Agorapulse review 2026: pricing, X add-ons, pros and cons

Updated 13 Nov 2026 · prices checked 5 Nov 2026 · source

Agorapulse is a good fit for small marketing teams and agencies that want publishing, a shared inbox with comment moderation, listening and reporting in one tool, and that value support: every plan has 24/7 support and a first reply target, from under 6 hours on Standard to under 30 minutes on Custom. The cost is driven by people, not profiles. Every plan is billed per user ($79, $119 and $149 a month billed yearly, $99, $149 and $199 monthly), each plan includes 10 profiles, and extra profiles cost $10 a month each billed yearly ($15 monthly). X is not included at all: each X profile needs a paid add-on, $29 a month for publishing only or $69 with inbox and reports. Many workflow tools sit on Advanced (queues, CSV bulk scheduling, shared calendars, Zapier), and multi-step approvals, SSO, Slack, HubSpot and the reports API are Custom only. The classic free plan ended on July 6, 2026; use the 30-day trial (no card) to test the plan you would actually pay for.

Best for

Teams of one to a few people managing up to 10 profiles, who answer a lot of comments and messages, want reporting with Google Analytics ROI and care about fast support.

Not for

Larger teams (every seat is paid), X-heavy accounts (each X profile is an extra $29 or $69 a month), teams that need multi-step approvals or Slack without a Custom contract, developers who need a publishing API, and anyone looking for a free plan with a normal composer.

What it really costs

Typical setups, priced from Agorapulse's own pricing page. Taxes not included.

Setup	Plan	Monthly billing	Annual, per month
One social media manager, up to 10 profiles, no XBilled yearly as $948 a year ($79 x 12, computed); the page says this saves $240 a year. Includes unlimited scheduling, the inbox with comment moderation and Google review replies, basic reports with white-label export, the AI writing assistant and the MCP connector. No first comments, X threads, Instagram grid preview, calendar notes or live chat.	Standard, 1 user	$99	$79
Same manager, also posting to 1 X profile$99 + $29. Agorapulse's help center prices X Lite (publishing only) at $29 per connected X profile per month and gives no yearly figure, so the yearly cost is not stated: the plan alone is $79 a month billed yearly.	Standard plus X Lite	$128	Not published
Small team of 3, simple approvals, link in bio, first comments3 x $149 monthly or 3 x $119 billed yearly ($4,284 a year, computed; the page says each user saves $360 a year). Adds one-step approvals, internal comments, PulseLink in Bio, Instagram product tagging, first comments, X threads, Canva, post and inbox assignment and live chat support. Still 10 profiles.	Professional, 3 users	$447	$357
Agency, 3 users, 20 profiles, queues, CSV bulk scheduling and shared calendarsMonthly: 3 x $199 + 10 x $15. Billed yearly: 3 x $149 + 10 x $10 ($6,564 a year, computed). The page states both extra profile prices. It lists 10 profiles per plan and does not say the limit grows with users, so this assumes it does not. Adds queues, CSV import of up to 200 posts, recommended times, 5 shared calendars, saved replies, Zapier, ads and advanced ROI reports and 24 months of data.	Advanced, 3 users plus 10 extra profiles	$747	$547
Same agency, with full X management for 2 X profiles3 x $199 + 2 x $69, with no extra profiles. X Plus ($69 per X profile per month) adds the X inbox and reports to publishing. No yearly price for X Plus is published, so the yearly cost is not stated: the plan alone is $447 a month billed yearly.	Advanced, 3 users plus 2 X Plus	$735	Not published
Brand that needs multi-step approvals, SSO, Slack or the reports APINot published: tailored pricing after a demo. Unlimited profiles, multi-step approvals, custom roles, SSO, Slack, Microsoft Teams, HubSpot, Salesforce, Looker Studio, the reports open API, historical data import, AI reply suggestions, video call support and a dedicated Customer Success Manager.	Custom	Not published	Not published

Every Agorapulse plan and limit ›

Pros and cons

Each point says how we know it: from Agorapulse's own documentation, or from a hands-on test with its date.

