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Publer

Checked 24 Oct 2026 · source · 11 networks · API yes · AI yes

Best for

Budget-conscious solo operators and small teams who want broad network coverage (including Mastodon and Bluesky) with pay-per-account pricing.

Skip it if

You want one flat price. Publer's cost grows with every connected account.

Overview

Publer is built around the connected account. The directory lists eleven networks, from Facebook and Instagram through Bluesky, Mastodon and Google Business, and it also publishes to Telegram and WordPress, which sit outside that list. The vendor names individuals, growing companies and social teams as its audience. Company detail is thin: the App Store developer is Kalemi LLC, Tirana is given as the base, and one undated case study put the team at 14 people.

The free plan is a trial run more than a home: 3 accounts excluding X, 10 scheduled posts per account (30 total), 25 drafts, a 24-hour published post history and CSV uploads of 5 posts. Professional starts at $5 a month for one account ($4 on annual billing) and Business at $10 ($8). The plan boundaries matter more than those entry numbers. Professional adds X and Threads support, unlimited scheduling and workspaces, and CSV files of up to 500 posts. Recycling, recurring posts, approvals, competitor analysis, unlimited AI and the API and MCP server are Business.

In shape it sits between a bare queue and a team suite. Roles are Owner, Admin, Editor and Client, with Clients limited to assigned accounts. There is no inbox, listening or reviews tool. What stands out to me is the handling of per-network detail: follow-up comments, threads across X, Threads, Mastodon and Bluesky with up to 25 posts each on three of them, and RSS auto-posting up to five years ahead. One approval quirk is worth knowing: a post that is still unapproved at its scheduled time is marked failed.

The vendor's own pages disagree in places. One article says Instagram needs a Creator or Business account and another says Business only. The TikTok carousel limit appears as both 35 and 10 photos on the same page. Analytics refresh is described as twice daily in one place and every 24 hours for the past 7 days in the dedicated article. Daily post limits per network exist only as an image. Recent changes include an MCP server announced 2026-09-28 and hashtag groups and shortcodes in August. I found no GDPR, SOC 2, SSO or data location statement.

What it does well

  • Network breadth is the main draw, with Bluesky, Mastodon, Threads and Google Business alongside the big names, and per-network post types handled in detail.
  • Paid plans include unlimited workspaces and a media library with unlimited storage, and accounts can be moved between workspaces.
  • Analytics exports to PDF, Excel and CSV, with automated PDF reports by email, and a manual Sync Insights reaches back up to three years.
  • The cancellation terms are gentle: full refund within 14 days of each payment on web, and a pause of 1, 2 or 3 months on paid plans.
  • Authenticator-app 2FA is available, and an Owner can require it for all members.

What to watch out for

  • Recycling and recurring posts are not supported on X, TikTok, YouTube, Pinterest, Google Business or WordPress, so evergreen automation covers fewer networks than the Business plan description suggests.
  • Facebook personal profiles have no official API, so no insights, post sync, follow-up comments or Auto-Delete. LinkedIn Articles are not supported, and Google Business post insights ended on 2023-02-20.
  • Free and Professional users bring their own OpenAI key for AI, billed by OpenAI, and the API and MCP access is Business only with a limit of 100 requests per 2 minutes.
  • Free keeps only 24 hours of published post history, and CSV files expire after 24 hours.
  • I would verify the daily post limits for your networks before relying on heavy volume, since the vendor shows them only as an image and says Enterprise has none.

Plans and prices

PlanBilled monthlyBilled annually, per monthUnitWhat you get
Free $0 $0 per month 3 accounts (no X), 1 user
Professional $5 $4 per month for 1 social account (scales per account) Starts at 1 account, owner only; unlimited scheduling, workspaces, X support
Business $10 $8 per month for 1 social account (scales per account) Starts at 1 account; unlimited AI, analytics, competitor analysis, API & MCP access
Enterprise Not published Not published custom Volume discounts, billed yearly; get a quote

Free plan: 1 user, 1 workspace, 3 social accounts (no X), 10 scheduled posts per account, 25 drafts, 24-hour post history

The headline numbers are per account. Professional is $5 a month for one account, or $4 billed annually after the 20% yearly discount, and Business is $10, or $8. Both scale as you connect accounts and add members, and the vendor says every 10th account or member is free. The extra-account and extra-member rates are not stated on the help article I could read, and the pricing calculator loads by JavaScript, so I would run it with your real counts. Business costs twice Professional per account, and recycling, approvals and the API sit behind it. Trials run 7 days on Professional and 14 on Business, with a $1 hold that may appear. Charities can get 50% off with proof.

