Lately
Checked 26 Oct 2026 · source · 5 networks · API not stated · AI yes
Marketing teams that want to repurpose long-form content, webinars and podcasts into many social posts in their own voice.
You want a straightforward scheduler: Lately is built around AI repurposing, Growth is $199 to $239 a month, and the pricing page has inconsistent plan details.
Overview
Lately is an AI content assistant for social media marketing. The homepage says it finds patterns in high-performing words, ideas and grammar to generate messaging, and that it works in several languages. Its main job is repurposing: it takes long-form assets such as blogs, newsletters, press releases, white papers, e-books, podcasts, webinars and interviews and turns them into many text, audio or video highlights, formatted per platform and scheduled.
The site also lists employee advocacy tools that create individual, compliant content per employee, performance insights and a Hootsuite integration. A chat-based agent called Kately is on a waitlist, not launched.
The networks on the pricing page are LinkedIn (personal and company pages), X, Facebook company pages, Instagram company pages and YouTube. The pricing page needs a careful read. Growth lists 25 channels and 5 seats in one block and 5 channels and 3 seats in another, so I don't assert either. The FAQ still carries older plan names. No API is mentioned.
What it does well
- It is designed to turn one long asset into many posts.
- Starter has a low entry price at $19 monthly or $14 annual.
- Voice models let it write in your style.
- Enterprise lists unlimited channels, seats and voice models.
What to watch out for
- Starter is 1 seat, 5 channels and 1 voice model, with basic scheduling and analytics.
- Growth jumps to $239 monthly, $199 annual, and its limits conflict on the page.
- The trial length is not stated.
- The network list is shorter than in generic schedulers.
Plans and prices
| Plan | Billed monthly | Billed annually, per month | Unit | What you get |
|---|---|---|---|---|
| Starter | $19 | $14 | per month | 5 social channels, 1 user seat, 1 voice model, basic scheduling and analytics |
| Growth | $239 | $199 | per month | Full calendar with AI scheduling, analytics, RSS; channel and seat counts shown inconsistently on the page (25 channels and 5 seats in one block, 5 channels and 3 seats in another) |
| Enterprise | Not published | Not published | custom | Custom; unlimited channels, seats and voice models, contact sales |
The ladder has a steep jump. Starter is $19 monthly or $14 a month annual for 5 channels, 1 seat and 1 voice model. Growth is $239 monthly or $199 annual and adds the full calendar with AI scheduling, analytics and RSS, but the channel and seat counts are inconsistent on the page. Enterprise is custom with unlimited channels, seats and voice models. Between Starter and Growth the price multiplies by about fourteen, so whether you need the calendar and RSS features decides everything. I'd get channel and seat limits confirmed in writing first.
Networks listed by Lately
- Supports Facebook
- Supports Instagram
- Supports X
- Supports LinkedIn
- Does not support TikTok
- Supports YouTube
- Does not support Threads
- Does not support Bluesky
- Does not support Pinterest
- Does not support Google Business
- Does not support Mastodon
What Lately does on each network
Only what the vendor's own pages state. A blank cell means the pages do not say.
