Social media image size converter
A post on Instagram or any other feed has no size in inches, only pixels. Inches and centimetres only exist once you choose a DPI for print or design software. Enter the pixels and a DPI to get both.
Everything is worked out in your browser. Nothing is uploaded.
Result
1,080 × 1,350 px at 300 DPI is 3.6 × 4.5 in, or 9.14 × 11.43 cm. Aspect ratio 4:5.
- Pixels
- 1,080 × 1,350 px
- Aspect ratio
- 4:5
- DPI
- 300
| DPI | Inches | Centimetres |
|---|---|---|
| 72 | 15 × 18.75 | 38.1 × 47.63 |
| 96 | 11.25 × 14.06 | 28.58 × 35.72 |
| 150 | 7.2 × 9 | 18.29 × 22.86 |
| 300 | 3.6 × 4.5 | 9.14 × 11.43 |
Documented formats with this ratio
- Facebook Feed image (ads) (1440 × 1800)Ads spec
- Instagram Feed image, portrait (4:5) (1080 × 1350)
- Pinterest Video Pin (1080 × 1920)
- Facebook Feed video (inside the accepted range 16:9 to 9:16)
- Instagram Carousel (inside the accepted range 4:5 to 1.91:1 (image items))
- Instagram Reel (inside the accepted range 0.01:1 to 10:1 accepted)
- Instagram Story video (inside the accepted range 0.1:1 to 10:1 accepted)
- X Video (inside the accepted range 1:3 to 3:1)
- LinkedIn Image (inside the accepted range 3:1 to 4:5)
- LinkedIn Multi-image post (inside the accepted range 3:1 to 4:5)
- LinkedIn Video (inside the accepted range 1:2.4 to 2.4:1)
- Threads Video (inside the accepted range 0.01:1 to 10:1 accepted)
Instagram post size in inches and cm
Instagram's Help Center gives feed photo sizes in pixels only: photos are shared at up to 1080 px wide, and a ratio between 1.91:1 and 4:5 is kept uncropped. The square size is that same 1080 px width at 1:1. Here are the three feed shapes at each common DPI.
| Feed post | 72 DPI | 96 DPI | 150 DPI | 300 DPI |
|---|---|---|---|---|
| square (1:1)1080 × 1080 px | 15 × 15 in38.1 × 38.1 cm | 11.25 × 11.25 in28.58 × 28.58 cm | 7.2 × 7.2 in18.29 × 18.29 cm | 3.6 × 3.6 in9.14 × 9.14 cm |
| portrait (4:5)1080 × 1350 px | 15 × 18.75 in38.1 × 47.63 cm | 11.25 × 14.06 in28.58 × 35.72 cm | 7.2 × 9 in18.29 × 22.86 cm | 3.6 × 4.5 in9.14 × 11.43 cm |
| landscape (1.91:1)1080 × 566 px | 15 × 7.86 in38.1 × 19.97 cm | 11.25 × 5.9 in28.58 × 14.98 cm | 7.2 × 3.77 in18.29 × 9.58 cm | 3.6 × 1.89 in9.14 × 4.79 cm |
"What is the Instagram post size in inches" has no single answer, because it depends on the DPI. The same 1080 × 1350 file is 3.6 × 4.5 in at 300 DPI and 15 × 18.75 in at 72 DPI, and it looks identical on a phone either way. See the Instagram hub for file types, reels and stories.
Every documented social media image and video size
Of the 47 formats in our data, 21 have a documented width and height, 2 have only a documented width, and 24 have no pixel size from the platform. Each row comes from the network's own help pages or developer docs, linked as the source. "Not documented" means the platform doesn't publish that figure; we don't fill the gap from third-party guides.
