Everything you need to schedule posts on LinkedIn: what you can do natively, text limits, image and video sizes, the schedulers that support it, and recent API changes.
Facts checked 25 Oct 2026
Can you schedule natively?
Yes, built inProfiles and Pages can schedule posts up to 3 months ahead with the Clock icon in the composer.
Step-by-step guideText limits
| Field | Limit | How it counts |
|---|---|---|
| post | 3,000 characters | As written. Source |
Image and video sizes
Only what LinkedIn documents. "Not stated" means the platform doesn't publish that figure; we don't fill gaps from blogs. Ads specs are marked, because they can differ from normal posts.
-
Image
- Size
- Not stated
- Ratio
- 3:1 to 4:5
- Files
- JPG, PNG, GIF
- Limits
- 5 MB max · up to 20 items
Details and sources
LinkedIn Help: up to 20 images per upload, 5 MB upload limit, at least 552 x 276 px, recommended width 1080 px, ratio between 3:1 and 4:5 (outside that is cropped). Images API: under 36,152,320 pixels, JPG, GIF (up to 250 frames) and PNG.
-
Multi-image post
- Size
- Not stated
- Ratio
- 3:1 to 4:5
- Files
- JPG, PNG, GIF
- Limits
- 5 MB max · up to 20 items
Details and sources
MultiImage API: minimum 2, maximum 20 images, each under 36,152,320 pixels. Help page gives the same 20-image cap.
-
Document (carousel-style PDF)
- Size
- Not stated
- Ratio
- Not stated
- Files
- PDF, PPT, PPTX, DOC, DOCX
- Limits
- 100 MB max · up to 300 items
Details and sources
LinkedIn Help and Documents API: max 100 MB and 300 pages; one document per post; PDFs with mixed page sizes must be fit to one size; multi-layer PDFs must be flattened; animations show as static images. maxItems is the page cap. No page pixel size is documented.
-
Video
- Size
- Not stated
- Ratio
- 1:2.4 to 2.4:1
- Files
- MP4
- Limits
- 5,120 MB max · 15 min max · up to 1 items
Details and sources
LinkedIn Help: 75 KB to 5 GB; 3 s (desktop) or 2 s (mobile app) to 15 minutes; resolution 256x144 to 4096x2304; 10 to 60 FPS; 192 Kbps to 30 Mbps. File format not stated on the Help page. Videos API page states 3 s to 30 min, 75 KB to 500 MB, MP4 for non-CTV video (linked to the video ads spec) while its upload field allows up to 5 GB, so the API page mixes ad and feed limits.
-
Article cover image
- Size
- 1920 × 1080
- Ratio
- 16:9
- Files
- JPEG, JPG, PNG, WEBP
- Limits
- Not stated
Details and sources
LinkedIn Help: optimal 1920 x 1080 px, covers are cropped to 16:9, GIFs no longer allowed. No file size limit stated.
-
Link share image (Page post with URL)
- Size
- 1200 × 627
- Ratio
- 1.91:1
- Files
- PNG, JPEG
- Limits
- 3 MB max
Details and sources
LinkedIn Help (Pages image specs): use 1.91:1 (1200 x 627 px), image must be more than 200 px wide. The 3 MB PNG/JPEG rule on that page is stated for all Page images.
-
Company Page cover image
- Size
- 1512 × 256
- Ratio
- Not stated
- Files
- PNG, JPEG
- Limits
- 3 MB max
Details and sources
LinkedIn Help: minimum and recommended 1512 x 256 px; logo 268 x 268 min, 400 x 400 recommended; all Page images PNG or JPEG, max 3 MB.
How tools publish to LinkedIn
What each tool's own pages state about LinkedIn: 38 auto-publish. A blank cell means the pages do not say.
