HeyOrca
Checked 26 Oct 2026 · source · 8 networks · API not stated · AI yes
Agencies and in-house teams that want client approvals, a shareable calendar and unlimited users billed per brand calendar.
You manage many brands on a tight budget: you pay per brand calendar ($59 or $149 a month each), and the free plan is capped at 15 posts a month.
Overview
HeyOrca is a social media tool for teams and agencies, covering planning, scheduling, collaboration, engagement and reporting. The homepage leads with the calendar, which shows posts, campaigns and publishing schedules in one place. Approvals are included on every paid plan, and external stakeholders can approve, reject or comment on posts through a shareable link without logging in. In-progress posts can be hidden from clients.
Other listed features are an Inspo library for saving Instagram and TikTok ideas, trending audio for Reels and TikToks, Canva graphic creation, and Oscar AI for brainstorming and polishing captions.
The unit that matters on the pricing page is the calendar, which is one per brand. Plans are billed per calendar per month. The pricing page still lists X, but HeyOrca's help center says the X integration was removed on 2026-04-06, so I count eight publishing networks: Facebook, Instagram, LinkedIn, Pinterest, Threads, TikTok, YouTube and Google Business Profile. No public API is mentioned on the pages read, so I mark that as unknown rather than assuming either way.
What it does well
- Clients can approve, comment or reject through a link with no login.
- Basic and Pro include unlimited users and unlimited scheduled posts.
- There is a real free plan, so you can test a single calendar.
- The pricing page notes discounts of 40% at 5+ calendars and 15% for annual billing.
What to watch out for
- Every brand needs its own calendar, so the cost scales with client count.
- The free plan allows 1 user, 2 profiles and 15 scheduled posts a month.
- On Basic, social inbox, listening and reports are add-ons.
- The annual toggle showed no dollar figure, so I can't give annual prices.
Plans and prices
| Plan | Billed monthly | Billed annually, per month | Unit | What you get |
|---|---|---|---|---|
| Free | $0 | $0 | per calendar per month | 1 user, 2 profiles, 15 scheduled posts/month |
| Basic | $59 | Not published | per calendar per month | Unlimited users and scheduled posts, 10 social profiles per calendar, unlimited approvals; social inbox, listening and reports are add-ons |
| Pro | $149 | Not published | per calendar per month | Unlimited users and scheduled posts, 10 profiles per calendar, social inbox, listening and reports included |
| Agency | Not published | Not published | custom | Custom; book a demo |
Free plan: 1 user, 2 social profiles, 15 scheduled posts per month, per calendar
Pricing is per calendar, not per seat. Free is $0 with 1 user, 2 profiles and 15 scheduled posts a month. Basic is $59 per calendar per month with unlimited users and posts and 10 profiles, but inbox, listening and reports cost extra. Pro is $149 per calendar per month and includes those. Agency is custom. Ten client brands on Pro is ten calendars, so the volume discount (40% at 5+ calendars, per the page) is what makes the larger setups workable. Work out your calendar count before comparing to per-seat tools.
Networks listed by HeyOrca
- Supports Facebook
- Supports Instagram
- Does not support X
- Supports LinkedIn
- Supports TikTok
- Supports YouTube
- Supports Threads
- Does not support Bluesky
- Supports Pinterest
- Supports Google Business
- Does not support Mastodon
What HeyOrca does on each network
Only what the vendor's own pages state. A blank cell means the pages do not say.
| Network | Post types | Publishing | First comment | Analytics | Inbox |
|---|---|---|---|---|---|
| textimagevideoreelstory | Auto-publish | Yes | Yes | Yes | |
| imagecarouselvideoreelstory | Mixed | Yes | Yes | Yes | |
| textimagemulti-imagevideoPDF document | Auto-publish | Yes | Yes | Yes | |
| TikTok | video | Mixed | Yes | Yes | |
| YouTube | video | Auto-publish | Yes | ||
| Threads | Mixed | ||||
| Auto-publish | |||||
| Google Business | Auto-publish | ||||
| X | No |
- Needs: Connect via Settings > Integrations
- Limits: Reports history up to 2 years
- help.heyorca.com
- Needs: Professional Business or Creator account linked to a Facebook Page; personal accounts converted to placeholders 2024-12-04
- Limits: Carousel up to 10 items via direct publishing (more switches to notification); direct Stories one media item only; metrics can take up to 48 hours
- help.heyorca.com
- Needs: Personal profile or Company Page; Company Page needs Content Admin or Super Admin role
- Limits: Single image 5 MB, multi-image 10 MB each, video up to 5 GB and 3 s to 10 min, PDF 100 MB up to 300 pages; report history up to 1 year
- help.heyorca.com
- TikTok
- Needs: Must be logged into the TikTok account being connected; direct publishing for accounts connected via Business Option
- Limits: Video only for direct publishing, 3 s to 10 min, MP4 or MOV, max 1 GB, description up to 2,200 characters, one video per post; image carousels need notification publishing
