspaces; each destination counts as one profile: Solo, Pro, Agency
- Annual discount
- Yearly billing includes first 2 months free: Solo $150/yr (shown $12/mo) vs $15/mo, Pro $390/yr ($32/mo) vs $39/mo, Agency $1,415/yr ($117/mo) vs $147/mo
- Trial
- Free trial on every plan, no credit card; switch plans during trial
- Add-ons
- Agency add-on from $147/month: unlimited workspaces and users, 25 profiles plus discounted extra profiles, 10,000 scheduled posts, unlimited Curate posts, custom domain, dashboard, reports; Plan limits: Solo 3 profiles and 1 workspace, Pro 10 profiles and 3 workspaces, Agency 25 profiles
- Refunds
- Mid-cycle plan changes trigger pro-rata charge or refund; no general refund policy stated
- Cancellation
- Cancel any time
- Currencies
- $ (currency not named)
Sources: missinglettr.com, help.missinglettr.com
Security and compliance
- GDPR
- Vendor states it took the necessary steps to comply with GDPR; GDPR page, retention policy and data request form exist
- Two-factor login
- Security page: TLS in transit, hashed and salted passwords, regular backups, least-privilege access; 2FA and SSO not mentioned
- Data location
- Google Cloud Platform; data may be stored in Canada, the United States or other jurisdictions
Sources: missinglettr.com, help.missinglettr.com
Support and onboarding
- Support channels
- Email help@missinglettr.com; Help widget (not live chat); Enterprise: enterprise@missinglettr.com; Free 7-day email course, podcast and video presentations
- Hours
- Normally London business hours (GMT+1)
- Languages
- English; Latin-character content supported, other encodings may be a problem
- Help centre
- https://help.missinglettr.com
- Training
- Free 7-day email course on driving social traffic; podcast; video presentations in help center
- Onboarding
- Six-step getting started guide in help center
Sources: help.missinglettr.com, help.missinglettr.com, help.missinglettr.com, missinglettr.com
About the company
- Company
- 1357356 B.C. LTD (site footer); blog post spells it 1357365 BC LTD
- Headquarters
- Victoria, BC, Canada (per investment update post)
- Ownership
- New owner-operators Ajay Sridharan and Mark Henderson after an investment round; founder Benjamin Dell stays on the board as part owner; now a Canadian corporation
Sources: missinglettr.com, missinglettr.com
Limits the vendor documents
- Instagram works only with Business accounts linked to a Facebook Business Page; Creator accounts are not supported(help.missinglettr.com)
- Posts over a platform's character limit cannot be scheduled(help.missinglettr.com)
- Schedule templates: max 50 posts per profile and 730 days; custom templates need a paid plan(help.missinglettr.com)
- Mastodon launched for mastodon.social only; self-hosted servers need support to register an app(help.missinglettr.com)
- Only lttr.ai links are fully tracked; other shorteners have their own analytics(help.missinglettr.com)
- Agency clients cannot review or reschedule posts by default; Latin characters are the officially supported script(help.missinglettr.com)
Pages read for this profile (37)
- https://missinglettr.com/
- https://missinglettr.com/pricing/
- https://help.missinglettr.com
- https://missinglettr.com/blog/
- https://missinglettr.com/blog/missinglettr-investment-update/
- https://missinglettr.com/blog/affiliate-program-transition-faq/
- https://help.missinglettr.com/getting-started/what-is-a-missinglettr-campaign
- https://missinglettr.com/features/drip-campaigns/
- https://missinglettr.com/features/curate/
- https://missinglettr.com/features/calendar/
- https://missinglettr.com/features/more/
- https://help.missinglettr.com/getting-started/schedule-templates
- https://help.missinglettr.com/getting-started/how-to-set-up-the-schedule-for-my-campaigns
- https://help.missinglettr.com/article/egj5ppko12-scheduler
- https://help.missinglettr.com/curate/curate-auto-schedule
- https://help.missinglettr.com/campaigns/manual-campaigns
- https://help.missinglettr.com/faq/which-blogging-platforms-does-missinglettr-work-with
- https://help.missinglettr.com/getting-started/ai-features-in-missing-lettr
- https://help.missinglettr.com/social-media-general/posts-character-limits
- https://help.missinglettr.com/social-media-general/which-social-media-accounts-can-i-connect
- https://help.missinglettr.com/article/sp2i4oicx6-agency-add-on
- https://help.missinglettr.com/sites/can-i-change-permissions-for-my-team-members
- https://help.missinglettr.com/campaigns/image-guidelines-for-campaigns
- https://help.missinglettr.com/article/nr6uocbmu4-the-missing-shortener
- https://help.missinglettr.com/campaigns/utm-parameters-support
- https://help.missinglettr.com/campaigns/url-shorteners
- https://help.missinglettr.com/article/qb5u1c3y6w-analytics-beta
- https://help.missinglettr.com/analytics/how-are-my-clicks-recorded
- https://missinglettr.com/features/analytics/
- https://help.missinglettr.com/integrations
- https://help.missinglettr.com/tech/how-to-add-your-youtube-channel
- https://help.missinglettr.com/payments/i-want-to-change-my-plan
- https://missinglettr.com/legal/security/
- https://help.missinglettr.com/faq/is-missinglettr-gdpr-compliant
- https://help.missinglettr.com/faq/how-long-will-i-wait-for-a-response-from-customer-support
- https://help.missinglettr.com/faq/does-missinglettr-work-with-languages-other-than-english
- https://help.missinglettr.com/
Pick Missinglettr if
Pick Missinglettr if you publish articles regularly, run one or a few sites, and want a steady stream of posts built from them with click tracking. It also suits an agency with many small blog clients that wants white-label reports. Skip it if you need TikTok, YouTube, Pinterest or Threads, if you need Instagram Creator accounts, or if you want a unified inbox or analytics beyond clicks.
Questions people ask
Does Missinglettr have a free plan?
No. It offers a free trial on every plan with no credit card. The trial length is not stated on the pricing page.
How much does Missinglettr cost to start?
Solo is $15 a month, or $12 a month billed annually as $150 a year. It includes 1 workspace, 3 social profiles and 100 AI generations of each type.
Which networks does Missinglettr support?
X, Facebook, Instagram, LinkedIn, Google Business and Bluesky. TikTok, YouTube, Pinterest and Threads are not listed. Mastodon is in the help center but sits outside this directory's list.
Does Missinglettr have an API?
No API is mentioned on the pricing page, and I found none in the help center. Zapier is not mentioned either.
Alternatives
Tools for a similar audience that share the most networks with Missinglettr.
How we checked
Annual figures are the page's displayed per-month prices (billed $150, $390 and $1,415 per year). Bluesky appears in the connection dialog rather than in the main network list. No API is mentioned on the pricing page.