Swat.io
Checked 26 Oct 2026 · source · 9 networks · API yes · AI yes
European social and community teams that want a publisher plus shared inbox with approvals, priced by users, channels and workspaces.
You need to publish to X or Mastodon: Swat.io lists neither.
Overview
Swat.io is a social media management tool for teams and companies that combines planning, publishing, community management and reporting. The homepage lists a shared content calendar with drafts, assignments and approvals, and an inbox that gathers comments, messages and mentions. It also has an Inbox Agent for prioritization and suggested replies, dashboards, an AI text assistant, AI Connect (MCP) and an API.
Pricing is in euros, and the plan prices are rendered by JavaScript, so I couldn't read them. I'm not converting. The limits are readable: Small has 3 channels, 2 users and 1 workspace; Medium has 5 channels, 5 users and 2 workspaces and adds approvals, campaigns and a Canva integration; Large has 8 channels, 8 users and 3 workspaces. Agency is custom.
The add-ons show how the bill grows: on Large, extra users cost EUR 20, channels EUR 25 and workspaces EUR 30 per month each, excluding VAT, with 10% off on annual billing. The trial runs 21 days with all features, no payment details needed. X and Mastodon are not supported.
What it does well
- Channels, users and workspaces are stated for every plan.
- Publisher and shared inbox in one tool.
- The trial needs no payment details and does not auto-renew.
- Nine networks tracked, including Bluesky and Google Business Profile.
What to watch out for
- I could not read the base plan prices.
- X and Mastodon are not supported.
- Approvals start on Medium.
- Extra channels, users and workspaces are each charged separately.
Plans and prices
| Plan | Billed monthly | Billed annually, per month | Unit | What you get |
|---|---|---|---|---|
| Small | Not published | Not published | per month; prices in EUR, not readable | 3 channels, 2 users, 1 workspace, content calendar, no posting limit, AI features |
| Medium | Not published | Not published | per month; prices in EUR, not readable | 5 channels, 5 users, 2 workspaces, approvals, campaigns, Canva integration |
| Large | Not published | Not published | per month; prices in EUR, not readable | 8 channels, 8 users, 3 workspaces; extra users EUR 20, channels EUR 25 and workspaces EUR 30 per month each |
| Agency | Not published | Not published | custom | Custom; flexible workspaces, users and channels, account manager |
Free plan: No free plan; 21-day free trial, no payment details needed, no automatic renewal
Swat.io prices along three axes: channels, users and workspaces. Small, Medium and Large step up from 3 to 5 to 8 channels, 2 to 5 to 8 users, and 1 to 2 to 3 workspaces. Beyond a plan, each extra user is EUR 20 a month, each channel EUR 25 and each workspace EUR 30, per the FAQ, before VAT. The base euro prices were not readable on the page, so I can't state the entry cost in dollars. Three separate meters mean agencies with many clients can grow the bill fast.
Networks listed by Swat.io
- Supports Facebook
- Supports Instagram
- Does not support X
- Supports LinkedIn
- Supports TikTok
- Supports YouTube
- Supports Threads
- Supports Bluesky
- Supports Pinterest
- Supports Google Business
- Does not support Mastodon
What Swat.io does on each network
Only what the vendor's own pages state. A blank cell means the pages do not say.
| Network | Post types | Publishing | First comment | Analytics | Inbox |
|---|---|---|---|---|---|
| textlinkphotovideocarouselreelstory | Mixed | Yes | |||
| photostoryreel | Mixed | Yes | |||
| textlinkphotoGIF as photovideodocument | Mixed | ||||
| YouTube | videoshort | Mixed | |||
| photovideo | Mixed | ||||
| TikTok | photovideo | Mixed | |||
| Threads | textphotovideo | Mixed | |||
| Bluesky | textlinkphotovideo | Mixed | |||
| Google Business | Yes |
- Needs: Admin rights on the network
- Limits: Up to 10 photos per post; Reels video up to 15 minutes
- help.swat.io
Publishing and scheduling
- Calendar views
- Calendar overview with status colors
- Best time suggestions
- Heatmaps for best time to post in Insights (July 2026 changelog)
- Drafts and notes
- Status Suggested saves without publishing; activity log with internal notes and @mentions
- Also listed
- Format checks flag files breaking network rules before approval; Duplicate a post to other channels, synced or separate; Campaign and tag assignment per post; Phone preview; Instagram comments can be switched off in composer advanced settings; AI labelling for Instagram posts in composer
Sources: help.swat.io, help.swat.io, swat.io
Teams, approvals and clients
- Seats
- Small 2 users, Medium 5, Large 8; extra EUR 20 per user per month on Large
- Roles
- Separate roles for Inbox, Publisher, Insights, per channel; Workspace Manager; Agency Member (Large and Custom)
- Approvals
- Suggested/Approved status and assignment; external approvals for clients without login (Custom and Agency plans, up to 10 reviewers, parallel review only)
- Client access
- External approval portal via magic link
- Workspaces and brands
- Small 1, Medium 2, Large 3; extra EUR 30 per workspace per month on Large
Sources: swat.io, help.swat.io, help.swat.io
Content creation and AI
- AI features