Some sizes are recommendations, some are maximums or minimums. Open Details on a row to see which. Ads specs are marked, because they can differ from normal posts.
| Network | Format | Pixels | Ratio | At 72 DPI | At 300 DPI | Source |
|---|---|---|---|---|---|---|
Feed image DetailsGraph API Page photos: files cannot exceed 10 MB; for PNG, staying under 1 MB is recommended to avoid pixelation. Facebook resizes images; no organic pixel dimensions or multi-photo count is documented. | Not documented | Not documented | Not documented | Not documented | Meta for Developers | |
Feed image (ads) Ads spec DetailsMeta Ads Guide, Facebook Feed image: minimum 600 px wide and 750 px tall at 4:5. | 1440 × 1800 | 4:5 | 20 × 25 in50.8 × 63.5 cm | 4.8 × 6 in12.19 × 15.24 cm | Meta Help Center | |
Link share image (og:image) DetailsSharing docs: use at least 1200 x 630 px for high resolution devices; at least 600 x 315 px for the larger link preview; minimum allowed 200 x 200 px; keep close to 1.91:1 to avoid cropping. File types not specified. | 1200 × 630 | 1.91:1 | 16.67 × 8.75 in42.33 × 22.23 cm | 4 × 2.1 in10.16 × 5.33 cm | Meta for Developers | |
Feed video DetailsMeta Business Help (via search extract): videos must be less than 240 minutes; resolution 1080p or under; MP4 recommended. The en-gb version of the page reportedly states files up to 10 GB, the US version gives no size, so maxFileSizeMB is left null. The 16:9 to 9:16 range and 240-minute Feed figure also appear on Meta's video requirements chart, which is ads oriented. Facebook Help lists about 30 accepted containers (MP4 and MOV recommended). Read from a search extract of the official page, which did not load directly. | Not documented | 16:9 to 9:16 | Not documented | Not documented | Meta Help CenterMeta Help CenterMeta Help Center | |
Story image DetailsPage Stories API: files cannot exceed 10 MB (PNG under 1 MB recommended). A Meta-hosted copy of the page reportedly lists 4 MB, so treat the cap as unstable. No resolution given for photos. | Not documented | Not documented | Not documented | Not documented | Meta for Developers | |
Story video DetailsPage Stories API: 1080 x 1920 recommended, minimum 540 x 960, 24 to 60 FPS, 3 to 90 seconds per the spec table, but a reel published as a Page story cannot exceed 60 seconds. File size not specified. | 1080 × 1920 | 9:16 | 15 × 26.67 in38.1 × 67.73 cm | 3.6 × 6.4 in9.14 × 16.26 cm | Meta for Developers | |
Story image (ads) Ads spec DetailsMeta Ads Guide safe zone: leave roughly 14% of the top, 35% of the bottom and 6% of each side free of text. | 1440 × 2560 | 9:16 | 20 × 35.56 in50.8 × 90.31 cm | 4.8 × 8.53 in12.19 × 21.67 cm | Meta Help Center | |
Reel DetailsReels Publishing API: 1080 x 1920 recommended, minimum 540 x 960; error table says ratios between 16:9 and 9:16 are accepted; 24 to 60 FPS fixed, progressive; H.264 or H.265 (VP9, AV1 also supported); closed GOP 2 to 5 s; AAC LC 48 kHz stereo; 3 to 90 seconds. File size not specified. API publishing is limited to 30 posts per Page per 24 hours. | 1080 × 1920 | 9:16 | 15 × 26.67 in38.1 × 67.73 cm | 3.6 × 6.4 in9.14 × 16.26 cm | Meta for Developers | |
Page cover photo DetailsFacebook Help: must be at least 400 x 150 px; loads fastest as an sRGB JPG 851 x 315 px under 100 KB (maxFileSizeMB 0.1 reflects that guidance, not a hard limit). Left aligned full bleed; the profile picture overlaps the cover by about 40 px on mobile and the photo may be cropped per screen. | 851 × 315 | 16:9 (desktop display), 2.4:1 (mobile display) | 11.82 × 4.38 in30.02 × 11.11 cm | 2.84 × 1.05 in7.21 × 2.67 cm | Meta Help Center | |
