Apaya
Checked 26 Oct 2026 · source · 10 networks · API yes · AI yes
Small businesses and agencies that want AI to generate, schedule and publish on-brand posts from their website and brand voice.
You want to write and schedule your own posts cheaply: the product is AI-first and starts at $55 a month per brand, with API access only on the custom Enterprise plan.
Overview
Apaya is AI social media management software that creates posts and branded graphics, then schedules, publishes and reports on them. You give it a website page, photos or a topic, and it builds a Brand Framework from your site covering voice, offers, logo, colors and reviews. It uses that to write captions, hashtags and graphics, and campaigns arrive as batches of posts placed on a calendar.
You choose where each campaign publishes. Posts are formatted per platform, and you can approve each draft before it goes out or turn on automatic publishing for selected campaigns. The homepage says connections use official platform APIs with OAuth. Its integrations list is LinkedIn, Facebook, Instagram, X, TikTok, Pinterest, Google Business Profile, YouTube, Bluesky and Threads.
This is a different product from a tool where you write and queue your own posts. The pricing is per brand, so each business you add has its own plan. The homepage states a 3-day free trial, while the pricing page does not state the length.
What it does well
- It builds posts and graphics from a website, which saves the drafting step for a small business.
- You can approve every draft or switch on auto-publishing per campaign.
- Blaze and above give you all social accounts for a brand.
- Supernova adds a workflow engine and white-label platform.
What to watch out for
- Spark allows only 1 user and 4 social accounts.
- API access is stated only on Enterprise ('Enterprise API and webhooks').
- Extra brands cost $59 a month on Spark and Blaze, and $89 on Supernova.
- There is no free plan, and the entry point is a paid AI product.
Plans and prices
| Plan | Billed monthly | Billed annually, per month | Unit | What you get |
|---|---|---|---|---|
| Spark | $69 | $55 | per month, per brand | 1 brand, 4 social accounts, 1 user; extra brands $59/mo |
| Blaze | $129 | $103 | per month, per brand | 1 brand, all social accounts, team collaboration, analytics; extra brands $59/mo |
| Supernova | $229 | $183 | per month, per brand | 1 brand, all social accounts, workflow engine, white-label platform; extra brands $89/mo |
| Enterprise | Not published | Not published | custom | Custom; contact sales |
Pricing is per brand per month. Spark is $69 monthly or $55 a month annual (1 brand, 4 accounts, 1 user). Blaze is $129 or $103 annual with all accounts, team collaboration and analytics. Supernova is $229 or $183 annual with a workflow engine and white-label platform. Annual billing is 20% off. Each extra brand is $59 a month on the lower two plans and $89 on Supernova, so an agency with ten clients pays brand fees ten times. Enterprise is custom and lists API and webhooks.
Networks listed by Apaya
- Supports Facebook
- Supports Instagram
- Supports X
- Supports LinkedIn
- Supports TikTok
- Supports YouTube
- Supports Threads
- Supports Bluesky
- Supports Pinterest
- Supports Google Business
- Does not support Mastodon
What Apaya does on each network
Only what the vendor's own pages state. A blank cell means the pages do not say.
| Network | Post types | Publishing | First comment | Analytics | Inbox |
|---|---|---|---|---|---|
| imagecarouselreelstory | Yes | Yes | |||
| imagecarouselvideo | Yes | ||||
| imagecarousel | Yes | ||||
| X | textimagethread | Yes | |||
| TikTok | video | Yes | |||
| YouTube | |||||
| Bluesky | |||||
| Threads |
- Needs: Professional or Business account linked to a Facebook Page; personal accounts cannot connect; one Instagram Business connection per brand
- apaya.com
- Needs: Personal and company pages connect; may need reconnection due to LinkedIn OAuth
- Limits: Personal profile analytics unavailable (LinkedIn API needs Partner Program access)
- apaya.com
Publishing and scheduling
- Calendar views
- Calendar (month); Week; Timeline
- Queue
- Scheduled publishing queue with status filters
- Bulk upload
- Bulk approvals with preflight checks; paste mode for own copy via delimited formatting
- Recurring and evergreen posts
- Evergreen campaigns keep generating until paused; campaign max 14 days and 4 posts per day per help article
- Best time suggestions
- Predictive audience-aware posting windows; Apaya AI can optimize times in campaigns (vendor states)
- Drafts and notes
- Draft, scheduled, published, failed states; save drafts
- First comment
- First-comment CTA placement listed on features page
- Hashtag tools
- Hashtag modes: AI-only, custom-only, hybrid, none
- Time zones
- Timezone-aware scheduling and timezone sync listed on features page; help schedule page gives no time zone info
- Also listed
- Drag and drop rescheduling in Calendar and Week views; Publish Now; Failed posts retry up to 3 times with increasing delays, then marked Failed; Live post previews per platform; Retry failed posts without rebuilding content
Teams, approvals and clients
- Seats
- Spark includes 1 user; other plans not stated
- Roles
- Owners, admins, editors, viewers; role availability depends on account setup
- Approvals
- Review per campaign; approve all or individually; bulk approvals; reviewer queues and brand-fit checks on Enterprise
- Client access
- Per-brand access and invitations
- White label
- White label for agencies launched 2026-07 (vendor blog); said to be included in Supernova; custom domain mapping in development
- Workspaces and brands