- Swat.io AI: Writing and reply assistant; Inbox Agent: Prioritizes messages, suggests replies, user stays in control; AI Connect: Connect your own LLM into the workflow; AI labelling: Mark Instagram posts as AI-generated in composer
Analytics and reporting
- Report exports
- Exports; Scheduled report delivery
Inbox and engagement
- Inbox
- Ticket-based inbox: reply, like, hide or delete comments depending on network; email tickets; Insta likes from Swat.io (May 2026)
- Listening
- Monitoring add-on, on request
- Reviews
- Google Business Profile reviews imported as tickets
- Automation
- Inbox Agent prioritization
Sources: help.swat.io, swat.io, help.swat.io
Integrations, API and apps
- Integrations
- Email inbox
- MCP server
- Yes
- Public API
- Yes
Source: swat.io
Pricing details
- Billing model
- Tiered plans by workspaces, channels, users (Small, Medium, Large, Custom/Agency) plus add-ons; base prices not readable in page text
- Annual discount
- 10% with annual billing (applies to per-seat prices per FAQ)
- Trial
- 21 days, no payment info, no auto renewal, all features included
- Add-ons
- Inbox; Insights Advanced; Premium Insights (on request); Monitoring (on request); Extra user EUR 20/month; Extra channel EUR 25/month; Extra workspace EUR 30/month
- Discounts
- Discounts for small non-profits on request
- Refunds
- Immediate cancellation gives no refund for the rest of the billing period
- Cancellation
- Cancel immediately or cancel renewal in Administration, Plan tab; renewal cancellation keeps access to period end
- Currencies
- EUR
Sources: swat.io, help.swat.io, help.swat.io
Security and compliance
- GDPR
- Not named; page mentions highest data protection standards
- ISO 27001
- ISO certification badge shown, details not stated
- Data location
- Servers in Germany
Support and onboarding
- Support channels
- Email support@swat.io; Live chat (mentioned); Help center
- Languages
- German; English
- Help centre
- https://help.swat.io/en/
- Training
- YouTube tutorial playlists for Publisher and Inbox
- Onboarding
- Vendor claims setup in about 5 minutes
Sources: swat.io, help.swat.io
About the company
- Headquarters
- Vienna, Austria
- Ownership
- Vendor states bootstrapped, no investors
- Team size
- About 50 staff (vendor states)
Source: swat.io
Recent product changes
2026-10
Insights opens on a dedicated KPI overview page
2026-09
AI labelling directly in the Composer
Mark Instagram posts as AI-generated before publishing
2026-09
Update to external approvals for clients and legal without login
2026-08
Shows which posts are behind a metric
2026-08
Approve posts without a Swat.io login
2026-07
Heatmaps for best time to post and reaction time
Shows when community is most active and how fast it reacts
2026-07
Evaluate and filter by comment tags
2026-05
Send Instagram likes from Swat.io
Like Instagram comments and DMs from the inbox
Limits the vendor documents
- Features limited to what each network's official API supports(help.swat.io)
- Google Business Profile has no active posting, only review import(help.swat.io)
- External approvals: parallel review only, magic links expire after 7 days, publishing always manual(help.swat.io)
- Automatic publishing only if status is Approved; new posts default to Reminder mode (10 minutes before)(help.swat.io)
- One channel selected per post; duplicate for other channels(help.swat.io)
Pages read for this profile (11)
- https://swat.io
- https://swat.io/en/pricing/
- https://swat.io/en/changelog/
- https://help.swat.io/en/
- https://help.swat.io/en/articles/13375591-getting-started-in-swat-io
- https://help.swat.io/en/articles/11852992-supported-post-types
- https://help.swat.io/en/articles/11484055-user-roles
- https://help.swat.io/en/articles/11553933-getting-started-with-publisher-and-composer
- https://help.swat.io/en/articles/16222239-external-post-approval
- https://help.swat.io/en/articles/11970008-available-payment-methods-for-self-service
- https://help.swat.io/en/articles/11786865-cancelling-your-swat-io-subscription
Pick Swat.io if
Pick it if you are a European team that wants publishing and a shared inbox with approvals, and can live without X. Skip it if you need a published dollar price or X support.
Questions people ask
Does Swat.io have a free plan?
No. It offers a 21-day free trial with all features, no payment details needed and no automatic renewal.
Which networks does it support?
Facebook, Instagram, LinkedIn, YouTube, Pinterest, TikTok, Threads, Bluesky and Google Business Profile. WhatsApp is also listed. X and Mastodon are not.
What does Swat.io cost to start?
Prices are in euros and could not be read from the page source. The Small plan includes 3 channels, 2 users and 1 workspace.
Alternatives
Tools for a similar audience that share the most networks with Swat.io.
How we checked
The pricing page is in euros and the per-plan prices are rendered by JavaScript, so they are not in the page source; monthlyPriceUSD is null rather than converting. Plan limits (channels, users, workspaces) and the EUR 20 / 25 / 30 add-on prices ('with annual billing the 10% discount applies') are stated in the FAQ. Prices exclude VAT. Networks come from the page's network list; WhatsApp is also listed but is not in the allowed list. API and MCP appear under Integrations. Read from raw page text of the English and German pricing pages.