Networks listed by Publer

  • Supports Facebook
  • Supports Instagram
  • Supports X
  • Supports LinkedIn
  • Supports TikTok
  • Supports YouTube
  • Supports Threads
  • Supports Bluesky
  • Supports Pinterest
  • Supports Google Business
  • Supports Mastodon

What Publer does on each network

Only what the vendor's own pages state. A blank cell means the pages do not say.

NetworkPost typesPublishingFirst commentAnalyticsInbox
Instagramsingle photocarousel up to 10 photosreeltrial reelstoryMixedYesYes
Facebookstatus updatelinksingle and multi-photoalbumstoryvideoreelcarouselGIFMixedYesYes
Xtextthreadlong form postphoto up to 4videoGIFpollretweetCommunity postAuto-publishYesYes
TikTokvideocarousel or multi-photoMixedNoYes
YouTubevideoshortMixedYesYes
LinkedIntextlinksingle and multi-photo up to 20videoGIFPDF carousel up to 100 pagespollYesYes
Threadstextthreadlinksingle and multi-photovideocarouselYesYes
Blueskytextthreadlinkphoto up to 4videorepostYesYes
Pinterestpinphoto carousel up to 5videoNoYes
Google BusinessupdateeventofferNoYes
Mastodontextthreadlinkphoto up to 4videoGIFpollboostYesYes
telegramtextlinksingle and multi-photo up to 10videoGIFYesNo
Instagram
Needs: Creator or Business account; direct Stories need a Business account, Creator accounts use push notification
Limits: Text 2,200 chars; alt text 1,000; photos under 8 MB, min 320x320; carousels cannot include video; Reels 3 sec to 15 min, 1 GB; direct Story takes first file only; no links, stickers or story insights
publer.com
Facebook
Needs: Pages and Locations post automatically; Groups and personal profiles post via push notification and the mobile app
Limits: Text 10,000 chars; link title 100, description 300; video under 5 h and 2 GB; Reels 3 to 90 sec; Stories 60 sec, Pages only; GIF under 4 MB; Groups and profiles: no insights
publer.com
X
Needs: Paid Publer plan (Professional or higher); long form posts need X Premium
Limits: Text 280 chars, 25,000 with Premium; links count as 23; photos under 5 MB; GIF under 15 MB; video under 10 min and 512 MB (120 min with Premium); poll option 25 chars; no duplicate content
publer.com
TikTok
Needs: One TikTok account per post; privacy setting must be chosen; Duet and Stitch toggles only if enabled in TikTok
Limits: Text 2,200 chars; video 3 sec to 10 min, 2 GB; carousel limit stated as both 35 and 10 photos; no links, watermark, recycle or recurring; cover frame only with Post Automatically
publer.com
YouTube
Needs: Visibility public, private or unlisted; monetization must be switched on manually per video in YouTube Studio
Limits: Title 100 chars; description 5,000; video up to 12 hours and 2 GB; Shorts vertical up to 3 min; no duplicate videos
publer.com
LinkedIn
Needs: Personal profile or Page; carousel or PDF needs a document title
Limits: Text 3,000 chars; alt text 4,086; video 3 sec to 15 min, 2 GB; poll option 30 chars; Articles not supported; PDF cannot mix with GIF or video
publer.com
Threads
Needs: Threads support needs Professional plan or higher
Limits: 500 chars per post; up to 25 posts per thread; photos under 8 MB; video up to 5 min and 1 GB; no GIFs; no location
publer.com
Bluesky
Needs: Email must be verified to post videos
Limits: 300 chars per post; up to 25 posts per thread; photos 1 MB (larger compressed); video up to 3 min and under 100 MB; no GIFs
publer.com
Pinterest
Needs: One Pinterest account per post; each Pin needs title, description and destination URL
Limits: Pin title 100 chars; text 500; alt text 500; video 4 sec to 15 min, 2 GB; external links only; no duplicate content
publer.com
Google Business
Needs: Connect a Google Business Profile with a Google login; one photo per post
Limits: Text 1,500 chars; event and offer titles 58; photo 10 KB to 5 MB, min 250x250; no video or multi-photo; no post insights since 2023-02-20; duplicates treated as spam
publer.com
Mastodon
Needs: Some servers restrict automation
Limits: Text 500 chars, more on some servers; photo caption 1,500; photos and GIFs under 8 MB; video under 99 MB; poll option 50 chars; threads up to 25 posts
publer.com
telegram
Needs: Telegram groups and channels
Limits: Text 4,096 chars; caption 1,024; photos under 10 MB; GIF and video under 50 MB; no insights
publer.com

