HubSpot Social Media Tools
Checked 26 Oct 2026 · source · 5 networks · API not stated · AI yes
Teams already running HubSpot CRM and Marketing Hub who want social posting connected to their contacts and campaigns.
You only need a social scheduler. Social tools sit inside Marketing Hub, where Professional is listed at $890 per month plus a $3,000 onboarding fee.
Overview
HubSpot's social tools are a part of Marketing Hub, not a separate product. The vendor page lists publishing to LinkedIn, Facebook, Instagram, TikTok, Reddit and X, with an AI post generator in beta and automatic sharing of connected blogs. It suggests best times to post, and the page does not explicitly mention a calendar view or a unified inbox.
The rest leans toward marketing measurement. There are keyword monitoring streams with email alerts, brand and competitor mention tracking with sentiment and share-of-voice, and reports comparing platforms, campaigns and publishing times. Social interactions can connect to CRM contacts, and posts can be tied to campaigns, so you can see the visits, leads and customers social generates.
That CRM link is the reason to consider it. On its own, it is expensive for what a scheduler does. The social page does not say which plans include the tool, so check that before assuming. My notes also note an AI Social Media Agent, and I did not find an API statement. Reddit is supported but is not in this site's network list.
What it does well
- It ties social posts and interactions to CRM contacts and campaigns.
- It includes monitoring streams and sentiment insights.
- Reports compare platforms, campaigns and publishing times.
- The AI post generator is listed (beta).
What to watch out for
- It is not sold as a standalone scheduler.
- Professional carries a one-time $3,000 onboarding fee.
- The social page does not say which plans include the tool.
- Starter shows both $7 and $20 per seat without clear labels.
Plans and prices
| Plan | Billed monthly | Billed annually, per month | Unit | What you get |
|---|---|---|---|---|
| Marketing Hub Starter | Not published | Not published | per seat per month | Up to 50 connected accounts, 10,000 posts per month; page shows both $7 and $20 per seat without clear labels |
| Marketing Hub Professional | $890 | $800 | per month, includes 3 core seats | Up to 300 connected accounts, 10,000 posts per month; one-time onboarding fee of $3,000 listed |
| Marketing Hub Enterprise | Not published | Not published | per month (listed $3,600, includes 5 core seats) | Social approvals; one-time onboarding fee of $7,000 listed |
The bill is set by the Marketing Hub tier, not by social channels. Starter is per seat per month, and the page shows $7 and $20 per seat without saying which is which, so no figure is quoted. Professional is $890 per month ($800 on an annual commitment) with 3 core seats and a one-time $3,000 onboarding fee. Enterprise is listed at $3,600 per month with 5 core seats and a $7,000 onboarding fee. Starter allows up to 50 connected accounts and Professional up to 300, with 10,000 posts per month.
Networks listed by HubSpot Social Media Tools
- Supports Facebook
- Supports Instagram
- Supports X
- Supports LinkedIn
- Supports TikTok
- Does not support YouTube
- Does not support Threads
- Does not support Bluesky
- Does not support Pinterest
- Does not support Google Business
- Does not support Mastodon
What HubSpot Social Media Tools does on each network
Only what the vendor's own pages state. A blank cell means the pages do not say.