Pros

The inbox is on every plan, Standard included: comments, DMs and reviews in one place, comment moderation, Google Business review replies, inbox search, inline translation and one automated moderation rule per profile. Documented · source
Support is 24/7 on every plan, with published first reply targets of under 6 hours on Standard, under 2 hours on Professional, under 1 hour on Advanced and under 30 minutes on Custom. Documented · source
The 30-day free trial needs no credit card and is offered on Standard, Professional and Advanced. Documented · source
The MCP connector works with Claude, ChatGPT and Microsoft Copilot Studio on current plans, signs in with OAuth, sees only what your Agorapulse role allows and creates drafts rather than publishing on its own. Documented · source
Publishing covers Facebook, Instagram, LinkedIn, TikTok, YouTube, X, Threads, Pinterest, Google Business and Bluesky, including LinkedIn polls and document carousels, Pinterest video Pins and Google Business events and offers. Documented · source
Ad accounts and Google Analytics don't count toward the profile limit, and every plan has a basic social media ROI report built on Google Analytics. Documented · source

Cons

Every plan is billed per user, and the terms forbid letting more than one person use a seat, so the bill grows with every teammate. Documented · source
X needs a paid add-on for every X profile: X Lite at $29 a month for publishing only, or X Plus at $69 a month with the X inbox and reports. Documented · source
Publishing queues, CSV bulk scheduling, recommended posting times, post labels, shared calendars, saved replies and Zapier all start on Advanced. Documented · source
Multi-step approval workflows, custom roles, SSO, Slack, Microsoft Teams, HubSpot, Salesforce and the reports open API are on Custom only, which is quoted after a demo. Documented · source
Standard has no first comments, no X threads, no approvals, no calendar notes and no live chat; those start on Professional. Documented · source
The classic free plan ended on July 6, 2026. The free Archie plan covers only Facebook, Instagram, LinkedIn and YouTube, and new posts can only be created with Archie. Documented · source
Only Facebook posts can be edited after publishing; posts on other networks have to be edited natively, and X and TikTok posts can't be edited at all. Documented · source

Agorapulse is a social media management tool that costs $79, $119 or $149 per user a month billed yearly ($99, $149 or $199 monthly), with 10 social profiles on each plan and a 30-day free trial with no card. The classic free plan ended on July 6, 2026, and every X profile needs a paid add-on. This review draws on Agorapulse's pricing page, help center, terms and release notes, read on 2026-11-13, not on hands-on testing.

Agorapulse pricing and who it's for

Agorapulse suits teams where one or a few people publish, answer comments and messages and report on results for one brand or a handful of clients. Standard covers a single social media manager. Professional adds the basics of teamwork (one-step approvals, internal comments, assignments) and Advanced adds the tools that save time at volume (queues, CSV bulk scheduling, shared calendars). Anything with multi-step approvals or enterprise sign-in is Custom.

A user is a person on your team; a profile is one connected social account. Seats can't be shared: the terms say one seat is for one person.

Plan	Monthly, per user	Billed yearly, per user	Yearly saving per user	Profiles	Data retention	First reply target
Standard	$99	$79	$240	10	6 months	Under 6 hours
Professional	$149	$119	$360	10	12 months	Under 2 hours
Advanced	$199	$149	$600	10	24 months	Under 1 hour
Custom	Quoted	Quoted	Not stated	Unlimited	24 months	Under 30 minutes

The yearly toggle says "Save up to 20%". The figures work out to about 20% on Standard and Professional and about 25% on Advanced.

Agorapulse free plan and free trial

Standard, Professional and Advanced start with a 30-day trial and no card; Custom starts with a demo. The help center says the classic free plan ended on July 6, 2026; former free users can move to a paid plan or to the free Archie plan. Archie is the AI repurposing tool, and on its free plan new posts can only be created through Archie, for Facebook, Instagram, LinkedIn and YouTube profiles only.

One wording conflict to know: the pricing FAQ says there are no automatic charges after the trial, while the terms say that if you have already entered payment details, your card or PayPal account is charged on the billing date shown in your account.

Extra profiles, X add-ons and nonprofit pricing

Extra profiles: $10 a month each with yearly billing, $15 with monthly billing. Ad accounts, Google Analytics and other tool connections don't count toward the limit.
X Lite: $29 a month per X profile, publishing only. Posts published natively on X don't sync back.
X Plus: $69 a month per X profile, with publishing, the X inbox (mentions and DMs) and reports. Data starts syncing on activation, with no history import.
Other add-ons: Advanced Listening, Advocacy and Competitive Benchmarking are sold after a demo, with no published price.
Nonprofits: the pricing FAQ says special pricing exists; no figure is published.

The pages read give no yearly price for X Lite or X Plus. Fees on the site exclude VAT and other taxes.

Publishing, network by network

Scheduling is unlimited on every plan, with one calendar, drafts, multi-profile posts, audience targeting for Facebook and LinkedIn, link shortening and automatic UTM tags. First comments, X threads, calendar notes, the Instagram grid preview and subtitle uploads start on Professional. Queues, CSV import of up to 200 posts and recommended posting times start on Advanced.

Facebook. Posts with text, images, video or links, Reels and Stories (one image or video per Story), first comments, boosting and publishing to existing albums. No native carousel: several images show as a gallery. Since September 2026 you can edit the text of a published Facebook post in Agorapulse, the only network where that works.

