Planable review 2026: pricing, plans, pros and cons

Updated 9 Nov 2026 · prices checked 6 Nov 2026 · source

Planable is a good fit when getting posts approved is the hard part of your week. Every plan has unlimited users, reviewers can comment and approve from a shared link without an account, and approved posts can schedule themselves. You pay per workspace (one per brand or client): Basic is $33 a month billed yearly for 4 pages and 60 posts, Pro $49 for 10 pages, 150 posts, required approvals and the public API. The costs sit outside the plan. Analytics and the inbox are add-ons per workspace, the post caps are low for busy accounts, Basic publishes one X post a day, and Planable gives no refunds. The 50-post trial has no time limit and needs no card, so test your real approval flow before paying.

Best for

Agencies, multi-brand companies and in-house teams whose posts go through colleagues, clients or legal before they publish, and who want everyone in the tool without paying per seat.

Not for

High-volume posters, solo creators who need analytics on a budget, anyone who posts several times a day to X on the entry plan, and teams that want a free plan.

What it really costs

Typical setups, priced from Planable's own pricing page. Taxes not included.

Setup	Plan	Monthly billing	Annual, per month
One brand, up to 4 pages, a few posts a week, optional approvals1 workspace, unlimited users, 60 posts a month (the counter resets on the 1st), 1 X post per 24 hours, feed and calendar views, MCP connector, Zapier, Canva and Slack. No analytics, inbox, public API or chat support. Prices exclude tax.	Basic	$39	$33
One brand, 5 to 10 pages, every post must be approvedBasic allows only 4 pages per workspace, so 5 or more means Pro. Adds 150 posts a month, required approvals, team-only drafts and notes, bulk approval, grid view, the public API and chat support. Analytics and the inbox are still extra.	Pro	$59	$49
One brand on Pro with analytics and a shared inbox$59 + $14 + $9 on monthly billing; on the yearly toggle the pricing page shows $49 + $12 + $7.50. Planable's pricing file lists the yearly add-ons as $140 and $90 a year, which works out to $11.67 and $7.50 a month. Each add-on has a 30-day free trial, but only on a paid plan.	Pro plus Analytics and Social Inbox add-ons	$82	$68.50
Agency, 3 clients, each with its own approval flowPlanable recommends one workspace per client, and the price multiplies by workspace: 3 x $59 or 3 x $49. Users stay unlimited. No analytics or inbox included.	Pro, 3 workspaces	$177	$147
Agency, 3 clients, monthly reports for each3 x ($59 + $14) on monthly billing, or 3 x ($49 + $12) using the yearly prices on the pricing page. Analytics is priced per workspace, so every client who gets a report adds the add-on.	Pro, 3 workspaces, plus Analytics on each	$219	$183
One brand tracking mentions and competitors$59 + $99 monthly, or $49 + $82.50 on the yearly toggle ($990 a year for the add-on in Planable's pricing file). Covers 1 brand keyword, 3 topic keywords and 3 competitor keywords per workspace. It doesn't need the Analytics add-on.	Pro plus Social Listening add-on	$158	$131.50
Multi-level approvals, SSO, or more than 10 pages per brandNot published: custom pricing through a demo. Enterprise lists unlimited posts, 50 pages per workspace, multi-level approvals, list view, SSO, a dedicated account manager and payment by bank transfer. The pricing page also points teams with more than 5 workspaces to sales for a volume discount.	Enterprise	Not published	Not published

Every Planable plan and limit ›

Pros and cons

Each point says how we know it: from Planable's own documentation, or from a hands-on test with its date.