Feed image, square (1:1) DetailsHelp Center: photos are shared at up to 1080 px wide; widths 320 to 1080 px keep their resolution when the ratio is between 1.91:1 and 4:5, smaller images are enlarged to 320 px, larger ones scaled to 1080 px. 1080 x 1080 is that 1080 px width at 1:1, not a separately documented figure. Publishing API: JPEG only, 8 MB max, width 320 to 1440 px, sRGB. Read from a search extract of the official page, which did not load directly. | 1080 × 1080 | 1:1 | 15 × 15 in38.1 × 38.1 cm | 3.6 × 3.6 in9.14 × 9.14 cm | Instagram Help CenterMeta for Developers | |
Feed image, portrait (4:5) DetailsHelp Center gives 1350 px as the tallest height at 1080 px wide (4:5 is the tallest ratio kept uncropped). Publishing API accepts 4:5 to 1.91:1, width 320 to 1440 px, JPEG only, 8 MB max. Read from a search extract of the official page, which did not load directly. | 1080 × 1350 | 4:5 | 15 × 18.75 in38.1 × 47.63 cm | 3.6 × 4.5 in9.14 × 11.43 cm | Instagram Help CenterMeta for Developers | |
Feed image, landscape (1.91:1) DetailsHelp Center gives 566 px as the shortest height at 1080 px wide (1.91:1 is the widest ratio kept uncropped). Unsupported ratios are cropped. Read from a search extract of the official page, which did not load directly. | 1080 × 566 | 1.91:1 | 15 × 7.86 in38.1 × 19.97 cm | 3.6 × 1.89 in9.14 × 4.79 cm | Instagram Help CenterMeta for Developers | |
Carousel DetailsPublishing API: up to 20 images, videos or a mix. Each item is its own image or video container with the image/video limits of those formats; reels are not supported as carousel items. The Help Center page found by search still said 10 items, which looks out of date against the API docs. | Not documented | 4:5 to 1.91:1 (image items) | Not documented | Not documented | Meta for Developers | |
Reel DetailsPublishing API: HEVC or H.264, progressive, closed GOP, 4:2:0; AAC audio up to 48 kHz; 23 to 60 FPS; max width 1920 px; VBR up to 25 Mbps; 3 s minimum, 15 min maximum; 300 MB max. Cover image: JPEG, 8 MB max, 9:16 recommended; non 9:16 covers are cropped to the middle 9:16 area, and the feed grid uses the middle 1:1 square. In-app recording/upload length limits were not found on an official page (third-party guides cite up to 20 minutes). | Not documented | 9:16 recommended, 0.01:1 to 10:1 accepted | Not documented | Not documented | Meta for Developers | |
Story image DetailsPublishing API: JPEG, 8 MB max, sRGB, 9:16 recommended, no hard ratio limits stated. Stories last 24 hours. | Not documented | 9:16 recommended | Not documented | Not documented | Meta for DevelopersInstagram (official site) | |
Story video DetailsPublishing API: same codecs as reels, max width 1920 px, 3 s to 60 s, 100 MB max. Instagram's own Stories guide says a single story clip can be up to 60 seconds and longer videos are split into back-to-back clips in the app. | Not documented | 9:16 recommended, 0.1:1 to 10:1 accepted | Not documented | Not documented | Meta for DevelopersInstagram (official site) | |
Story image (ads) Ads spec DetailsMeta Ads Guide safe zone: keep roughly 14% of the top, 35% of the bottom and 6% of each side free of text, logos and key elements. Ads spec, not organic, but the only official safe-zone guidance found for Stories. | 1440 × 2560 | 9:16 | 20 × 35.56 in50.8 × 90.31 cm | 4.8 × 8.53 in12.19 × 21.67 cm | Meta Help Center | |