Instagram. Posts, carousels of up to 10 items, Reels and Stories, with first comments, user and product tags, collaborators and PulseLink in Bio. Stories with stickers or text effects go out by mobile notification. Reels and Stories can't be published at once. The help article says Reels use original audio only, while a July 2026 release note adds sounds from Meta's Sound Collection in the composer.

LinkedIn. Posts, document carousels (PDF, DOCX, PPTX) and polls, with first comments and targeting. Polls can't carry media and poll results don't show in Agorapulse. The author shown is the admin who connected the Page.

TikTok. Photo and video posts. Video can also go by mobile notification. Trending sounds, effects, filters and text overlays must be added in TikTok.

YouTube. Videos and Shorts; vertical videos under 3 minutes are treated as Shorts automatically. No community posts and no unlisted videos.

X. Only with the X Lite or X Plus add-on. Posts and threads, but no polls, no more than 4 images and no posting the same content to several X profiles at once.

Threads. Text, image and video posts with up to 20 media items, and multi-part Threads posts in the composer since May 2026. One hashtag per post, no GIFs and no mobile publishing.

Pinterest. Image and video Pins to one board per post. Boards can't be created in Agorapulse; secret boards, sub-boards, Rich Pins and Idea Pins aren't supported.

Google Business Profile. What's New, Event and Offer posts, each with at least one image.

Bluesky. Up to 300 characters with up to 4 images or 1 video, not both. No threads, quote posts or reposts.

Reddit. The pricing page and homepage list Reddit, and Listening tracks it, but the publishing guide read doesn't cover Reddit posts.

Planning, team and approvals

Roles work at two levels: organization roles (Owner, Co-owner, Manager, Advanced Member, Member and Archie User) and per-profile roles (Admin, Editor, Moderator and Guest). Moderators can't publish directly and must send posts for approval.

Standard: profile-level access limits and two-factor sign-in, but no approvals or internal comments.
Professional: one-step approvals for teammates or clients, internal comments, custom inbox views and post and inbox assignment.
Advanced: custom fields, post labels, bulk approval, 5 shared calendars for outside reviewers and the Profile Connector, which lets clients connect their own profiles.
Custom: multi-step approval chains, unlimited shared calendars, custom roles, feature visibility controls and SSO.

Recent additions from the 2026 release notes: approvals on inbox replies, hides, deletes and likes (September), an exportable Activity Log of team actions (October) and locked drafts that work as templates (June).

Analytics and reporting

Every plan has profile and post reports, community management reports, a basic ROI report from Google Analytics, white-label PDF or CSV export and AI summaries. Professional adds team performance reports. Advanced adds cross-network group reports, label reports, scheduled report emails, PowerPoint export, the advanced ROI report that ties revenue to posts, and ads reports for Facebook, Instagram and LinkedIn. Historical data import is Custom only.

Report Studio, the drag-and-drop report builder, is on Advanced and Custom (the release note calls it Tailored); legacy custom reports were due to be removed at the end of September 2026. Competitor tracking has its own section in the Analytics menu.

For Threads, the publishing guide says analytics aren't available, but a February 2026 release note describes Threads report exports in PDF, CSV and PowerPoint. Check Threads reporting in the trial if it matters.

Agorapulse social listening. Listening searches cover social networks, Reddit, news, blogs and forums, with up to 24 months of history, Boolean keyword filters and competitor share of voice. Advanced Listening for wider monitoring is a separate add-on sold after a demo.

API, AI and integrations

AI. The writing assistant, AI alt text and brand context are on every plan; AI reply suggestions are Custom only. Owners can switch AI features off one by one. Archie turns PDFs, web pages, video and audio into drafts for LinkedIn, Facebook, Instagram, YouTube, TikTok, Threads and X (X only on paid plans).

MCP. The MCP connector links Claude, ChatGPT and Copilot Studio to your account through OAuth. It reads the inbox, listening and reports, can reply to inbox items (approval rules still apply) and creates drafts, one per profile, but never schedules or publishes. The help center sets a limit of 1,000 requests every 30 minutes and says legacy plans are excluded.

Integrations. Bitly, Google Analytics, Google Drive and Tenor are on every plan, Canva from Professional, Zapier from Advanced, and Looker Studio, HubSpot, Salesforce, Slack and Microsoft Teams on Custom only.

The API. The pricing table lists a "Reports open API" for BI tools on Custom only. The pages read describe no public publishing API, so there are no published docs, rate limits or prices to give here.

