Loomly
Checked 25 Oct 2026 · source · 8 networks · API not stated · AI yes
Small brand teams that want a calendar with approval workflows and 12 accounts on the entry plan.
Skip it if you post to X or Bluesky, which are not among the networks Loomly lists, or if you outgrow Starter, since the next plan jumps to $249 per month on annual billing.
Overview
Loomly is a calendar tool for brand teams and agencies, founded in 2015 according to the vendor, with a fully distributed team of 15 or more. The directory lists eight networks: Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business and Threads. X and Bluesky are absent for publishing. Snapchat appears on the integrations page but only for push notifications, so I do not count it. Facebook entity types (Pages, Groups, profiles) are not specified on the page I read, which is worth confirming if you post to groups.
The plan structure is simple and lopsided. Starter has 12 social accounts, 3 users, unlimited calendars and limited AI. Beyond has 60 accounts, unlimited users, custom branding and scheduled reports. Enterprise starts at 61 accounts. Calendars are unlimited on every plan, one per brand or client, so the cap you will hit is accounts, not clients. Approvals are on Starter, including multi-tier workflows, batch approval of a month, and drafts hidden from clients until ready.
The feature set reaches past scheduling. There is a unified inbox for Facebook, Instagram, LinkedIn and TikTok, AI replies and automated DM replies on Instagram and Facebook only, and social listening on every plan that covers X among other networks, at 2 topics a month on Starter and 5 on Beyond. That is a quirk: you can listen to X here but not publish to it.
The vendor's pages disagree in two places. Trial length is 15 days on feature pages, 7 on the homepage and 2 weeks in a testimonial, and the pricing page gives none. The comparison table marks hashtag manager and custom roles as Starter while the plan text says Beyond only. Also, nothing recent turned up: the blog shows no product posts after 2025-01, the status page lists its last incident on 2025-01-27, and the help center was unreadable. I found no public API, only Zapier. On trust, there is TOTP 2FA, Google sign-on, annual penetration tests and a data processing addendum naming GDPR; the SOC and ISO references belong to its AWS data centers, not to Loomly itself.
What it does well
- Approval workflows come with the entry plan, along with a calendar per brand or client and permissions per calendar and per collaborator.
- Twelve accounts on Starter is generous for a small team, and users are not charged separately.
- AI, social listening and best-time suggestions from your own engagement history on Instagram, Facebook and LinkedIn are stated as on every plan.
- Preview tooling is detailed: Instagram feed and grid previews, per-channel optimization tips, and Loomly Studio for trimming, cropping and Shorts conversion.
- Nonprofits can get 50% off for life with a determination letter.
What to watch out for
- Annual plans are charged upfront for 12 months with no early termination, and a refund policy is not stated.
- Per-network file, length and duration limits were not readable, because the help center returned errors, so I cannot say what Loomly accepts for long video or long captions.
- Starter lacks scheduled reports, a branded subdomain, custom logo and favicon, and calendar 2FA enforcement.
- Automated replies cover Instagram and Facebook only, and the unified inbox does not include YouTube, Pinterest or Threads.
- There is no queue, CSV import or time zone handling described, and no public API.
Plans and prices
| Plan | Billed monthly | Billed annually, per month | Unit | What you get |
|---|---|---|---|---|
| Starter | $65 | $49 | per month | 12 social accounts, 3 users, unlimited calendars, limited AI usage |
| Beyond | $332 | $249 | per month | 60 social accounts, unlimited users, custom branding, scheduled reports |
| Enterprise | Not published | Not published | per month | 61+ social accounts, unlimited users, custom quote |
Starter is $65 a month or $49 a month billed annually ($588 a year), and Beyond is $332 monthly or $249 annually ($2,988 a year). Enterprise is a quote from 61 accounts. There is no per-seat or per-calendar charge to model, which is the good part. The catch is the cliff: account 13 moves you from Starter to Beyond, more than five times the annual price. The 25% annual discount is applied upfront and cannot be unwound. AI is limited on Starter and extended on Beyond, with no numeric cap stated. The trial has no card, but its length depends on which page you believe. Count accounts, including every Instagram, Facebook and LinkedIn profile, before choosing.