| Network | Post types | Publishing | First comment | Analytics | Inbox |
|---|---|---|---|---|---|
| X | |||||
| YouTube |
- Needs: Instagram Business account linked to a Facebook Page; personal accounts not supported; all API permissions must stay enabled
- lately.ai
- Needs: LinkedIn login required; connection must be renewed every 60 days; account types not distinguished in help
- lately.ai
- X
- Needs: Must be logged into X in the browser before connecting; each account connected separately
- lately.ai
- YouTube
- Needs: YouTube integration announced in a January 2019 press release; product page lists only Facebook, Instagram, LinkedIn and X, TikTok upcoming
- lately.ai
Publishing and scheduling
- Calendar views
- Year, Month, Week (scheduler help page); Month, Week, Day (analytics/calendar help page)
- Recurring and evergreen posts
- Product page lists evergreen campaigns and posts planned months ahead
- Best time suggestions
- Growth plan lists AI scheduling; details not read
- RSS and curation
- RSS feed integration listed on Growth plan (pricing page); help page on sources names only text and video/audio sources
- Also listed
- Drag and drop rescheduling on calendar; Channel filter and published/scheduled/failed toggle; Hover preview of scheduled posts; Source sessions list with regenerate
Teams, approvals and clients
- Seats
- Starter 1 seat; Growth 3 or 5 (page lists both); Enterprise unlimited
- Approvals
- 2019 press release: approval requests to chosen team members; current workflow not read
- Client access
- Enterprise: multi-client governance, parent dashboards (navigation reference)
- Workspaces and brands
- Brand Hierarchy System for sub-brands, regions, markets and employees
Content creation and AI
- AI features
- Voice model: AI writing tuned to brand voice and high-performing patterns (vendor states); Starter and Growth include 1 voice model; Generate from text, website, prompt: Help article exists, not read; Content Optimization Studio: Reviews posts and suggests edits; Multilingual content: English, Spanish, Italian, Portuguese, Japanese, German (homepage); Video/audio transcription to posts: Per 2019 press release; current state not confirmed; Kately chat-based agent: Not launched, waitlist (homepage)
- Design tools
- Built-in graphic and video editor (help article title)
- Video tools
- Video Clip Autogenerator (navigation reference)
Integrations, API and apps
- Integrations
- HubSpot Marketing Hub; Hootsuite; Sprinklr; Salesforce; Grammarly
Pricing details
- Billing model
- Tiers (USD): Starter $19/mo monthly or $14/mo billed annually; Growth $239/mo monthly or $199/mo billed annually; Enterprise custom
- Annual discount
- Page says 20%; listed prices imply about 26% Starter and 17% Growth
- Trial
- Try Now for Free link; length not stated
- Add-ons
- Regional dialect or foreign language adaptation (Growth); Sending content to Hootsuite, Sprinklr or HubSpot for publishing (Growth)
- Discounts
- Nonprofit pricing with annual contracts via call request
- Currencies
- USD
Source: lately.ai
Security and compliance
- GDPR
- GDPR compliance page linked, content not read
Source: lately.ai
Support and onboarding
- Support channels
- Contact page; Office hours sign-up page
- Help centre
- https://www.lately.ai/resources/help-center
- Training
- Lately Office Hours sign-up
About the company
- Company
- Lately, Inc.
- Headquarters
- Stone Ridge, NY, USA
Source: lately.ai
Limits the vendor documents
- Personal Instagram accounts cannot be connected; Instagram must be Business and linked to a Facebook Page(lately.ai)
- LinkedIn accounts must be reconnected every 60 days(lately.ai)
- Expired channel connections must be reconnected manually(lately.ai)
- Lately may not work properly if any Meta API permission is turned off during connection(lately.ai)
Pages read for this profile (11)
- https://www.lately.ai/
- https://www.lately.ai/pricing
- https://www.lately.ai/product/lately-social-media-ai-content-platform
- https://www.lately.ai/resources/help-center
- https://www.lately.ai/help-center/lately-how-to-understand-your-scheduler
- https://www.lately.ai/help-center/lately-how-to-understand-your-sources
- https://lately.ai/help-center/lately-how-to-understand-your-analytics-page
- https://www.lately.ai/help-center/lately-how-to-connect-to-an-instagram-account
- https://www.lately.ai/help-center/lately-how-to-connect-a-linkedin-account
- https://www.lately.ai/help-center/lately-how-to-connect-an-x-twitter-account
- https://www.lately.ai/press/lately-launches-youtube-integration-audio-video-transcription-and-more
Pick Lately if
Pick Lately if you produce long-form content like webinars or podcasts and want it chopped into social posts in your voice. If you just need a queue, the Growth price is steep and the page has errors you'd have to resolve.
Questions people ask
Does Lately have a free plan?
No. Starter shows a try-now-for-free button, but the trial length is not stated.
Which networks does Lately support?
LinkedIn (personal and company pages), X, Facebook company pages, Instagram company pages and YouTube.
What does Lately cost to start?
Starter is $19 a month, or $14 a month billed annually, for 5 channels and 1 seat.
Alternatives
Tools for a similar audience that share the most networks with Lately.
How we checked
Read from the raw pricing page HTML. Monthly Starter $19, Growth $239; annual billing Starter $14, Growth $199 per month. The Growth plan's channel and seat limits conflict between two blocks of the page, so they are not asserted. The FAQ still mentions older plan names (Startly, Litely, Professionally). Networks from the page text: LinkedIn personal and company pages, X, Facebook company pages, Instagram company pages, YouTube. A new agent 'Kately' is on a waitlist. No API mentioned.