- help.heyorca.com
- X
- Needs: X integration removed 2026-04-06; existing X accounts converted to placeholder accounts (notification publishing only)
- help.heyorca.com
Publishing and scheduling
- Calendar views
- Calendar with day view; Calendar can show post metrics (2026-09); Holidays can be added to calendar view
- Bulk upload
- Bulk create posts by selecting several platforms and dates; posts listed for individual editing; no bulk edit of media or caption
- Recurring and evergreen posts
- Recurring posts: daily, weekly, monthly, yearly; ends by date or post count; available on Basic and Pro, not Free
- Drafts and notes
- Draft status, publishing notes for notification-published posts, post tags, audit trail of changes
- First comment
- Scheduled first comments for Instagram, Facebook, LinkedIn and YouTube (Facebook and LinkedIn auto-publish added 2026-08)
- Hashtag tools
- Hashtag Library and AI hashtag suggestions
- Link in bio
- Bio Link for Instagram with click tracking
- RSS and curation
- Inspo Library for saving content ideas
- Time zones
- Oscar AI uses workspace timezone when scheduling; default publishing times per social profile
- Also listed
- Instagram grid preview; Instagram collab posts and Shop product tags; Trending Audio for Instagram and TikTok; Alt text on posts; Post Visibility controls which stakeholders see posts; Placeholder accounts for networks without integration; Import of past published posts for new Facebook, Instagram, LinkedIn Company channels; Mailchimp and HubSpot email preview alongside posts; External calendar (iCal) connection
Sources: help.heyorca.com, help.heyorca.com, help.heyorca.com, help.heyorca.com
Teams, approvals and clients
- Seats
- Unlimited users on every paid plan; Free is 1 user
- Roles
- External roles exist (External Stakeholders get no email invites); permission detail not read
- Approvals
- Approval on every paid plan; clients approve, reject or comment via link without login; Custom Approval Workflows with multi-stage rules (2026-08); statuses Approved, Awaiting approval, Needs revision, Draft
- Client access
- Separate workspace per client; clients see only what the agency shares; clients added as users at no extra cost (vendor states)
- White label
- Custom branding on Basic and Pro; branded reports
- Workspaces and brands
- Workspace (formerly calendar) includes up to 10 social accounts; extra accounts $10 each per month
Sources: heyorca.com, help.heyorca.com, help.heyorca.com
Content creation and AI
- AI features
- Oscar AI assistant: Caption suggestions, drafts posts in calendar, adapts captions per platform, brand voice feedback, web search, how-to answers; AI Content Grader: Brand check article exists in help center, not read; AI report summary: Help article exists, not read; AI hashtag and alt text suggestions: Controlled by AI permissions page
- AI credits
- Help article on Oscar states no usage credits or limits; plan inclusion not stated
- Design tools
- Canva integration inside HeyOrca, export of video, multi-image, GIF, PDF from Canva; Photo and GIF upload and edit
- Media library
- Unlimited media storage (vendor states); Google Drive uploads
- Links and UTM
- Link shortening and preview links
- Video tools
- Custom thumbnails for video posts; recommended video publishing guidelines
Sources: help.heyorca.com, help.heyorca.com, heyorca.com
Analytics and reporting
- Metrics
- Facebook: views, engagement, follows, reach, impressions, Reels engagement; Instagram: reach, views, engagement, saves, shares, story metrics, demographics; LinkedIn: impressions, engagement, post clicks, audience growth; TikTok: views, engagement, followers, watch time
- Competitor tracking
- Competitor Reports for Facebook and Instagram
- Report exports
- Visual reports shareable; View-only shareable report links; Scheduled automated reports; Custom reports (up to 10 templates per workspace)
- Data history
- Facebook and Instagram up to 2 years, LinkedIn up to 1 year, TikTok post insights up to 2 years
- White label reports
- Reports carry agency branding (vendor states)
Sources: help.heyorca.com, heyorca.com, help.heyorca.com
Inbox and engagement
- Inbox
- Social Inbox add-on on Basic ($39/workspace/mo), included in Pro; mobile inbox for Facebook, Instagram, LinkedIn, TikTok (2026-10)
- Listening
- Social Listening add-on on Basic ($39), included in Pro; Brand Monitoring report (history from 2025-07)
- Automation
- AI reply suggestions; Instagram auto DMs referenced
Sources: heyorca.com, help.heyorca.com, help.heyorca.com
Integrations, API and apps
- Integrations
- Canva; Mailchimp; HubSpot; Google Drive; Google Calendar and Outlook via iCal
- iOS app
- HeyOrca mobile app for notification publishing and inbox (store not read)
- Android app
- Same mobile app (store not read)
Sources: heyorca.com, help.heyorca.com
Pricing details
- Billing model
- Per workspace per month: Free, Basic, Pro, custom Agency (USD)
- Annual discount
- 15% on annual billing
- Trial
- 14-day trial on Basic and Pro, no credit card (vendor states); Free includes 14-day Pro trial
- Free plan
- Free: 1 user, 2 social profiles, 15 scheduled posts per month
- Add-ons