| X | Image DetailsX API: images up to 5 MB; up to 4 photos, or 1 animated GIF, or 1 video per post. No dimensions or aspect ratio documented. Help Center (German page, via search extract) also gives 5 MB for photos and lists GIF, JPEG, PNG. | Not documented | Not documented | Not documented | Not documented | X Developer PlatformX Developer PlatformX Help Center |
| X | Animated GIF DetailsX API: up to 15 MB, max 1280 x 1080, max 350 frames, max 300 million total pixels (width x height x frames). Help Center (via search extract): 5 MB on mobile web, 15 MB on web. | 1280 × 1080 | 32:27 | 17.78 × 15 in45.16 × 38.1 cm | 4.27 × 3.6 in10.84 × 9.14 cm | X Developer PlatformX Help Center |
| X | Video DetailsX API: 0.5 s minimum; 20 minutes and 8 GB by default, 125 minutes and 16 GB for Premium/verified posters. Dimensions 32x32 to 1280x1024 (1080p for subscribed users); recommended 1280x720, 720x1280 or 720x720; up to 60 FPS (30 or 60 recommended); H.264 High Profile, AAC LC, YUV 4:2:0, progressive, no open GOP. Container/file type is not named on the page, so fileTypes is empty. Help Center video page returned 403 and could not be read. | 1280 × 720 | 1:3 to 3:1, 16:9 recommended, 1:1 recommended | 17.78 × 10 in45.16 × 25.4 cm | 4.27 × 2.4 in10.84 × 6.1 cm | X Developer PlatformX Developer Platform |
Image DetailsLinkedIn Help: up to 20 images per upload, 5 MB upload limit, at least 552 x 276 px, recommended width 1080 px, ratio between 3:1 and 4:5 (outside that is cropped). Images API: under 36,152,320 pixels, JPG, GIF (up to 250 frames) and PNG. | 1080 wide, height not documented | 3:1 to 4:5 | 15 in wide38.1 cm wide | 3.6 in wide9.14 cm wide | LinkedIn HelpLinkedIn API docs (Microsoft Learn) | |
Multi-image post DetailsMultiImage API: minimum 2, maximum 20 images, each under 36,152,320 pixels. Help page gives the same 20-image cap. | Not documented | 3:1 to 4:5 | Not documented | Not documented | LinkedIn API docs (Microsoft Learn)LinkedIn Help | |
Document (carousel-style PDF) DetailsLinkedIn Help and Documents API: max 100 MB and 300 pages; one document per post; PDFs with mixed page sizes must be fit to one size; multi-layer PDFs must be flattened; animations show as static images. maxItems is the page cap. No page pixel size is documented. | Not documented | Not documented | Not documented | Not documented | LinkedIn HelpLinkedIn API docs (Microsoft Learn) | |
Video DetailsLinkedIn Help: 75 KB to 5 GB; 3 s (desktop) or 2 s (mobile app) to 15 minutes; resolution 256x144 to 4096x2304; 10 to 60 FPS; 192 Kbps to 30 Mbps. File format not stated on the Help page. Videos API page states 3 s to 30 min, 75 KB to 500 MB, MP4 for non-CTV video (linked to the video ads spec) while its upload field allows up to 5 GB, so the API page mixes ad and feed limits. | Not documented | 1:2.4 to 2.4:1 | Not documented | Not documented | LinkedIn HelpLinkedIn API docs (Microsoft Learn) | |
Article cover image DetailsLinkedIn Help: optimal 1920 x 1080 px, covers are cropped to 16:9, GIFs no longer allowed. No file size limit stated. | 1920 × 1080 | 16:9 | 26.67 × 15 in67.73 × 38.1 cm | 6.4 × 3.6 in16.26 × 9.14 cm | LinkedIn Help | |
Link share image (Page post with URL) DetailsLinkedIn Help (Pages image specs): use 1.91:1 (1200 x 627 px), image must be more than 200 px wide. The 3 MB PNG/JPEG rule on that page is stated for all Page images. | 1200 × 627 | 1.91:1 | 16.67 × 8.71 in42.33 × 22.12 cm | 4 × 2.09 in10.16 × 5.31 cm | LinkedIn Help | |