Agorapulse limits and gotchas

Seats drive the bill. Five people on Professional is 5 x $119 a month billed yearly, before extra profiles or X.
X is always extra. $29 or $69 per X profile per month. The pricing page lists X among profiles that count toward the limit, while the X add-on article says X profiles don't count; ask before you plan around it.
10 profiles on every self-serve plan. Upgrading from Standard to Advanced adds features, not profiles.
Support channels differ by plan. Standard has email only in the comparison table; live chat starts on Professional and video calls on Custom, although the pricing FAQ says every plan gets chat, email or live training.
Renewal and cancelling. Plans renew automatically for the same term. If you delete your account early, the terms say you still owe the rest of the term, and plan changes come with 30 days' written notice.
Network rules. If a network removes a feature from its API, the terms let Agorapulse drop it without a refund.
Data location. The security page says customer data is hosted in the AWS Ireland region.

Alternatives worth a look

People comparing Agorapulse with Sprout Social, Hootsuite, Buffer, Metricool or RecurPost, or looking for free Agorapulse alternatives, can start here:

Sprout Social: deeper analytics and customer-care workflows, also per seat, from $79 a month billed yearly for up to 5 profiles.
Hootsuite: publishing, inbox, listening and analytics per seat, Standard at $99 a month billed yearly for 10 social accounts.
Vista Social: inbox, reviews and approvals with 15 profiles and 2 users from $79.17 a month billed yearly.
Sendible: unlimited users on every plan; Plus has 18 profiles and 3 workspaces for $84.15 a month billed yearly.
SocialPilot: 15 accounts, 3 users, an inbox, analytics and approvals on Standard for $42.50 a month billed yearly.
Metricool: a free plan for 1 brand, and Starter from $20 a month billed yearly for 5 brands.
RecurPost: evergreen recycling, with 20 accounts, 3 users and approvals on Agency for $65.83 a month billed yearly.
Buffer: a free plan for 3 channels, and Team at $10 per channel a month billed yearly with unlimited users.
PlanPost: unlimited accounts and posts on Pro at $39 a month ($33.25 billed yearly), with an API and MCP server and a free plan for 2 accounts; 7 networks, without Pinterest, Bluesky or Google Business Profile.

What users report elsewhere

Recurring themes on public review sites and forums, summarised and linked. These are other people's experiences, not our tests, and we don't turn them into a score.

Capterra: Capterra's review summary (page updated November 3, 2026) lists an intuitive interface, multi-user teamwork with assignments and approvals, and onboarding resources as the main positives. The negative themes are recurring glitches and slow loading, limits in image and video publishing such as carousel and size constraints, and video scheduling problems. Its feature notes say some reviewers find the reports clear while others find the metrics limited next to native analytics. Read 13 Nov 2026 · open
GetApp: GetApp's summary (page updated November 2026; its feature analysis covers reviews collected from July 2021 to February 2024) says users like scheduling and monitoring many profiles from one dashboard, the interface, reporting, onboarding new team members and client approvals, and describe support as responsive. Reported drawbacks are a price that can be high for small businesses and feature gaps, especially around Instagram Stories, drafts and some advanced functions, plus occasional posting glitches. Read 13 Nov 2026 · open

Questions people ask

How much does Agorapulse cost?

In USD, per user per month: Standard $99 monthly or $79 billed yearly, Professional $149 or $119, and Advanced $199 or $149. Each plan includes 10 social profiles; extra profiles are $15 a month each on monthly billing or $10 on yearly billing. Custom has unlimited profiles and is quoted after a demo. X is extra on every plan: X Lite $29 or X Plus $69 per X profile per month. Prices exclude VAT and other taxes.

Is Agorapulse free?

Not for normal use any more. The classic free plan ended on July 6, 2026. What remains free is the Archie plan (beta): up to 50 Facebook, Instagram, LinkedIn and YouTube profiles, 1 owner and up to 100 Archie-only users, 10 credits a month and the calendar and drafts, but new posts can only be made with the Archie AI tool. Standard, Professional and Advanced have a 30-day free trial with no credit card. The pricing page FAQ still mentions keeping a free plan after the trial; the help center article on the change is the newer source.

Does Agorapulse have nonprofit pricing?

The pricing page says yes but publishes no figure: nonprofits are asked to contact Agorapulse to get set up with the right plan at the right price. Ask for the discount in writing before you start a yearly plan.

Is Agorapulse cheaper than Sprout Social or Hootsuite?

At the entry level, on this site's data: Agorapulse Standard is $79 per user a month billed yearly for 10 profiles, Sprout Social Essentials is also $79 per user billed yearly but for up to 5 profiles, and Hootsuite Standard is $99 per user billed yearly for 10 accounts. All three bill per seat, so compare them for your team size, and remember that Agorapulse charges extra for every X profile.