Networks listed by Loomly
- Supports Facebook
- Supports Instagram
- Does not support X
- Supports LinkedIn
- Supports TikTok
- Supports YouTube
- Supports Threads
- Does not support Bluesky
- Supports Pinterest
- Supports Google Business
- Does not support Mastodon
What Loomly does on each network
Only what the vendor's own pages state. A blank cell means the pages do not say.
| Network | Post types | Publishing | First comment | Analytics | Inbox |
|---|---|---|---|---|---|
| postcarouselstoryreel | Auto-publish | Yes | Yes | Yes | |
| TikTok | video | Auto-publish | Yes | ||
| YouTube | videoshort | Auto-publish | |||
| Threads | textimagevideocarousel | ||||
| Google Business | image postpost with action buttonpromotionrecurring post | Auto-publish | |||
| image pinvideo pin | Auto-publish | ||||
| postreelcarouselstoryvideo slideshowsponsored post | Auto-publish | Yes | Yes | Yes | |
| postPDF carouselpollvideo slideshowsponsored content | Auto-publish | Yes | Yes | Yes |
- Limits: Tag users, locations, Shops products and collaborators; page lists no volume or file limits
- loomly.com
- TikTok
- Limits: No limits stated; cover image selectable; allow comments, stitches and duets settings
- loomly.com
- YouTube
- Limits: No limits stated; thumbnails, titles, tags and chapters; long video to Shorts via Loomly Studio
- loomly.com
- Google Business
- Limits: No limits stated; action buttons such as Order Online, Buy, Sign Up
- loomly.com
- Needs: Entity types (Pages, Groups, profiles) not specified on the page
- Limits: No limits stated; Facebook inbox covers comments, mentions and Messenger
- loomly.com
Publishing and scheduling
- Calendar views
- Calendar; List; Dashboard of upcoming posts; Grid and feed previews
- Queue
- Scheduling slots on the calendar; no queue feature described
- Bulk upload
- Bulk schedule Reels, carousels, posts and stories (Facebook page); bulk review requests; no CSV import described
- Recurring and evergreen posts
- Reusable post templates and notes for recurring content; recurring Google Business posts cloned across locations
- Best time suggestions
- Best-time recommendations from your own engagement history on Instagram, Facebook and LinkedIn; vendor states on every plan
- Drafts and notes
- Drafts hidden from clients until ready; post states, public and private comments, assigned collaborators, copy history; notes as placeholder posts
- First comment
- Facebook first comment scheduling (announced 2024-12-11); Instagram first comment; LinkedIn first comment
- Hashtag tools
- Hashtag Manager with suggestions and trending hashtags; custom hashtag collections for Instagram
- RSS and curation
- Posts drafted from RSS feeds; daily post ideas, holiday markers and trending hashtags
- Also listed
- Post mockups and feed and grid previews for Instagram; Move, duplicate or delete posts on a visual calendar; Built-in cropping, Unsplash and Giphy access; Calendar groups and custom fields to duplicate a post across calendars (2025-01-08); Labels for campaign tracking and filtering; Loom.ly built-in link shortener with click, source and location tracking; Loomly Studio editor for trimming, cropping and Shorts conversion; Video slideshows from images; Post previews and optimization tips per channel; Monthly content export and PDF export (Standard and above); Facebook audience targeting and post sponsoring or boosting
Sources: loomly.com, loomly.com, loomly.com, loomly.com
Teams, approvals and clients
- Seats
- Starter 3 users, Beyond unlimited, Enterprise unlimited
- Roles
- Role-based and custom permissions per calendar and per collaborator or client; custom roles and workflows on Beyond; specific roles not named on feature page
- Approvals
- Multi-tier approvals with preset or custom workflows; review requests per post or full calendar; batch approval of a month; approvals via mobile app; Starter includes approval workflows
- Client access
- Clients invited per calendar with permissions; private comments hidden from clients; drafts hidden until ready; reviewers without access can use PDF or analytics exports
- White label
- Custom branding (logo, favicon, branded subdomain) on Beyond; not on Starter
- Workspaces and brands
- Calendars unlimited on all plans (one per brand or client); calendar groups are user-specific; accounts 12 Starter, 60 Beyond, 61+ Enterprise
Sources: loomly.com, loomly.com, loomly.com, loomly.com
Content creation and AI
- AI features
- AI Assistant captions: Platform-tuned from a photo, topic, URL or brief; AI hashtag sets: Ranked for Instagram, TikTok, LinkedIn, YouTube; AI post ideas and full posts: Caption, hashtags and image prompt from one brief; AI repurposing: Blog, video, podcast or article into platform versions; Brand voice profiles: Per client brand voice, switch in one click; AI analytics: Plain-English insights, anomaly detection, charts on demand; AI replies and automated DM replies: Instagram and Facebook messages and comments
- AI credits