Company Page cover image DetailsLinkedIn Help: minimum and recommended 1512 x 256 px; logo 268 x 268 min, 400 x 400 recommended; all Page images PNG or JPEG, max 3 MB. | 1512 × 256 | 5.91:1 | 21 × 3.56 in53.34 × 9.03 cm | 5.04 × 0.85 in12.8 × 2.17 cm | LinkedIn Help | |
| TikTok | Video (app upload) DetailsTikTok Support (via search extract): videos recorded in TikTok up to 10 minutes, videos uploaded up to 60 minutes; if a sound is chosen first, length follows the sound. The page itself could not be rendered. No organic aspect ratio, resolution or safe-zone figures were found on an official organic page. Read from a search extract of the official page, which did not load directly. | Not documented | Not documented | Not documented | Not documented | TikTok Help Center |
| TikTok | Video (Content Posting API) DetailsAPI: MP4 recommended; H.264 recommended, also H.265, VP8, VP9; 23 to 60 FPS; 360 to 4096 px on both sides; up to 4 GB; up to 10 minutes via the API, while a given creator may be limited to 3, 5 or 10 minutes (query creator info). No aspect ratio stated. | Not documented | Not documented | Not documented | Not documented | TikTok for Developers |
| TikTok | Video (In-Feed ads) Ads spec DetailsTikTok Ads: vertical 9:16 at least 540 x 960, horizontal 16:9 at least 960 x 540, square 1:1 at least 640 x 640; up to 500 MB; up to 10 minutes; bitrate at least 516 kbps. Safe zone depends on orientation and caption length; TikTok provides downloadable safe-zone files rather than pixel values. | 540 × 960 | 9:16 recommended, 16:9, 1:1 | 7.5 × 13.33 in19.05 × 33.87 cm | 1.8 × 3.2 in4.57 × 8.13 cm | TikTok Ads |
| TikTok | Photo post DetailsAPI: JPEG or WebP, max 1080p, max 20 MB per image; photo_images array holds up to 35 photos, with a required cover index. TikTok Support (via search extract) also says up to 35 photos from device. width 1080 reflects the documented 1080p maximum. | 1080 wide, height not documented | Not documented | 15 in wide38.1 cm wide | 3.6 in wide9.14 cm wide | TikTok for DevelopersTikTok for Developers |
| YouTube | Video DetailsYouTube Help: by default up to 15 minutes; verified accounts can go longer; max 256 GB or 12 hours, whichever is less. Recommended upload: MP4 container, no edit lists; 16:9 is standard on computer, the player adapts to vertical or square; resolutions 360p to 8K; common frame rates 24, 25, 30, 48, 50, 60. | Not documented | 16:9 | Not documented | Not documented | Google HelpGoogle Help |
| YouTube | Shorts DetailsYouTube Help: Shorts are square or vertical videos up to 3 minutes; uploaded at a maximum resolution of 1080p; up to 15 Shorts can be selected per upload batch. Use a wider ratio such as 16:9 to keep a video from becoming a Short. No official organic pixel size or safe zone found. | Not documented | 9:16, 1:1 | Not documented | Not documented | Google HelpGoogle HelpGoogle Help |
| YouTube | Video thumbnail DetailsYouTube Help: recommended 3840 x 2160 for videos (minimum 640 px wide); Shorts thumbnails 2160 x 3840 at 9:16 (minimum 640 px tall). File limit 50 MB on desktop for video, Shorts and podcast thumbnails; video thumbnails capped at 2 MB on mobile. Older guides citing 1280 x 720 and 2 MB are out of date. | 3840 × 2160 | 16:9 | 53.33 × 30 in135.47 × 76.2 cm | 12.8 × 7.2 in32.51 × 18.29 cm | Google Help |