- Basic: Reporting $59; Social Inbox $39; Social Listening $39; Reports and Listening $79; Extra social accounts beyond 10: $10 each per month
- Discounts
- Non-profit 25% off monthly or 40% off annual with proof of status; Multi-calendar discount shown on pricing page, threshold unclear
- Cancellation
- Subscriptions auto-renew; monthly must cancel before next payment date, annual must give notice before renewal
- Currencies
- USD
Sources: heyorca.com, help.heyorca.com
Security and compliance
- GDPR
- GDPR Compliance page linked in footer, not read
Source: heyorca.com
Support and onboarding
- Support channels
- Email customercare@heyorca.com; In-app live chat
- Help centre
- https://help.heyorca.com/en/
- Training
- Agency plan includes training (vendor states)
- Onboarding
- Onboarding and training offered; Agency plan includes onboarding and account management
- Import from
- Hootsuite; Sprout
Sources: help.heyorca.com, heyorca.com
Recent product changes
2026-10-21
Manage comments and DMs from Facebook, Instagram, LinkedIn, TikTok in mobile app
2026-08-26
Multi-stage approval workflows with rules per stage
2026-08-18
Facebook and LinkedIn First Comment
First comments publish automatically
2026-07-30
Publish Facebook Stories directly
2026-07-23
Search and attach trending audio for TikTok and Instagram Reels
2026-05-21
Shareable report links and external calendars
View-only report links; iCal calendar connection
2026-04-06
Existing X accounts become placeholder accounts due to API price increase (vendor states)
2026-02-09
Oscar side panel available from calendar
Limits the vendor documents
- X is no longer supported; homepage and pricing page may still list it(help.heyorca.com)
- TikTok direct publishing is video only; image carousels need notification publishing(help.heyorca.com)
- Instagram personal accounts not supported (converted to placeholders 2024-12-04)(help.heyorca.com)
- Accounts need reauthorization about every 60 to 90 days(help.heyorca.com)
- Cannot bulk edit media or caption of bulk-created posts(help.heyorca.com)
- Oscar cannot create recurring posts, reply to comments or approve posts(help.heyorca.com)
Pages read for this profile (21)
- https://www.heyorca.com/
- https://www.heyorca.com/pricing
- https://www.heyorca.com/agencies
- https://www.heyorca.com/data-security
- https://help.heyorca.com/en/
- https://help.heyorca.com/en/articles/2694017-frequently-asked-questions
- https://help.heyorca.com/en/collections/8471321-publish-by-platform
- https://help.heyorca.com/en/collections/115689-plan-publish-posts
- https://help.heyorca.com/en/collections/18159289-product-feedback-and-release-notes
- https://help.heyorca.com/en/collections/2635822-reports-analytics
- https://help.heyorca.com/en/articles/13863296-x-formerly-twitter-integration-discontinuation
- https://help.heyorca.com/en/articles/14740862-understand-direct-publishing-and-notification-publishing
- https://help.heyorca.com/en/articles/15122022-release-notes
- https://help.heyorca.com/en/articles/10485374-bulk-create-posts-for-faster-scheduling
- https://help.heyorca.com/en/articles/13517630-use-oscar-to-assist-with-creating-content
- https://help.heyorca.com/en/articles/4262803-connect-and-publish-to-instagram
- https://help.heyorca.com/en/articles/6637725-connect-and-publish-to-tiktok
- https://help.heyorca.com/en/articles/9740115-connect-and-publish-to-linkedin
- https://help.heyorca.com/en/articles/11459419-create-edit-and-manage-recurring-posts
- https://help.heyorca.com/en/articles/4622627-what-metrics-are-available-for-each-report
- https://help.heyorca.com/en/articles/7140865-customize-publishing-options
Pick HeyOrca if
Pick HeyOrca if client approval is the main job and you can map each brand to one calendar. If you juggle many small brands on a tight budget, the per-calendar billing adds up quickly.
Questions people ask
Does HeyOrca have a free plan?
Yes. Free covers 1 user, 2 social profiles and 15 scheduled posts per month, per calendar.
Which networks does HeyOrca support?
Facebook, Instagram, LinkedIn, Pinterest, Threads, TikTok, YouTube and Google Business Profile. The pricing page still lists X, but HeyOrca's help center says the X integration was removed on 2026-04-06.
What does HeyOrca cost to start?
Free is $0. The first paid plan, Basic, is $59 per calendar per month.
Alternatives
Tools for a similar audience that share the most networks with HeyOrca.
How we checked
Read from the raw pricing page HTML. Plans are billed per calendar (one per brand), with the page noting a 40% discount at 5+ calendars and 15% for annual billing. The annual toggle did not expose a dollar figure in the page, so annual-equivalent prices are null. Networks listed on the pricing page integrations block: Facebook, Instagram, LinkedIn, Pinterest, Threads, TikTok, X, YouTube, Google Business Profile. AI: 'Oscar AI' assistant. No public API is mentioned on the pages read, so hasApi is unknown. X support was removed on 2026-04-06 per HeyOrca's help center; existing X accounts became placeholder accounts (notification publishing only), so X is not counted as a publishing network. Its pricing and home pages may still list X.