Pros

Every plan has unlimited users and is priced per workspace, so adding designers, managers or client reviewers costs nothing. Documented · source
Occasional approvers can view and comment on a post from a shared link without an account, and approved posts can be scheduled automatically and locked against further edits. Documented · source
The free trial covers 50 posts with no time limit and no credit card, so you can run a real approval cycle before paying. Documented · source
AI rewrite and generation, first comment scheduling, recurring posts, the media editor and the MCP connector for Claude or ChatGPT are on every plan, Basic included. Documented · source
Network support goes beyond basic posts: LinkedIn polls and native PDF documents, Google Business Profile offers and events, Instagram Trial Reels, and YouTube category, playlist and "made for kids" settings. Documented · source
Universal Content puts blog posts, newsletters and other non-social work in the same calendar and approval flow as social posts. Documented · source

Cons

Posts are capped per workspace: 60 a month on Basic and 150 on Pro, counted on posts created across all pages in the workspace. Documented · source
Analytics ($14), Social Inbox ($9) and Social Listening ($99) are paid add-ons per workspace per month on Basic and Pro, and none of them can be tried during the free trial. Documented · source
Basic publishes 1 X post per 24 hours, and the free trial can't publish to X at all. Documented · source
Required approvals, team-only drafts and notes, bulk approval, the public API and chat support all start at Pro; Basic has the knowledge base only. Documented · source
All sales are final: the terms say Planable gives no refunds on subscription fees, and Enterprise or custom plans need 90 days' notice to cancel. Documented · source
The inbox handles DMs only for Facebook and Instagram, and Analytics doesn't cover Pinterest or Threads. Documented · source
On Basic and Pro, published posts are archived after 13 months and permanently deleted 30 days later. Documented · source

Planable is a social media scheduler built around review and approval: every plan includes unlimited users, and you pay per workspace, one for each brand or client. Basic costs $39 a month ($33 billed yearly) for 4 pages and 60 posts; Pro costs $59 ($49 billed yearly) for 10 pages, 150 posts, required approvals and the public API. This review draws on Planable's pricing page, its machine-readable pricing file, terms, product pages and changelog, read on 2026-11-09, not on hands-on testing. Planable's help centre returned 403 errors, so per-network file limits could not be checked.

Planable pricing and who it suits

Planable suits teams where a post passes through several people before it goes out: an agency and its clients, a brand and its legal team, a head office and its locations. Reviewers can be invited by email or link, and occasional approvers can view and comment on a post without an account. On Pro, a post can't publish until at least one approver signs off.

The pricing unit is the workspace. Planable recommends one per brand or client, so an agency with 5 clients needs 5 workspaces, and the price multiplies with them. Within a workspace, users are unlimited, and the limits that matter are pages and posts:

Plan	Monthly	Billed yearly	Pages per workspace	Posts per month	Approvals
Basic	$39	$33	4	60	None, optional
Pro	$59	$49	10	150	None, optional, required
Enterprise	Custom	Custom	50	Unlimited	Adds multi-level

Yearly billing is labelled "2 months free". Analytics, Social Inbox and Social Listening are add-ons per workspace: $14, $9 and $99 a month on monthly billing, or $12, $7.50 and $82.50 a month on the yearly toggle. A single brand on Pro with analytics and the inbox costs $82 a month, or $68.50 billed yearly. Prices are in US dollars and exclude tax. Cards are charged through Stripe; only Enterprise can pay by bank transfer. Non-profits can ask support for a discount, and teams with more than 5 workspaces are sent to sales for volume pricing.

The trial is the easiest way to judge it. It covers 50 posts in total with no time limit and no card, on 4 pages per workspace. It can't publish to X, and the add-ons can only be tried once you're on a paid plan, each with its own 30-day trial.

Publishing, network by network

Planable publishes to 9 networks: Facebook, Instagram, LinkedIn, X, Threads, TikTok, YouTube, Pinterest and Google Business Profile. The details below come from Planable's product and scheduling pages and its changelog, which are marketing pages and don't list file sizes or video lengths except where noted.

Instagram. Professional accounts only (Business and Creator). Single posts, carousels, Stories, Reels and Trial Reels, with location, first comment, alt text, custom Reel thumbnails, people tags and collab invites. Reels can use Instagram's trending music or original audio. Trial Reels need a Business or Creator account with at least 200 followers, and Instagram is still rolling them out.

Facebook. Pages only. Single and multiple images, carousels, link posts, Stories and Reels, with audience targeting by interest, age, location and language, a post location, first comment, page tags, and titles, tags and thumbnails for videos.

LinkedIn. Personal profiles and company pages. Images, video and GIFs (now together in one post), carousels made from images, native PDF document posts of up to 100 MB and 300 pages, polls, targeting, first comment and tags for pages and people. Poll results show in Planable for company pages only, and PDF posts can't be made from the mobile app, the API or the MCP connector yet.