Publishing and scheduling

Calendar views
Monthly; Weekly; Daily; Instagram Feed Preview; TikTok Feed Preview
Queue
AutoSchedule fills posting schedule slots; also at top of queue or within a date range; Shuffle for bulk posts
Bulk upload
CSV up to 500 posts per file on Professional (Free: 5 at a time); CSV files expire after 24 hours; also bulk from Media Library, Add Post, RSS and Explore
Recurring and evergreen posts
Recycle and Recurring on Business; recycling runs at midnight UTC and only for dates after today; not supported on X, TikTok, YouTube, Pinterest, Google, WordPress
Best time suggestions
Business plan: Autofill posting schedule with best times from your past posts; shows no slots without enough analytics data
Drafts and notes
Drafts with a date appear as notes in the Calendar; internal notes on posts; drafts do not expire; Free 25 drafts
First comment
Follow-up comments on all accounts except Pinterest, TikTok, Facebook personal profiles and Google; on X, Threads, Bluesky and Mastodon they publish as thread posts
Hashtag tools
Hashtag Suggestions, Hashtag Groups, Hashtag Counter; hashtag analytics on Business
Link in bio
Linkie integration shows posts on a Linkie profile
RSS and curation
RSS feeds auto-schedule or auto-post articles, up to five years ahead; Explore tab with trending posts and News queries
Time zones
Time zone, time format, week start and day start set per user in Account Settings; applies across all workspaces; daily post limits count a rolling 24 hours in UTC
Also listed
Four web scheduling methods: Schedule, AutoSchedule, Recycle, Recurring; mobile has two; Shortcodes for reusable text; Publer Ideas Kanban workspace; Spintax (Business); Post Presets; AutoShare: cross-share a published post link to other accounts by time, reach or engagement conditions; Auto-Delete and Auto-Hide by time, reach or engagements (not Instagram or TikTok); Signatures and watermarks, auto-watermark for photos and videos; Delay between accounts and per-network customisation of text and time; Browser extension for sharing media, links and text from any page; Holiday suggestions with hashtags in the Calendar; Link shorteners: Bitly, Switchy, RocketLink, Rebrandly, RetargetKit, JotUrl, PixelMe, Dub; UTM parameters with editable keys, per social account

Sources: publer.com, publer.com, publer.com, publer.com

Teams, approvals and clients

Seats
Free 1 user; paid plans scale with accounts and members; every 10th account or member free; owner included free
Roles
Owner (one per workspace, not transferable), Admin, Editor, Client (read-only, posting or full)
Approvals
Business: Editors can require Admin or Owner approval, Clients can approve per account; approvers get notification or email; unapproved posts at schedule time are marked failed
Client access
Client role with read-only, posting or full access limited to assigned accounts; client sees Posts, Calendar and Analytics tabs in read-only mode
Workspaces and brands
Free 1 workspace; Professional and Business unlimited; accounts can be moved between workspaces