| Tool | Publishing | Post types | 1st comment | Limits and requirements |
|---|---|---|---|---|
| Agorapulse | post (text, image, video, link)document (carousel)poll | Yes | No media on poll posts; 10 images; poll responses not visible in Agorapulse Needs: Displayed author is the admin who connected the Page | |
| Apaya | imagecarousel | Personal profile analytics unavailable (LinkedIn API needs Partner Program access) Needs: Personal and company pages connect; may need reconnection due to LinkedIn OAuth | ||
| AuthoredUp | Auto-publish | textimagedocumentvideocompany page postgroup post | Minimum 30 minutes ahead; maximum three months ahead; some attachment types cannot be scheduled Needs: Chrome extension and web app; LinkedIn must have native scheduling enabled for the account; unlimited company pages included on every plan | |
| Ayrshare | Auto-publish | text with linkimage (up to 9)videodocumentmedia-only | Yes | 3,000 chars; 150 posts per day per account; documents under 100 MB and 300 pages; no LinkedIn Groups Needs: Company page needs Super Admin or Content Admin; video to company page needs Admin or DSC; authorization renewed yearly |
| Blotato | Auto-publish | textimagevideo | No | 50 posts per 24 hours for profile and per company Page; videos over 120 seconds are not auto-converted Needs: Company Page needs Super Admin or Content Admin role; profile and each Page count as one account |
| Buffer | Auto-publish | Daily limit 50 | ||
| ContentIn | Auto-publish | textimageGIFvideocarousel | Yes | Planned posts per week: Growth 2, Pro 3; vendor states it is a verified LinkedIn app Needs: LinkedIn OAuth; personal profile on Growth, company pages on Pro |
| ContentStudio | carousel | Yes | Needs: First comment for LinkedIn profiles and Pages | |
| CoSchedule | LinkedIn reposts cannot be published Needs: Pages (Super Admin required) and personal profiles; Groups not supported | |||
| Dash Social (formerly Dash Hudson) | Auto-publish | textimagevideo | 20 images or 1 video; API requires auto_publish true | |
| eClincher | ||||
| Emplifi | document (PDF page counts shown) | Document preview shows first page only | ||
| Facelift | Yes | |||
| Fedica | Auto-publish | textimagevideoPDF carouselpoll | Yes | Free plan video scheduling needs Publish plan Needs: Company and personal accounts for scheduling; dashboard analytics are for company and showcase pages |
| Gain | Auto-publish | company page post with photo or video | Needs: Company pages; LinkedIn personal not supported for insights | |
| GoHighLevel Social Planner | textimagevideo | Needs: Statistics for company pages only, not personal profiles | ||
| Heropost | ||||
| HeyOrca | Auto-publish | textimagemulti-imagevideoPDF document | Yes | Single image 5 MB, multi-image 10 MB each, video up to 5 GB and 3 s to 10 min, PDF 100 MB up to 300 pages; report history up to 1 year Needs: Personal profile or Company Page; Company Page needs Content Admin or Super Admin role |
| Hootsuite | Auto-publish | textlinkimagesponsored post (Promote this post) | Bulk Composer up to 350 posts; character limit and video not covered by the 2025 blog; profile metrics in Post Performance since 2026-09-28 Needs: Both LinkedIn profiles and pages can be connected | |
| HubSpot Social Media Tools | No @mentions or tags in bulk-uploaded posts; LinkedIn data deleted after one year Needs: Personal account and Company or Showcase Pages with admin role; Groups cannot be connected | |||
| Hypefury | textcarousellong postimagevideo | Up to 9 images or 1 video per post, not combined; carousels are exempt (uploaded as a document) Needs: Personal profile; posting to a Company Page needed the Creator plan in a 2024 help article (plan names may be outdated) | ||
| Iconosquare | ||||
| Jetpack Social | Auto-publish | 50 posts/day suggestion | ||
| Kontentino | Auto-publish | statusphotogalleryvideodocument PDF carousellink | Yes | Status 3,000 characters; video 30 min, 200 MB; image 50 MB; gallery 9 Needs: Company page or personal profile (analytics have both post and page performance) |