| YouTube | Channel banner DetailsYouTube Help: minimum upload 2048 x 1152 px at 16:9; safe area for text and logos 1235 x 338 px at the minimum size; recommended 2560 x 1440 px especially for TV; 6 MB or smaller. Formats not stated for the banner. Profile picture: JPG, GIF, BMP or PNG (no animated GIF), up to 15 MB, renders at 98 x 98 px. Watermark: square, at least 150 x 150 px, under 1 MB. | 2560 × 1440 | 16:9 | 35.56 × 20 in90.31 × 50.8 cm | 8.53 × 4.8 in21.67 × 12.19 cm | Google Help |
| Threads | Image DetailsThreads API: JPEG and PNG, 8 MB max, width 320 to 1440 px (scaled if outside), sRGB, aspect ratio limit 10:1. Carousels take 2 to 20 items (images, videos or a mix). | Not documented | up to 10:1 | Not documented | Not documented | Meta for Developers |
| Threads | Video DetailsThreads API: HEVC or H.264, progressive, closed GOP, 4:2:0; AAC up to 48 kHz; 23 to 60 FPS; max width 1920 px; up to 100 Mbps VBR; longer than 0 s and up to 5 minutes; 1 GB max. maxItems refers to carousel size (2 to 20). | Not documented | 9:16 recommended, 0.01:1 to 10:1 accepted | Not documented | Not documented | Meta for Developers |
| Bluesky | Image DetailsOfficial AT Protocol lexicon app.bsky.embed.images (in Bluesky's @atproto/api 0.29.4): up to 4 images per post, each blob up to 2,000,000 bytes (2 MB, formerly 1 MB), any image MIME type, optional aspectRatio field, alt text required in the schema. No recommended pixel size published. docs.bsky.app now redirects to an empty page, so the lexicon was read from the published npm package. | Not documented | Not documented | Not documented | Not documented | @atproto/api package (unpkg) |
| Bluesky | Video DetailsLexicon app.bsky.embed.video: MP4 blob up to 300,000,000 bytes (300 MB, formerly 100 MB), up to 20 VTT caption files of 20 KB each. Official @bsky.app post (via search extract) says videos can be up to 10 minutes; earlier limits were 60 s (2024 launch) and 3 min. Launch blog: one video per post, daily cap 25 videos or 10 GB (may change); the app accepted .mp4, .mpeg, .webm and .mov at launch. Read from a search extract of the official page, which did not load directly. | Not documented | Not documented | Not documented | Not documented | @atproto/api package (unpkg)BlueskyBluesky |
Standard Pin (image) DetailsPinterest Help: 20 MB max on web (the page says 1 GB recommended on Android and iOS); no organic aspect ratio or pixel size stated. Safe zones: keep text within top 270 px, left 65 px, right 195 px and bottom 790 px margins. Title 100 characters, textbox 250, description 800. | Not documented | Not documented | Not documented | Not documented | Pinterest Help | |
Standard Pin (ads) Ads spec DetailsPinterest ad specs: 2:3 or 1000 x 1500 recommended; ratios taller than 2:3 may be cut off in feeds; 20 MB desktop, 32 MB in app. | 1000 × 1500 | 2:3 | 13.89 × 20.83 in35.28 × 52.92 cm | 3.33 × 5 in8.47 × 12.7 cm | Pinterest Help | |
Video Pin DetailsPinterest Help: MP4 and M4V on web, plus MOV on Android and iOS; H.264 or H.265; 4 s to 5 minutes; full-screen 9:16 or 1080 x 1920 recommended. Same safe zones as image Pins. No organic file size limit stated (ad spec allows up to 2 GB and up to 15 minutes). | 1080 × 1920 | 9:16, 1:2, 2:3, 3:4, 4:5, 1:1 | 15 × 26.67 in38.1 × 67.73 cm | 3.6 × 6.4 in9.14 × 16.26 cm | Pinterest HelpPinterest Help | |
Carousel (ads) Ads spec DetailsPinterest ad specs: 2 to 5 images per carousel for non-Sales objectives (2 to 10 images and video for Sales), 20 MB per image. No organic carousel spec found. | Not documented | 1:1, 2:3 | Not documented | Not documented | Pinterest Help | |