- Monthly AI usage: limited on Starter, extended on Beyond; no numeric cap stated; AI on every plan
- Design tools
- Canva two-way integration; Giphy; Unsplash; Google Drive; Loomly Studio image and video editor
- Media library
- Loomly Library with labels, filter by date or used, imports from Canva, Unsplash, Google Drive
- Templates
- Post templates and notes for recurring content; custom fields for placeholders such as phone and address
- Links and UTM
- Loom.ly shortener with click, source and location tracking; UTM link tracking on campaign pages
- Video tools
- Loomly Studio: trim, crop, video slideshows, long-form to Shorts conversion
Sources: loomly.com, loomly.com, loomly.com, loomly.com
Analytics and reporting
- Metrics
- Reach and impressions; Engagement; Video views; Instagram Stories analytics; Audience demographics and location; Link clicks (Loom.ly); Shares and reactions; Top-performing posts; Campaign results by label; Account growth
- Competitor tracking
- Social listening compares brand sentiment with competitors (2 listening topics per month Starter, 5 Beyond)
- Report exports
- PDF; CSV; Automated weekly or monthly reports, up to 25 recipients; AI reports shareable by link
- Data history
- Not stated; account and post statistics include posts published outside Loomly
- White label reports
- Schedule reports and custom branding are not on Starter; reports branding on Beyond per plan table
Sources: loomly.com, loomly.com, loomly.com, loomly.com
Inbox and engagement
- Inbox
- Unified inbox for Facebook, Instagram, LinkedIn and TikTok comments, mentions and messages; saved replies, assignment, bulk actions
- Listening
- Social listening for brand mentions on Instagram, X, Facebook, TikTok, YouTube; sentiment, competitor comparison; on every plan
- Automation
- Auto-replies and AI replies for Instagram and Facebook DMs and comments via Meta Messaging APIs; saved responses by keyword; smart routing
Sources: loomly.com, loomly.com, loomly.com, loomly.com
Integrations, API and apps
- Integrations
- Zapier; Microsoft Teams; Slack; Canva; Giphy; Google Drive; Unsplash; Facebook; Instagram; LinkedIn; TikTok; YouTube; Pinterest; Google Business Profile; Threads
- Zapier
- Yes
- iOS app
- iOS app v2.11.7 (iPad-designed), iOS 14.0 or later, rated 4.0 from 121 ratings
- Android app
- Google Play app
Sources: loomly.com, loomly.com, apps.apple.com, loomly.com
Pricing details
- Billing model
- Per plan by social accounts and users: Starter 12 accounts and 3 users, Beyond 60 accounts and unlimited users, Enterprise 61+
- Annual discount
- Yearly 25% off: Starter $49 per month yearly ($588/yr) vs $65 monthly; Beyond $249 yearly ($2,988/yr) vs $332 monthly
- Trial
- Free trial, no card; pricing page gives no length, feature pages say 15 days, homepage says 7 days, testimonial says 2 weeks
- Free plan
- None
- Overage
- No post, storage or recurring quotas stated on pricing page
- Discounts
- Nonprofits: 50% lifetime discount with determination letter
- Cancellation
- Monthly: stop anytime; yearly: charged upfront for 12 months with no early termination; upgrades pro-rata immediate; downgrades at end of cycle
- Currencies
- USD (dollar sign, currency not named)
Sources: loomly.com, loomly.com
Security and compliance
- GDPR
- DPA names GDPR and CCPA; Loomly acts as processor; non-EEA transfers use adequacy or SCCs (Module Two or Three, Italian law, Milan courts)
- SOC 2
- Only AWS data centers cited as SOC 1, 2 and 3; none stated for Loomly itself
- ISO 27001
- AWS data centers cited as ISO 27001; none stated for Loomly itself
- Single sign-on
- Google sign-on supported
- Two-factor login
- TOTP 2FA for users; calendar 2FA enforcement on Beyond; 2FA required for production systems; annual third-party penetration tests; vulnerability reports to security@loomly.com
- Data location
- AWS multi-availability-zone; region not stated; redeployable to new region after outage
- Status page
- https://status.loomly.com (all systems operational; last incident listed 2025-01-27)
Sources: loomly.com, loomly.com, loomly.com, status.loomly.com
Support and onboarding
- Support channels
- Chat; Help Center (Zendesk or Intercom knowledge base); Contact page; Priority support on Enterprise
- Languages
- English (app); site languages not stated
- Training
- Video tutorials, webinars, courses, templates and guides on the vendor site
- Onboarding
- Guided onboarding to first post; client onboarding tutorial
Sources: loomly.com, loomly.com, loomly.com
About the company
- Company
- Loomly Inc. (App Store developer; seller listed as Loomly LLC)
- Founded
- 2015
- Headquarters
- Italy implied by DPA only (provider address Via Nino Bonnet 10; Italian law, Milan courts); city not stated for HQ
- Team size
- 15+ employees (about page); fully distributed team
Sources: loomly.com, apps.apple.com, loomly.com
What review sites show
Scores and counts as the review site displays them on the date shown. They are other people's ratings, not ours.