| Lately | Needs: LinkedIn login required; connection must be renewed every 60 days; account types not distinguished in help | |||
| Later | Auto-publish | textimagevideo | No | No limits stated Needs: Text and image posts to personal profile or Company Page; video only to Company Pages |
| LinkedIn Native Scheduler | post (events and jobs cannot be scheduled) | Schedule between 10 minutes and 3 months from now | ||
| Loomly | Auto-publish | postPDF carouselpollvideo slideshowsponsored content | Yes | No limits stated Needs: Personal profiles and Company Pages |
| Marky | Needs: LinkedIn Company Page and LinkedIn Personal Profile listed (search snippet of knowledge base) | |||
| MeetEdgar | textvideocarousel (up to 9 images, converted to PDF) | Carousel JPG or PNG, title and caption required, links in caption only; @tagging unavailable (LinkedIn not accepting partners) Needs: Profiles and Company Pages; must be Super Admin of a Page; carousels need the new composer | ||
| Metricool | textimagevideodocumentcarousel | Yes | Text 3,000; up to 20 images; first comment 1,250; no articles, event posts or co-authored posts via API | |
| Missinglettr | Auto-publish | campaign post with text, image and link | 3,000 chars Needs: Personal feed by default; company pages only where you are owner or administrator | |
| Mixpost | post to profilepost to Company Page | |||
| mLabs | all formats (vendor states) | |||
| NapoleonCat | company postprivate post | Needs: LinkedIn Company Pages (homepage) | ||
| Nuelink | textimagemulti-imagevideodocumentpoll | Text under 3,000 chars; video 5 sec to 10 min, 500 MB; under 20 images; poll 4 options | ||
| Ocoya | textimagevideoPDF carousel | Caption 3,000; 9 images up to 10 MB; 1 video up to 100 MB; PDF carousel needs at least 2 images and 5 to 50 character title | ||
| Oktopost | Needs: API authorization supports personal profile, company page or group | |||
| OneUp | document | Yes | Document posts: PDF, PPT, PPTX, DOC, DOCX | |
| Outstand | Auto-publish | Needs: Managed Keys; account finalized via session token | ||
| Pallyy | Auto-publish | textimagevideocarousel | Analytics for company pages only; inbox needs Pro or higher Needs: Personal profile, company page, or both | |
| Planable | imagevideoGIFPDF carousel | Yes | ||
| Plann | Auto-publish | Needs: Profile or business page | ||
| Planoly | Auto-publish | |||
| PlanPost | Auto-publish | textimagemulti-imagevideo | Yes | 3,000 characters. Up to 9 images per post. Needs: LinkedIn member profile connected with the w_member_social permission |
| Post Bridge | ||||
| Post Planner | Auto-publish | Needs: Personal profile and pages you admin | ||
| PostEverywhere | Auto-publish | textimagevideoPDF carousel | No | Text 3,000; images 20 MB; video up to 4 GB, 3 seconds to 10 minutes; PDF 20 MB, up to 300 pages Needs: Personal profiles and company pages both supported |
| Postly | Yes | Needs: Access to the LinkedIn organization for Pages; profile metrics depend on permissions | ||
| Postmypost | Daily publication limit 50 | |||
| Postpone | Needs: Vendor states email warnings about token expiry a week ahead | |||
| Postwise | standard postcarouselimagepromotion of an article link | Pro: 3 LinkedIn accounts; Enterprise: unlimited Needs: Personal profile and LinkedIn Company Pages on Pro; direct article scheduling not supported (vendor states) | ||
| Predis.ai | Auto-publish | postcarousel | Needs: Personal profile or company page (search result of vendor page) | |
| Publer | textlinksingle and multi-photo up to 20videoGIFPDF carousel up to 100 pagespoll | Yes | Text 3,000 chars; alt text 4,086; video 3 sec to 15 min, 2 GB; poll option 30 chars; Articles not supported; PDF cannot mix with GIF or video Needs: Personal profile or Page; carousel or PDF needs a document title | |
| Quso.ai | Needs: Profile or Page | |||
| Quuu | Auto-publish | |||
| RecurPost | company page updateprofile update | Yes | ||
| Revive Social | Auto-publish | link | Needs: Pro license; Starter lists LinkedIn profiles, Business and Marketer add company pages | |
| Schedchie | Auto-publish | textimagevideopolldocumentarticle | Needs: Profiles and company Pages | |