X. Posts with images, GIFs and links, alt text, account tags and a character counter. Basic publishes only 1 post per 24 hours; Pro and Enterprise are unlimited. None of the pages read mention scheduling a thread.

TikTok. Personal and business accounts. Videos and photo posts with trimming, thumbnail choice, AI captions from the video, and tracks from TikTok's commercial music library.

YouTube. Videos and Shorts, with title, description, visibility, category, playlist, licence, "made for kids", tags and a custom thumbnail.

Pinterest. Business accounts only. Pins with one or more images or video, title, description, link and board.

Threads. Text, images, carousels and video.

Google Business Profile. Image and video posts, offers (with coupon code, validity and terms), events, and call-to-action buttons.

Posts can be grouped across networks, synced or edited per network, and switched between types (a post to a Reel, a Reel to a Story) without losing comments or approvals. The pricing page lists recurring posts on every plan.

Planning, team and approvals

Basic gives you feed and calendar views; Pro adds the Instagram grid planner; Enterprise adds a list view for bulk actions. Each workspace has its own time zone, preferred posting slots, labels (5 on Basic, 10 on Pro), campaigns (3 and 10), post templates and approval settings. The calendar is drag and drop with post previews. Pro can sync content published outside Planable into the calendar.

Collaboration tools come on every plan: comments, text annotations, suggested edits and version history (1 week on Basic, 30 days on Pro). Pro adds team-only drafts and notes, so a client only sees a post when it's ready, plus bulk approval and bulk requests for approval. Roles separate team from client members, and permissions to view, approve, edit, publish or analyze can be set per person.

Approval comes in four levels. "None" and "Optional" are on Basic, "Required" (at least one approver must sign off) starts on Pro, and multi-level chains (for example team lead, then client, then legal) are Enterprise only. Once a post is approved, it can schedule itself and be locked against edits. Notifications go to email, push, Slack or the in-app activity inbox.

Analytics and reporting

Analytics is an add-on at $14 per workspace a month, with a 30-day trial on paid plans. The pricing page says it covers Facebook, Instagram, LinkedIn, YouTube, TikTok and Google Business Profile; the changelog added X, though not yet in the cross-channel view. Pinterest and Threads aren't covered.

It shows profile and post metrics, audience demographics, top posts, a personalised best time to post, and cross-channel reports you can share as a link, PDF or CSV. Competitor tracking follows up to 5 competitors per Instagram, Facebook, LinkedIn, TikTok or YouTube profile. History reaches back up to 12 months, depending on each network. Metrics combine organic and paid posts.

Social Inbox ($9 per workspace a month) gathers comments from Facebook, Instagram, LinkedIn and TikTok and DMs from Facebook and Instagram, with AI reply suggestions and sorting by sentiment. Social Listening ($99) tracks 1 brand, 3 topics and 3 competitors across Instagram, Facebook, LinkedIn, YouTube, X, TikTok, Reddit and the web; brand mentions refresh every 24 hours and topics and competitors every 7 days.

API, AI and integrations

AI tools are on every plan: generating posts from a prompt, rewriting, captions from images or videos, hashtags and suggestions based on past posts. None of the pages read mention AI credits or usage limits.

The MCP connector is on every plan, Basic included. Planable says it lets Claude, ChatGPT or another MCP client draft posts into the right workspace with labels, find missing approvals and pull cross-client reports.

The public API starts on Pro. The integrations page describes a full REST API with interactive docs, but it doesn't link to them, and this review found no public documentation or rate limits. Zapier, Canva and Slack are on every plan; Planable's AI instructions page calls Zapier "beta". viaSocket, external calendar sync and two-factor authentication are listed too, and SSO is Enterprise only.