Sources: publer.com, publer.com, publer.com, publer.com

Content creation and AI

AI features
AI Assist text generation, rephrase and completion: Create tab, follow-up comments and signatures; returned text capped near 1,300 chars except WordPress; AI image generation: Mobile app lists GPT Image 2; AI replies to comments: Suggests tailored replies; Brand voices: Keep AI posts and replies in a consistent tone; Spintax Generator with AI Assist: Several unique descriptions per post; Split text into threads: Natural split or Split with AI; Publer Ideas: Kanban workspace to turn ideas into drafts using AI (2026-03-18)
AI credits
Business: unlimited AI Assist prompts, shared account activates on subscription; Free and Professional: connect your own OpenAI key, billed by OpenAI
Design tools
Canva and VistaCreate; Contentdrips; PostNitro carousels; Built-in photo editor; Built-in video editor; Background and text-to-image tools; Watermarks
Media library
Unlimited storage on Professional and Business; grid or list; folders, labels, favorites; import from Google Drive, OneDrive, Dropbox, Unsplash, Giphy, Senja
Templates
Post Presets per social account with default signature, location, auto-comments and AutoShare
Links and UTM
Auto link shortening with Bitly, Switchy, RocketLink, Rebrandly, RetargetKit, JotUrl, PixelMe or Dub; editable UTM keys per account
Video tools
Built-in video editor; custom thumbnails; trending audio via push notification

Sources: publer.com, publer.com, publer.com, publer.com

Analytics and reporting

Metrics
Followers; Reach and reach rate; Video views; Engagements and engagement rate; Link clicks and CTR; Saves; Reactions, comments, shares; Top countries and cities; Demographics (Instagram, Threads); Best times to post; Hashtag analytics; Member activity
Competitor tracking
Business: add competitor pages, view their post insights, best times and comments, and reuse top posts; competitor metrics limited (e.g. reactions, comments, shares)
Report exports
PDF; Excel; CSV; Automated PDF reports by email (PDF only)
Data history
Free 24-hour published post history; Professional eternal; manual Sync Insights reaches back up to three years

Sources: publer.com, publer.com, publer.com, publer.com

Inbox and engagement

Automation
AI replies to comments; AutoShare, Auto-Delete and follow-up comments with reach and engagement conditions

Sources: publer.com, publer.com

Integrations, API and apps

Integrations
Zapier; Canva; VistaCreate; Linkie; OpenAI; WordPress; Telegram; Claude MCP; ChatGPT MCP; Grok MCP; Cursor MCP; Dropbox; Google Drive; OneDrive; Unsplash; Giphy; Contentdrips; PostNitro; Senja; Bitly; Rebrandly; Switchy; RocketLink; RetargetKit; JotUrl; PixelMe; Dub; Browser extensions; Zapier triggers: post created, scheduled, published, failed, approved; analytics refresh; weekly insights; MCP server at mcp.publer.com with OAuth or API key
Zapier
Yes
MCP server
Yes
Public API
Yes
API docs
https://publer.com/docs
API authentication
Authorization: Bearer-API token; keys with scopes (Workspaces, Accounts, Posts, Media, Analytics) under Settings, API & Webhooks
API rate limits
100 requests per 2 minutes per user
API plans
Business (in good standing) and Enterprise; vendor states no API open to everyone
iOS app
iOS app v2.6.1 by Kalemi LLC; iOS 15.1 or later; also runs on iPad, Mac with M1 and Vision
Android app
Android app on Google Play
Browser extension
Chrome, Firefox, Edge, Safari; shares media, links and text; no video download

Sources: publer.com, publer.com, publer.com, publer.com

Pricing details

Billing model
Plan base from $5 (Professional) or $10 (Business) per month for 1 account; paid plans scale with accounts and members; every 10th free
Annual discount
Yearly billing 20% off vs monthly (Professional and Business)
Trial
Professional 7 days; Business 14 days; a $1 temporary verification hold may appear at trial signup
Free plan
1 user, 1 workspace, up to 3 accounts excluding X, 10 scheduled posts per account (30 total), 25 drafts, 24-hour post history, CSV 5 posts
Add-ons
Extra social accounts and members billed per slot under Settings, Billing; Payment: card, PayPal, Apple Pay and Google Pay (mobile), purchase order and wire transfer (annual, manual renewal)
Overage
Not stated; Enterprise has no Publer daily post limits
Discounts
Enterprise volume discounts; Charities and non-profits: 50% with proof such as 501(c)(3); Volume discount for many social accounts
Refunds
Web: full refund within 14 days of each payment; later pro-rata refund waives yearly discount; iOS via Apple; Google Pay full refund only within 14 days
Cancellation
Cancel or pause (1, 2 or 3 months, paid plans only); upgrade or downgrade any time; Android subscriptions can pause in app
Currencies
USD (pricing page currency can differ by location)