| Google Business Profile | Post / profile photo DetailsBusiness Profile Help: JPG or PNG, 10 KB to 5 MB, recommended 720 x 720 px, minimum 250 x 250 px. The page covers Business Profile photos in general; no post-specific image size or aspect ratio is published (the posts help page only says posts can include a photo or video). | 720 × 720 | 1:1 | 10 × 10 in25.4 × 25.4 cm | 2.4 × 2.4 in6.1 × 6.1 cm | Google HelpGoogle Help |
| Google Business Profile | Video DetailsBusiness Profile Help: up to 30 seconds, up to 75 MB, 720p or higher. File types not stated. | Not documented | Not documented | Not documented | Not documented | Google Help |
| Mastodon | Image DetailsMastodon user docs: up to 4 images per post, up to 16 MB each, downscaled to 8.3 megapixels (enough for 3840 x 2160). Animated GIFs up to 16 MB, one per post, converted to soundless MP4. Limits are per server: clients should read configuration.media_attachments (example mastodon.social values: image_size_limit 16777216 bytes, image_matrix_limit 33177600 px, description_limit 1500) and statuses.max_media_attachments (4). | Not documented | Not documented | Not documented | Not documented | Mastodon documentationMastodon documentation |
| Mastodon | Video DetailsMastodon user docs: one video per post, up to 99 MB, transcoded to H.264 MP4 at up to 1300 kbps and 120 FPS. No maximum length documented. Example instance config: video_size_limit 103809024 bytes, video_frame_rate_limit 120, video_matrix_limit 8294400 px. Values vary by server. | Not documented | Not documented | Not documented | Not documented | Mastodon documentationMastodon documentation |
Questions people ask
What is the Instagram post size in inches?
It has none until you pick a DPI. Instagram gives feed photo sizes in pixels, with photos shared at up to 1080 px wide. A 1080 × 1350 portrait post is 3.6 × 4.5 in at 300 DPI and 15 × 18.75 in at 72 DPI. A 1080 × 1080 square post is 3.6 × 3.6 in at 300 DPI.
What is the Instagram post size in cm?
Divide the pixels by the DPI and multiply by 2.54. A 1080 × 1350 portrait post is 9.14 × 11.43 cm at 300 DPI and 38.1 × 47.63 cm at 72 DPI. A 1080 × 1080 square post is 9.14 × 9.14 cm at 300 DPI.
Does the DPI setting change how my image looks on Instagram?
No. Feeds work in pixels: Instagram's Help Center describes photo sizes only in pixels and scales wider photos down to 1080 px. The DPI number saved in a file doesn't change its pixel dimensions, so a 1080 × 1350 file looks the same in the feed whether it says 72 or 300.
Which DPI should I use?
The one your printer, print shop or design software asks for. The converter shows 72, 96, 150 and 300 side by side, and Custom takes any other value. For posting to a feed, the DPI makes no difference.
Why do some formats say "Not documented"?
Because the network's own pages give no pixel size for them. X documents no dimensions for images, Bluesky gives only file size and image count, Mastodon gives a megapixel cap rather than a size, and Facebook publishes no pixel size for organic feed images (only its ads guide does). We leave those blank instead of copying figures from older guides.
For the caption, the character counter checks it against every network's limit, the hashtag formatter cleans up your tags, and the time zone planner tells you what time to schedule it.