| Sendible | textimagePDF carouselvideo | Yes | Alt text up to 200 characters; video and PDF thumbnails shown in Top Posts reports; first comment up to 30 unique hashtags Needs: Reconnection prompt now yearly instead of every 60 days (Aug 2026 changelog) | |
| Simplified | Auto-publish | Yes | 50 published posts per 24 hours Needs: Super admin of the Page | |
| Sked Social | Auto-publish | Yes | ||
| SmarterQueue | Needs: Company and personal profiles | |||
| SocialBee | Auto-publish | Yes | Audience country and industry analytics for Company pages Needs: Personal profiles and Company Pages | |
| SocialBu | textmedia | Yes | ||
| SocialPilot | Auto-publish | textimageGIFvideodocumentcarousel up to 30 images | Yes | Carousels up to 30 images Needs: LinkedIn profile or company page per post; company page needed for analytics |
| SocialRails | Auto-publish | textimagedocument (PDF)article share | Needs: Personal profile or company page (admin access needed) | |
| Sprout Social | Employee advocacy shares to LinkedIn, X, Facebook, Instagram | |||
| Statusbrew | Yes | First comment 1500 characters Needs: Company, Showcase or University Pages, and personal profiles; groups not supported | ||
| Supergrow | Auto-publish | textcarousel (carousel maker) | Yes | Post type and media limits not stated on pages read Needs: Vendor states it is a LinkedIn Verified Partner |
| Swat.io | Mixed | textlinkphotoGIF as photovideodocument | ||
| Taplio | Auto-publish | textimagePDF document or carouselvideopoll | Yes | Post 3,000 chars; scheduled comment 1,250; images GIF JPEG PNG 5MB; PDF 50MB; one video 128MB; no mixing video, images or PDFs; no video from company pages; poll question 140 chars Needs: Taplio Connect extension required in a Chromium browser with a LinkedIn session; company pages need personal profile admin; one personal profile per account |
| TimeToPost | Needs: Listed as available on homepage; docs do not detail it | |||
| TryPost | Auto-publish | text with optional mediaimages (up to 10)videoPDF document | 3,000 characters; images 5 MB JPG/PNG; video 1 GB, 10 min; PDF 100 MB; images, video and PDF cannot mix Needs: One LinkedIn connection covers profile and administered company pages; company pages need Marketing Developer Platform scopes when self-hosting | |
| Typefully | Auto-publish | postpollPDF carouselimagevideocompany mention | Yes | Images and GIFs 5 MB free, 20 MB paid, up to 36 megapixels; video up to 100 MB; threads are merged into one post Needs: Personal profiles and LinkedIn Pages; cannot yet @mention individual people (LinkedIn API limit), companies yes |
| UNUM | Mixed | Needs: Profile or Company Page with admin access | ||
| Upload-Post | Auto-publish | videoimagetext | Needs: Personal profiles and company pages | |
| Viraly | Auto-publish | textimagevideomulti-imagedocument (PDF, Word, PowerPoint) | Caption 3,000 Needs: Profiles and company pages | |
| Vista Social | Approval workflow example uses LinkedIn compliance reviews; no post limits read | |||
| Zernio (formerly Late) | Auto-publish | textimagemulti-imagevideodocumentpollrepost | 3,000 chars; up to 20 images; video up to 5 GB, 10 min personal and 30 min organization; duplicate content rejected Needs: Personal profile or organization page; comments only for organization pages; DMs unavailable | |
| Zoho Social | Can mention LinkedIn profiles in Compose (June 2026) |
Schedulers that publish to LinkedIn
96 of the tools we track list LinkedIn publishing. Cheapest first.
| Tool | From | Free plan |
|---|---|---|
| Postly | $3.20 / channel / mo | No |
| Publer | $4 / account / mo | Yes |
| Social Champ | $4 / account / mo | Yes |
| Buffer | $5 / channel / mo | Yes |
| Hypefury | $5 / channel / mo | No |
| UNUM | $5.25 / mo | Yes |
| RecurPost | $7.50 / mo | No |
| Typefully | $8.25 / mo | Yes |
| Post Planner | $9 / mo | Yes |
| PostEverywhere | $9 / mo | No |
| TimeToPost | $9.60 / mo | No |
| Zoho Social | $10 / mo | Yes |
| Iconosquare | $10 / mo | Yes |
| Planly | $10 / mo | No |
| Missinglettr | $12 / mo | No |
| AuthoredUp | $12.46 / mo | No |
| Plann | $12.50 / mo | Yes |
