mLabs
Checked 26 Oct 2026 · source · 8 networks · API not stated · AI yes
Brazilian agencies and social managers who want a Portuguese-language scheduler priced per brand.
You want USD pricing or documentation in English; mLabs prices in Brazilian reais and is built for the Brazilian market.
Overview
mLabs is a scheduler built for the Brazilian market, in Portuguese, and priced per brand. Its home page lists Instagram, Facebook, LinkedIn, TikTok, YouTube, X, Pinterest and Google Business, and it has an AI assistant. A link to an MCP server exists, but no public API is stated. The home page was the main source read.
The one price I have is R$ 29,90 per brand per month on the annual plan, which is paid upfront via Pix. That is in Brazilian reais and I have not converted it. The monthly-billing price and any plan tiers were not read, because the /planos/ page did not fetch successfully. So what I can say about the structure is limited to this: the unit is the brand, not the seat or the social profile.
A free trial needs no credit card, and during it brands, users and reports are unlimited. That is an unusual detail, and I'd use it to test with your real client count. Per-brand pricing suits agencies whose cost then follows their client list, but I can't say what the limits are on each brand, such as profiles per brand or users. Those details need the live plans page.
What it does well
- Pricing is per brand, which maps to an agency client list.
- The trial has unlimited brands, users and reports.
- It lists eight of our networks.
- An AI assistant is listed.
What to watch out for
- The only price is in reais and not converted.
- Monthly-billing price and tiers were not read.
- It is built for the Brazilian market.
- No public API is stated, and there is no free plan.
Plans and prices
| Plan | Billed monthly | Billed annually, per month | Unit | What you get |
|---|---|---|---|---|
| Annual plan | Not published | Not published | per brand per month (R$ 29,90, annual paid upfront via Pix) | Price in BRL, not converted |
The unit is the brand. The one figure available is R$ 29,90 per brand per month on the annual plan, paid upfront via Pix, shown in reais, so I give no USD number. The monthly price and plan tiers were not read. In practice the bill grows with each brand you manage, and I can't tell whether profiles per brand or users are capped. The trial lifts all those limits, so it is the best way to check.
Networks listed by mLabs
- Supports Facebook
- Supports Instagram
- Supports X
- Supports LinkedIn
- Supports TikTok
- Supports YouTube
- Does not support Threads
- Does not support Bluesky
- Supports Pinterest
- Supports Google Business
- Does not support Mastodon
What mLabs does on each network
Only what the vendor's own pages state. A blank cell means the pages do not say.
| Network | Post types | Publishing | First comment | Analytics | Inbox |
|---|---|---|---|---|---|
| all formats accepted by Instagram (vendor states) | Yes | ||||
| all formats (vendor states) | |||||
| all formats (vendor states) | |||||
| TikTok | all formats (vendor states) | ||||
| YouTube | all formats (vendor states) | ||||
| X |
- X
- Limits: 10 free posts per account per month; then prepaid credit packs, 1 credit per post, shareable across X profiles on the same account
- mlabs.com.br
Publishing and scheduling
- Calendar views
- Content calendar
- Bulk upload
- Bulk scheduling mentioned in a customer testimonial
- Best time suggestions
- Shows best days and times to post on each network (vendor states); AI best posting times marked exclusive
- Drafts and notes
- Workflow with history of deliveries and post revisions
- Hashtag tools
- AI hashtag generation
- Also listed
- Free tools: marketing calendar, competitor analysis tool, mLabs Indice; Ads promotion of posts; Canva integration; Related products: mLabs Analytics, mLabs Chat
Sources: mlabs.com.br, mlabs.com.br
Teams, approvals and clients
- Seats
- Unlimited users at no extra cost, per-user permissions (pricing page)
- Roles
- Per-user permissions; roles not detailed
- Approvals
- Approval via email and WhatsApp; Workflow shows revision history
- Client access
- White-label client portal and shareable report links (pricing page)
- White label
- White-label client portal listed on pricing page
- Workspaces and brands
- Priced per brand (client, company or franchise unit), each with 1 profile per network
Sources: mlabs.com.br, mlabs.com.br
Content creation and AI
- AI features
- Caption generation: variations per network; Performance insights; Best posting times; Hashtag generation; Market analysis: marked exclusive
- Design tools
- Canva integration
Sources: mlabs.com.br, mlabs.com.br
Analytics and reporting
- Metrics
- Organic performance; Paid ads performance
- Competitor tracking
- Competitor posting frequency, times, formats, top posts and hashtags, mainly Instagram; competitor analysis report
- Report exports
- PDF; Shareable links
- White label reports
- White-label client portal listed
Sources: mlabs.com.br, mlabs.com.br
Inbox and engagement
- Inbox
- Add-on Inbox + Automacoes: unified inbox, automations, contacts and WhatsApp, R$ 19.90 per month per profile on annual plan
- Automation
- Automations in the add-on
Source: mlabs.com.br
Integrations, API and apps
- Integrations
- Facebook; Instagram; X; LinkedIn; Pinterest; YouTube; TikTok; WhatsApp (approvals); Canva
- MCP server
- Yes
- API authentication
- MCP token under API / MCP Server in account, or OAuth
- API rate limits
- MCP: 60 requests per minute reads, 20 per minute writes
- iOS app
- iOS app
- Android app
- Android app
Sources: mlabs.com.br, mcp.mlabs.io
Pricing details
- Billing model
- Per brand, slider 1 to 10+; each brand includes 1 profile per network; from R$ 29.90 per month per brand on annual plan paid upfront via Pix (vendor states)
- Annual discount
- 40% shown for annual billing
- Trial
- 7 days free, no credit card
- Add-ons
- Inbox + Automacoes: R$ 19.90 per month per profile (annual); X credit packs after 10 free posts per month
- Discounts
- Volume discount from 5 brands, larger above 10 brands; Pix upfront: up to 15% off
- Currencies
- BRL
Sources: mlabs.com.br, mlabs.com.br
Support and onboarding
- Support channels
- Chat; Email; WhatsApp
- Languages
- Portuguese; English; Spanish
- Help centre
- https://ajuda.mlabs.com.br/pt-BR
- Training
- Courses, certifications and smLab community included
- Onboarding
- Dedicated account manager and WhatsApp support from 10 brands
Sources: mlabs.com.br, ajuda.mlabs.com.br
About the company
- Company
- mLabs Software S.A.
- Headquarters
- Sao Jose dos Campos, SP, Brazil
Source: mlabs.com.br
Limits the vendor documents
- X posts: only 10 free per account per month, then paid prepaid credits(mlabs.com.br)
- MCP Workflow tools require a compatible user session; an API token may not reach them(mcp.mlabs.io)
Pages read for this profile (4)
Pick mLabs if
Pick it if you run a Brazilian agency or manage several brands in Portuguese and want per-brand pricing. Skip it if you need USD pricing or English documentation.
Questions people ask
Does mLabs have a free plan?
No free plan is listed. There is a free trial with no credit card, with unlimited brands, users and reports.
Which networks does it support?
Instagram, Facebook, LinkedIn, TikTok, YouTube, X, Pinterest and Google Business.
What does it cost to start?
R$ 29,90 per brand per month on the annual plan, paid upfront via Pix. It is in reais and not converted.
Alternatives
Tools for a similar audience that share the most networks with mLabs.
How we checked
Price is BRL only (R$ 29,90 per month per brand, footnote: monthly equivalent of the annual plan, paid upfront via Pix), so USD fields are null. Monthly-billing price and plan tiers were not read (/planos/ not fetched successfully). Condensed WebFetch read of the home page. An MCP server link exists; no public API stated.