| Network | Post types | Publishing | First comment | Analytics | Inbox |
|---|---|---|---|---|---|
| TikTok | video (one per post)photo (up to 35) | Auto-publish | Yes | Yes | |
| Yes | Yes | ||||
| Yes | |||||
| Yes | |||||
| X | Yes |
- TikTok
- Needs: Personal or business account; Professional or Enterprise; desktop only
- Limits: Video 3 s to 10 min, up to 1 GB; images exactly 1080x1920 or 1920x1080, 20 MB; caption 2,200 chars video, 4,000 photo; 30 mentions, 150 hashtags; first comment 150 chars; published posts cannot be deleted via HubSpot
- knowledge.hubspot.com
- Needs: Professional Business or Creator account linked to a Facebook Page you manage; Instagram DMs supported in inbox
- Limits: Mobile app caption cap 2,200 chars (per search snippet, not page read)
- knowledge.hubspot.com
- Needs: Facebook Pages only, not personal profiles; authorization lasts 90 days before re-authentication
- knowledge.hubspot.com
- Needs: Personal account and Company or Showcase Pages with admin role; Groups cannot be connected
- Limits: No @mentions or tags in bulk-uploaded posts; LinkedIn data deleted after one year
- knowledge.hubspot.com
- X
- Needs: Choose whether reports include all posts or only HubSpot posts; keyword feeds require a connected X account
- Limits: Keyword feeds show X posts from past 7 days
- knowledge.hubspot.com
Publishing and scheduling
- Calendar views
- Social calendar with drafted, scheduled and published posts; drag to reschedule; shows posts published or scheduled through HubSpot only
- Queue
- Default publishing schedule under Settings > Marketing > Social > Publishing; add times per day
- Bulk upload
- Up to 300 posts per bulk upload via Excel or CSV template, up to 50 accounts per file; processing takes 15 minutes to 24 hours; Professional or Enterprise
- Best time suggestions
- Vendor page states suggested best times to post; Optimize dashboard shows best times to post
- Drafts and notes
- Drafts; Draft only permission is Enterprise only
- First comment
- TikTok posts have a first comment field limited to 150 characters
- RSS and curation
- Connect blog to share content automatically when published
- Time zones
- Uses account time zone; docs advise confirming it before setting publishing times
- Also listed
- Publish like a human toggle varies post times within 10 minutes; Scheduling up to 3 years ahead on Starter per pricing page; Posts can be associated with campaigns; Links in bulk upload are shortened automatically; HubSpot Social Chrome extension and mobile app exist (knowledge base titles)
Sources: knowledge.hubspot.com, knowledge.hubspot.com, hubspot.com, hubspot.com
Teams, approvals and clients
- Seats
- Free 2 users; Professional 3 core seats included, extra from $45/mo; Enterprise 5 included, extra from $75/mo (per pricing page)
- Roles
- Social permissions: All accessible accounts, Their connected accounts, Draft only (Enterprise)
- Approvals
- Social media approvals listed on Professional and Enterprise; draft approval via Marketing > Social > Drafts
- Workspaces and brands
- Enterprise Brands Add-on assigns each social account to a brand
Sources: hubspot.com, knowledge.hubspot.com, knowledge.hubspot.com
Content creation and AI
- AI features
- AI social post generator: Beta per vendor page; Breeze Assistant must be enabled in AI settings; AI engagement recommendations: Reply recommendations; AI sentiment insights: Beta
- AI credits
- HubSpot Credits per tier: Starter 500, Professional 3,000, Enterprise 5,000
- Links and UTM
- HubSpot adds tracking code to post URLs; links shortened in bulk uploads
Sources: hubspot.com, hubspot.com, knowledge.hubspot.com
Analytics and reporting
- Metrics
- Reactions; Engagement; Engagement rate; Video engagement rate; Social clicks; Social impressions; Shares; New contacts; Video watch time; Video views; Reach; Audience change; Deals influenced by social
- Competitor tracking
- Competitor feeds (Enterprise): Facebook, Instagram, X, YouTube; up to three competitors
- Data history
- New analytics view excludes data before 2025-07-01; post data collected for 30 days after publishing; last 60 days pulled on connect; LinkedIn data deleted after one year