| Site | Score | Reviews | Checked |
|---|---|---|---|
| Trustpilot | 3.8 | 107 | 2026-10-26 |
| App store | 4 | 121 | 2026-10 |
Limits the vendor documents
- Starter lacks scheduled reports, branded subdomain, custom logo and favicon, and calendar 2FA enforcement(loomly.com)
- Automated DM and comment replies cover Instagram and Facebook only(loomly.com)
- Unified inbox lists Facebook, Instagram, LinkedIn and TikTok only(loomly.com)
- Best-time analysis covers Instagram, Facebook and LinkedIn; coverage of other networks not stated(loomly.com)
- PDF content export needs Standard plan or above (older plan naming)(loomly.com)
- Link shortener page does not mention UTM parameters; UTM appears on campaign page(loomly.com)
Pages read for this profile (36)
- https://www.loomly.com
- https://www.loomly.com/pricing
- https://www.loomly.com/integrations
- https://www.loomly.com/integrations/instagram
- https://www.loomly.com/features
- https://www.loomly.com/security
- https://www.loomly.com/about
- https://www.loomly.com/blog
- https://status.loomly.com
- https://www.trustpilot.com/review/loomly.com
- https://apps.apple.com/us/app/loomly/id1269223446
- https://www.loomly.com/dpa/en
- https://www.loomly.com/
- https://www.loomly.com/who-uses-loomly/agencies
- https://www.loomly.com/who-uses-loomly/small-businesses
- https://www.loomly.com/why-loomly
- https://www.loomly.com/blog/save-time-and-effort-on-content-creation-with-custom-fields-and-calendar-groups
- https://www.loomly.com/features/post-planning-scheduling
- https://www.loomly.com/best-time-to-post
- https://www.loomly.com/features/content-calendar-library
- https://www.loomly.com/features/campaign-management
- https://www.loomly.com/url-shortener
- https://www.loomly.com/blog/boost-facebook-posts-visibility-by-scheduling-a-first-comment
- https://www.loomly.com/integrations/google-business-profile
- https://www.loomly.com/integrations/linkedin
- https://www.loomly.com/integrations/facebook
- https://www.loomly.com/features/collaboration-approvals
- https://www.loomly.com/blog/team-and-client-collaboration-in-loomlys-post-view
- https://www.loomly.com/ai-content-creation
- https://www.loomly.com/ai-analytics
- https://www.loomly.com/features/analytics-reports
- https://www.loomly.com/features/community-management
- https://www.loomly.com/social-listening
- https://www.loomly.com/automated-dms
- https://www.loomly.com/vulnerability_reporting_policy
- https://www.loomly.com/tutorials
Pick Loomly if
Pick Loomly if you are a small brand team or agency with 12 accounts or fewer and want an approval-led calendar with an inbox. It also suits multi-location brands that clone posts across calendars. Skip it if X or Bluesky is a publishing channel, if you expect to land between 13 and 60 accounts, or if you want to see recent product activity before committing to a year.
Questions people ask
Does Loomly have a free plan?
No. It offers a free trial with no card. The trial length is not on the pricing page, and other pages say 7 days, 15 days or 2 weeks.
How much does Loomly cost to start?
Starter is $65 a month, or $49 a month billed annually ($588 a year). It includes 12 social accounts and 3 users.
Which networks does Loomly publish to?
Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business and Threads. X and Bluesky are not listed for publishing.
Can I cancel an annual Loomly plan early?
No. Yearly plans are charged upfront for 12 months with no early termination. Monthly plans can be stopped at any time.
Alternatives
Tools for a similar audience that share the most networks with Loomly.
How we checked
Annual plans are charged upfront and cannot be terminated early. The trial length is not stated on the pricing or integrations pages; third-party sites disagree (7 or 15 days), so it was left unstated. No public API is mentioned (only Zapier), so hasApi is unknown. Snapchat appears on the integrations page but only for push notifications. Loomly is operated by Bending Spoons.