| Lately | $14 / mo | No |
| Planoly | $14 / mo | Yes |
| Quso.ai | $14.50 / mo | Yes |
| ContentStudio | $15 / mo | No |
| OneUp | $15 / mo | No |
| Nuelink | $16 / mo | No |
| Postpone | $16 / mo | Yes |
| Upload-Post | $16 / mo | Yes |
| Quuu | $16.49 / mo | No |
| Onlypult | $17.50 / mo | No |
| Later | $18.75 / mo | No |
| Marky | $19 / mo | No |
| Predis.ai | $19 / mo | No |
| TryPost | $19 / mo | No |
| Outstand | $19 / mo | No |
| Viraly | $19 / mo | Yes |
| PlanPost | $19.99 / mo | No |
| Metricool | $20 / mo | Yes |
| Pallyy | $20 / mo | Yes |
| Mixpost | $20.75 / mo | Yes |
| SocialBu | $22 / mo | Yes |
| Postiz | $23 / mo | No |
| Heropost | $23 / mo | No |
| PostSyncer | $24 / mo | No |
| Sociamonials | $24 / mo | No |
| SocialBee | $24.17 / mo | No |
| MeetEdgar | $24.91 / mo | No |
| SocialPilot | $25.50 / mo | No |
| Blotato | $29 / mo | No |
| Ocoya | $29 / mo | No |
| SocialRails | $29 / mo | No |
| CoSchedule | $29 / mo | Yes |
| Sendible | $29.75 / mo | No |
| ContentIn | $31 / mo | No |
| Supergrow | $31 / mo | No |
| Planable | $33 / mo | No |
| Postwise | $37 / mo | No |
| Post Bridge | $39 / mo | No |
| Taplio | $39 / mo | No |
| CloudCampaign | $41 / mo | No |
| Loomly | $49 / mo | No |
| Statusbrew | $49 / mo | No |
| Apaya | $55 / mo | No |
| Sked Social | $58 / mo | No |
| HeyOrca | $59 / mo | Yes |
| Kontentino | $59 / mo | No |
| Sprout Social | $79 / user / mo | No |
| Agorapulse | $79 / user / mo | Yes |
| Simplified | $79 / mo | No |
| Vista Social | $79.17 / mo | No |
| GoHighLevel Social Planner | $80.83 / mo | No |
| Hootsuite | $99 / user / mo | No |
| Gain | $99 / mo | No |
| eClincher | $134 / mo | No |
| Ayrshare | $149 / mo | No |
| HubSpot Social Media Tools | $800 / user / mo | No |
| Emplifi | $1249 / mo | No |
| FeedHive | Not published | No |
| Flick | Not published | No |
| Dash Social (formerly Dash Hudson) | Not published | No |
| Oktopost | Not published | No |
| Piano Amplifier (formerly SocialFlow) | Not published | No |
| Swat.io | Not published | No |
| Circleboom | Not published | Yes |
| SmarterQueue | Not published | No |
| LinkedIn Native Scheduler | Not published | No |
| FS Poster | Not published | No |
| Blog2Social | Not published | Yes |
| Jetpack Social | Not published | Yes |
| Revive Social | Not published | No |
| Schedchie | Not published | No |
| Zernio (formerly Late) | Not published | Yes |
| Fedica | Not published | No |
| Hopper HQ | Not published | No |
| Swello | Not published | Yes |
| mLabs | Not published | No |
| NapoleonCat | Not published | No |
| Facelift | Not published | No |
| Postmypost | Not published | No |
LinkedIn API changes
Full changelog- Breaking LinkedIn Announced May 2026 Effective May 2026Member post and video analytics return metricType as a string
Apps reading /memberCreatorPostAnalytics or /memberCreatorVideoAnalytics must parse metricType as a string when they upgrade to version 202605 or later.
- New feature LinkedIn Announced Apr 2026LinkedIn Member Post Statistics adds saves, sends, link clicks and follower metrics in 202604
Creator post analytics now include sends, saves, link clicks, Premium CTA clicks, followers gained and profile views from content.
- New feature LinkedIn Announced Feb 2026LinkedIn Videos API adds templateName and linkbackContext for third-party made videos
Tools that create videos for LinkedIn posts can attribute those videos to the creating tool.
- Deprecation LinkedIn Announced Nov 2025 Effective 16 Nov 2026LinkedIn Marketing API version 202511 sunsets November 16, 2026
Integrations sending Linkedin-Version: 202511 must move to a newer version header before November 16, 2026; 202601 follows on January 15, 2027.
- New feature LinkedIn Announced Sept 2025LinkedIn adds Developer Portal alerts at 75 percent of the daily API quota
App owners now get a warning before a LinkedIn API app runs out of its daily request allowance.
- New feature LinkedIn Announced Jun 2025LinkedIn adds member follower, post and video statistics APIs
Third-party tools can now read a member's own follower counts, post analytics and video analytics, with new permissions.