Planable limits and gotchas

Post caps count created posts. 60 or 150 a month per workspace, across all its pages, resetting on the 1st. The pages read don't say whether one grouped post to several networks counts once or once per network.
Add-ons multiply. Analytics, the inbox and listening are priced per workspace, so an agency pays them again for every client that needs them.
No refunds. The terms say all sales are final. Downgrades leave credit for future invoices, annual plans keep access until the end of the period, and Enterprise or custom plans need 90 days' notice to cancel.
Old posts are deleted. On Basic and Pro, published posts are archived after 13 months and permanently deleted 30 days later. Enterprise keeps them 24 months and archives for a year.
X on Basic. One published post per 24 hours, and none during the trial.
Account types. Instagram needs a professional account, Facebook needs a Page and Pinterest needs a business account.
The pricing sources disagree in places. The plan comparison table always shows monthly add-on prices, while the plan cards follow the billing toggle. The pricing file gives yearly plans as about $32.50 and $49.17 a month, against $33 and $49 on the page. The Enterprise card says Analytics and Social Inbox are included, while the FAQ says they're available as add-ons; ask sales.
Support depends on plan. Basic gets the knowledge base only; chat support starts on Pro; priority support and onboarding are Enterprise.
Help centre unverified. help.planable.io returned 403, so limits here come from Planable's marketing pages, pricing file and changelog.

Alternatives worth a look

HeyOrca: also built for client approvals, with unlimited users priced per calendar and a free plan.
Kontentino: client and internal approval workflows with an Instagram grid preview, 10 profiles from $59 a month billed yearly.
Loomly: a calendar with approval workflows, 12 accounts and 3 users from $49 a month billed yearly.
Sendible: client workspaces with unlimited users, 1 workspace and 6 profiles from $29.75 a month billed yearly.
SocialPilot: flat plans with client approvals and unlimited client seats on Premium at $85 a month billed yearly.
ContentStudio: unlimited workspaces and users for 25 accounts on Agency Unlimited at $99 a month billed yearly.
Buffer: a free plan, then per-channel pricing with unlimited users on Team.
PlanPost: unlimited accounts and posts on Pro at $39 a month ($33.25 billed yearly), with an API and MCP server; 7 networks, without Pinterest or Google Business Profile.

What users report elsewhere

Recurring themes on public review sites and forums, summarised and linked. These are other people's experiences, not our tests, and we don't turn them into a score.

Trustpilot: Most reviews on the first page date from August and September 2025, with two from 2026. Reviewers praise ease of use, a clean interface, the drag and drop calendar, approval and feedback flows that replace email threads, and handling several clients in one place. Complaints mention failed publishes with slow support, add-ons that are paid separately and limited storage on the basic plan, missing native features such as music and tagging that reviewers put down to platform APIs, buggy buttons on web and mobile, and not being able to change a draft's post type (Planable's changelog announced post type switching on November 3). Planable replies to many reviews, including some negative ones. Trustpilot notes the company hasn't invited reviews recently. Read 9 Nov 2026 · open
GetApp: GetApp's summary of its verified reviews (page updated October 2026) says users like the intuitive interface, visual post previews, the calendar and the approval process for teams and clients, and report responsive support and frequent updates. Reported problems are occasional glitches, missing or weaker features such as advanced analytics, a wish for more integrations and for more depth for larger teams, and pricing some find high or inflexible. The summary also praises a free plan, which Planable's pricing page no longer offers. Read 9 Nov 2026 · open

Questions people ask

Is Planable free?

There is no free plan, but the free trial covers your first 50 posts with no time limit and no credit card. The 50 posts don't reset each month, X publishing is off during the trial, and the Analytics and Social Inbox add-ons can only be tried once you pay.

How much does Planable cost?

In USD before tax, per workspace: Basic $39 a month or $33 billed yearly, Pro $59 or $49 billed yearly, and Enterprise priced by sales. Add-ons are extra per workspace: Analytics $14, Social Inbox $9 and Social Listening $99 a month, or $12, $7.50 and $82.50 a month on yearly billing. Users are unlimited on every plan.

How do I sign up for Planable?

Start the free trial with the "Try for free" button on Planable's site; no card is needed. You get 50 posts in total, 4 pages per workspace and unlimited users. When the 50 posts are used, you pick a paid plan for each workspace from the Billing Dashboard.

Does Planable have a mobile app?

Yes, for iOS and Android. Planable says you can plan, review, approve and schedule from it and get push notifications. Some newer features are web only for now: LinkedIn PDF posts, for example, aren't supported in the mobile app.