Sources: knowledge.hubspot.com, knowledge.hubspot.com, knowledge.hubspot.com
Inbox and engagement
- Inbox
- Instagram direct messages only, web only; reply with recommendations, filter by status, assign profile to CRM contact; 7 days retrieved on connect; Professional or Enterprise
- Listening
- Keyword feeds on X only (Professional/Enterprise); Reddit monitoring per vendor page
Sources: knowledge.hubspot.com, knowledge.hubspot.com, hubspot.com
Integrations, API and apps
- Integrations
- HubSpot CRM; Marketing campaigns; Blog auto-publish; Reddit monitoring; Meta Business Settings; YouTube API Services
- iOS app
- HubSpot mobile app supports creating and publishing social posts (knowledge base)
- Android app
- Same mobile app (knowledge base)
- Browser extension
- HubSpot Social Chrome extension (knowledge base article title)
Sources: hubspot.com, knowledge.hubspot.com
Pricing details
- Billing model
- Marketing Hub tiers; social tool needs Professional or Enterprise per knowledge base
- Annual discount
- Page advertises save up to 65% on Starter
- Free plan
- Free Marketing Hub: up to 2 users (social not listed)
- Add-ons
- Brands Add-on (Enterprise); HubSpot AEO $50/mo or $45/mo billed annually
- Currencies
- USD
Source: hubspot.com
Security and compliance
- Status page
- https://status.hubspot.com (all operational at read time; incident 2026-10-23 resolved)
Source: status.hubspot.com
Support and onboarding
- Help centre
- https://knowledge.hubspot.com/social
- Onboarding
- Professional one-time onboarding $3,000; Enterprise $7,000
Source: hubspot.com
Recent product changes
2026-04-07
Friends and Private visibility deprecated for TikTok posts
Limits the vendor documents
- Social calendar shows only posts published or scheduled through HubSpot(knowledge.hubspot.com)
- Social inbox covers Instagram DMs only and is not in the mobile app(knowledge.hubspot.com)
- Keyword feeds are X only and show the past 7 days(knowledge.hubspot.com)
- TikTok posting is desktop only; images and video cannot be mixed(knowledge.hubspot.com)
- Facebook personal profiles and LinkedIn Groups cannot be connected(knowledge.hubspot.com)
- Boosted posts and social ad campaigns excluded from analytics(knowledge.hubspot.com)
Pages read for this profile (11)
- https://www.hubspot.com/products/marketing/social-media-management
- https://www.hubspot.com/pricing/marketing
- https://knowledge.hubspot.com/social/bulk-upload-and-schedule-social-posts
- https://knowledge.hubspot.com/social/create-and-publish-tiktok-social-posts
- https://knowledge.hubspot.com/social/create-a-custom-social-publishing-schedule
- https://knowledge.hubspot.com/social/create-and-schedule-draft-social-posts
- https://knowledge.hubspot.com/social/connect-your-social-media-accounts-to-hubspot
- https://knowledge.hubspot.com/social/analyze-social-post-performance
- https://knowledge.hubspot.com/social/social-streams
- https://knowledge.hubspot.com/social/manage-social-direct-messages
- https://status.hubspot.com
Pick HubSpot Social Media Tools if
Pick it if you already run HubSpot CRM and Marketing Hub and want social tied to contacts and campaigns. Skip it if you only need a social scheduler, because the entry cost is the whole Marketing Hub.
Questions people ask
Does HubSpot's social tool have a free plan?
No free plan is recorded. There is a 14-day free trial.
Which networks does it support?
LinkedIn, Facebook, Instagram, TikTok and X, plus Reddit, which this site does not track.
What does it cost to start?
Starter is per seat, but the page shows $7 and $20 without labels. Professional is $890 per month, or $800 with an annual commitment.
Alternatives
Tools for a similar audience that share the most networks with HubSpot Social Media Tools.
How we checked
Prices from hubspot.com/pricing/marketing (condensed read). Starter shows $7 and $20 per seat without labels for which is monthly or annual, so Starter is null. Enterprise shows $3,600/month with no separate monthly price, so null. Professional is $890 pay monthly and $800 with annual commitment. Reddit is also supported but is not in our network list. AI post generator (beta) and a Social Media Agent are listed. The social tool page does not say which plans include it.