- Multi-brand workspace; each brand has separate accounts, assets, analytics, permissions; 1 brand per self-serve plan, extra brands priced
Content creation and AI
- AI features
- Brand Framework: Built from website: voice, offers, colors, photos, reviews, topics to avoid; Caption, headline, CTA and hashtag generation: In batches; regenerate with feedback; AI image generation and regeneration; Topic generator: Content pillars or topic based; AI video caption generation: From uploaded video transcript and visual context; Learning from performance data: Vendor states
- AI credits
- Plan limits restricted on exceeding; credit unit not stated
- Design tools
- Visual design editor for layouts, text, colors; Template swapping; Color palette generator; Asset manager for photos and images
- Media library
- Asset Manager with folders; media library reuse
- Templates
- Design templates, automatic or manual selection
- Video tools
- AI video captions; video studio mentioned in blog listing (not confirmed)
Analytics and reporting
- Metrics
- Total reach; Total engagement; Total clicks; CTR per campaign; Impressions; Likes, comments, shares; Follower growth; Audience demographics where platforms provide
- Report exports
- PDF; CSV; Markdown
- Data history
- Dashboard presets 7, 30, 90 days and 12 months
- White label reports
- Analytics workspace inherits white label configuration (vendor blog)
Inbox and engagement
- Listening
- Social Scanner: keyword monitoring on Reddit and X, hot/warm/cold lead classification
- Reviews
- Customer reviews can be turned into posts (vendor blog title)
Integrations, API and apps
- Integrations
- Google Drive (live); Dropbox, OneDrive, Box on request; Slack and Microsoft Teams routing when scoped; Google sign-in
- Webhooks
- Yes
- API plans
- API for developer and enterprise workflows where the account includes it; tenant-scoped API with webhooks on Enterprise
Pricing details
- Billing model
- Tiers by brands and social accounts (USD): Spark $69/mo, Blaze $129/mo, Supernova $229/mo monthly; annual $55, $103, $183 per month
- Annual discount
- 20% off when billed annually
- Trial
- 3-day free trial with full access, no charge if cancelled during trial
- Add-ons
- Extra brand $59 (Spark, Blaze) or $89 (Supernova) on plan table; FAQ gives $49 annual or $59 monthly for Spark/Blaze
- Overage
- Exceeding limits restricts creating campaigns or generating posts until upgrade or next cycle
- Discounts
- Agencies with 10+ client brands have separate pricing
- Refunds
- No refunds after trial ends
- Cancellation
- No minimum commitment; access continues to end of billing period
- Currencies
- USD
Security and compliance
- GDPR
- Enterprise page: GDPR and CCPA review support via terms, privacy posture, DPA
- SOC 2
- Vendor states it runs on SOC 2 Type II-certified cloud infrastructure (infrastructure, not vendor audit)
- Single sign-on
- Google sign-in live; SAML/Okta scoped during Enterprise rollout
Support and onboarding
- Support channels
- Contact page; Enterprise: priority email and chat, dedicated CSM
- Hours
- Footer lists office hours M-F 9:00 am to 5:00 pm (Wilmington, DE); Enterprise 1-hour response SLA on critical issues
- Help centre
- https://apaya.com/help
- Onboarding
- Onboarding services available; Enterprise implementations include brand setup, workflows, roles, reporting
About the company
- Headquarters
- Wilmington, DE (address in site footer, not explicitly called HQ)
Recent product changes
2026-07
Apaya Product Updates: July 2026
Blog listing says first changelog covers white label for agencies, review-to-post conversion, a video studio, and TikTok, Pinterest, Google Business publishing (page itself not read)
Limits the vendor documents
- Campaigns are capped at 14 days and 4 posts per day(apaya.com)
- LinkedIn personal profile analytics not available(apaya.com)
- Personal Instagram accounts cannot be connected(apaya.com)
- Facebook connects Pages only(apaya.com)
- Not designed for PHI, payment card data or regulated medical data unless agreed in writing; not a regulated compliance archive(apaya.com)
- Analytics date filters limited to four presets(apaya.com)
Pages read for this profile (14)
- https://apaya.com/
- https://apaya.com/pricing
- https://apaya.com/features
- https://apaya.com/faq
- https://apaya.com/resources/faq
- https://apaya.com/resources/what-is-apaya
- https://apaya.com/enterprise
- https://apaya.com/help
- https://apaya.com/help/connect-your-social-media-accounts
- https://apaya.com/help/schedule
- https://apaya.com/help/social-media-analytics
- https://apaya.com/help/social-scanner-tool
- https://apaya.com/help/how-to-create-a-campaign
- https://apaya.com/blog
Pick Apaya if
Pick Apaya if you want AI to produce and schedule on-brand posts from your website and are fine paying per brand. If you prefer writing your own posts and queuing them cheaply, the AI-first model isn't what you need.
Questions people ask
Does Apaya have a free plan?
No. A free trial is offered; the homepage states 3 days, and the pricing page does not give a length.
Which networks does Apaya support?
LinkedIn, Facebook, Instagram, X, TikTok, Pinterest, Google Business Profile, YouTube, Bluesky and Threads.
What does Apaya cost to start?
Spark is $69 a month, or $55 a month billed annually, for 1 brand, 4 social accounts and 1 user.
Alternatives
Tools for a similar audience that share the most networks with Apaya.
How we checked
Read from the raw pricing page HTML. Monthly $69/$129/$229; annual billing is 20% off and shown as $55/$103/$183 per month ($662, $1,239, $2,198 billed annually). Enterprise has custom pricing and lists 'Enterprise API and webhooks', so API access is only stated for Enterprise. Networks from the vendor integrations list.