Sources: publer.com, publer.com, publer.com, publer.com

Security and compliance

Two-factor login
TOTP authenticator apps and backup codes; Owner can require 2FA for all members, Admin for Editors and Clients

Sources: publer.com, publer.com

Support and onboarding

Support channels
Live chat; Email; Facebook, Instagram and X social accounts; Book a support call; Support group
Hours
Weekdays 24 hours a day per vendor; limited on weekends and holidays
Languages
Help center in English, German, Spanish, French, Italian, Albanian
Help centre
https://publer.com/help/en/
Onboarding
1:1 onboarding on Enterprise

Sources: publer.com, publer.com, publer.com

About the company

Company
Kalemi LLC (App Store developer name)
Headquarters
Tirana, Albania
Team size
14 people (AlbaniaTech case study, undated)

Sources: albaniatech.org, apps.apple.com

What review sites show

Scores and counts as the review site displays them on the date shown. They are other people's ratings, not ours.

SiteScoreReviewsChecked
Trustpilot4.910502026-10
App store4.8270002026-10

Recent product changes

Limits the vendor documents

  • Facebook personal profiles: no official API, so no insights, post sync, custom thumbnail, follow-up comments, location, Auto-Delete or Auto-Share(publer.com)
  • TikTok: one account per post, no recycle or recurring, no links, no watermark; carousel limit stated as both 35 and 10 photos(publer.com)
  • Instagram direct Stories need a Business account; links, stickers and GIFs cannot be added; auto-published Story uses first file only; no story insights(publer.com)
  • LinkedIn Articles are not supported due to LinkedIn API limits; PDF carousel cannot mix GIFs or video(publer.com)
  • Recurring and duplicate posts are not supported on X, TikTok, YouTube, Pinterest, Google Business and WordPress(publer.com)
  • Analytics refresh every 24 hours for posts of the past 7 days; Facebook Groups, Profiles and Telegram have no insights; Google post insights ended 2023-02-20(publer.com)
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Pick Publer if

Pick Publer if you run a handful of accounts across many networks, including Mastodon, Bluesky or Threads, and prefer paying for what you connect. It also suits a small agency that wants a read-only Client role. Skip it if you want one flat price for many accounts, or if you need an inbox or listening, since neither is documented. Skip the free plan if X is a core channel, because X needs a paid plan.

Questions people ask

Does Publer have a free plan?

Yes. Free allows 1 user, 1 workspace, up to 3 accounts excluding X, 10 scheduled posts per account, 25 drafts and a 24-hour post history.

How much does Publer cost to start?

Professional is $5 a month for one account, or $4 billed annually. Business is $10 a month for one account, or $8 billed annually. Both scale per account.

Does Publer have an API?

Yes, but only on Business and Enterprise. API keys carry scopes and the limit is 100 requests per 2 minutes per user. An MCP server is also included on Business.

Which plan do I need for X and Threads?

X needs a paid plan, Professional or higher, and Threads support also needs Professional or higher. Free does not include X.

Alternatives

Tools for a similar audience that share the most networks with Publer.

How we checked

The pricing calculator on publer.com/plans loads prices by JavaScript (the page's own copy says 'Yearly: 2 months free'). Starting prices ($5 Professional, $10 Business, 1 account) and the '20% yearly discount' come from Publer's official help article (updated 2026-09-15). Annual equivalents of $4/$8 are calculated from that 20% and match third-party reports. Extra-account and extra-member rates (reportedly $4/$2 Professional and $7/$3 Business per month) are third-party only and not verified. Every 10th account or member is free. API & MCP access is Business-only. AI Assist is on all plans; unlimited prompts on Business. Also publishes to Telegram and WordPress.

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