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Bluesky

Everything you need to schedule posts on Bluesky: what you can do natively, text limits, image and video sizes, the schedulers that support it, and recent API changes.

Facts checked 25 Oct 2026

Can you schedule natively?

No

Bluesky documents no built-in scheduling. Its own blog points to Buffer for scheduling, and its API has no publish-later option.

Step-by-step guide

Text limits

FieldLimitHow it counts
post 300 characters As written. Source
Check a draft in the character counter

Image and video sizes

Only what Bluesky documents. "Not stated" means the platform doesn't publish that figure; we don't fill gaps from blogs. Ads specs are marked, because they can differ from normal posts.

  • Image

    Size
    Not stated
    Ratio
    Not stated
    Files
    image/*
    Limits
    2 MB max · up to 4 items
    Details and sources

    Official AT Protocol lexicon app.bsky.embed.images (in Bluesky's @atproto/api 0.29.4): up to 4 images per post, each blob up to 2,000,000 bytes (2 MB, formerly 1 MB), any image MIME type, optional aspectRatio field, alt text required in the schema. No recommended pixel size published. docs.bsky.app now redirects to an empty page, so the lexicon was read from the published npm package.

  • Video

    Size
    Not stated
    Ratio
    Not stated
    Files
    MP4
    Limits
    300 MB max · 10 min max · up to 1 items
    Details and sources

    Lexicon app.bsky.embed.video: MP4 blob up to 300,000,000 bytes (300 MB, formerly 100 MB), up to 20 VTT caption files of 20 KB each. Official @bsky.app post (via search extract) says videos can be up to 10 minutes; earlier limits were 60 s (2024 launch) and 3 min. Launch blog: one video per post, daily cap 25 videos or 10 GB (may change); the app accepted .mp4, .mpeg, .webm and .mov at launch. Read from a search extract of the official page, which did not load directly.

How tools publish to Bluesky

What each tool's own pages state about Bluesky: 17 auto-publish. A blank cell means the pages do not say.

ToolPublishingPost types1st commentLimits and requirements
Agorapulse textimagevideolink Max 4 images or 1 video, 300 characters; no mixing video and images; no threads
Apaya Needs: Listed as integration; publishing not confirmed on pages read
Ayrshare Auto-publish Needs: Post analytics listed; account analytics not listed
Blotato Auto-publish textthread No Up to 4 images or 1 video per post Needs: 1 to 2 weeks warm-up before connecting
Buffer Auto-publish Daily limit 100
ContentStudio
CoSchedule Multi-post threads not possible
Fedica Auto-publish textthreadvideo Free plan holds 10 active scheduled posts at a time Needs: Video posts need a paid plan
GoHighLevel Social Planner No follower metrics or demographics in statistics
Hookle Needs: Support added in version 4.1.0
Hootsuite Auto-publish textimagegifvideo Captions up to 300 characters, up to four images, one GIF or one video; FAQ network list omits Bluesky
Hypefury textthread Needs: Listed as supported on the pricing page; Full plan can import Bluesky lists
Jetpack Social Auto-publish
MeetEdgar textimagevideoGIF 300 characters including links; up to 4 images or 1 video or 1 GIF, not mixed Needs: Connect with handle and an active App Password
Metricool textimagevideogifthread No 300 chars; up to 4 images; no polls or quote posts via API
Missinglettr campaign post Images may look blurry (help article exists); character limit not stated Needs: Connect with Bluesky handle and an app password
Mixpost post
Ocoya textimagethread 300 per post, 5,000 total; 4 images up to 2 MB; no video
OneUp thread
Onlypult textimage Image alt text up to 2,000 characters
Outstand Auto-publish Needs: Handle and app password, no OAuth
Planly Needs: Labelled new on homepage
Post Bridge
Post Planner Needs: Listed on homepage; not in connect page FAQ
Postly video (email verification needed) Yes Replies: text, up to 4 images or one video
Postmypost Daily publication limit 200
PostSyncer thread
PostyBirb quote post Release notes: image file size limits enforced (4.1.3); video size limit raised (4.0.47)
Publer textthreadlinkphoto up to 4videorepost Yes 300 chars per post; up to 25 posts per thread; photos 1 MB (larger compressed); video up to 3 min and under 100 MB; no GIFs Needs: Email must be verified to post videos
Quuu Auto-publish
RecurPost post
Schedchie Auto-publish textimagevideo
Sendible textimagevideo Caption max 300 characters and required; up to 4 images (JPEG or PNG, 1MB each); one video (MP4 or MOV, 50MB, 60 seconds); no mixed media, no PDFs; GIFs uploaded as video; video not supported in bulk import Needs: Connect with username and an app password generated in Bluesky settings
Sky Scheduler Auto-publish textimagelink embedquote postthreadmentionstagsrepost Threads up to 10 child posts; media supports content labels and alt text; size limits not stated Needs: Works with most ATProto PDS instances
SocialBee No Direct publishing; no native first comment
SocialPilot textimagevideo 300 chars per post
Sprout Social Bluesky listed in analytics networks and calendar networks
Swat.io Mixed textlinkphotovideo
TimeToPost Auto-publish textlinkup to 4 images No video, threads or analytics Needs: OAuth via handle; Bluesky-hosted accounts only
TryPost Auto-publish
Typefully Auto-publish postquote postimageGIFvideo Bluesky caps images at 1 MB so larger uploads are compressed; video up to 100 MB, max 6000x6000 Needs: Connects through Bluesky sign-in without app password; custom PDS supported (changelog); available to free and paid users (2024-11-21)
Upload-Post Auto-publish textimagevideoauto-thread Auto-threads past 300 characters
Viraly Auto-publish textimagevideocarousel
Vista Social Auto-publish textlinkimage (up to four)gif (one)video (one) Yes 300 characters; multi-video posts, tagging and call-to-action buttons not supported; planned comments publish automatically after the post and a first like can be added
Zernio (formerly Late) Auto-publish

Schedulers that publish to Bluesky

60 of the tools we track list Bluesky publishing. Cheapest first.

ToolFromFree plan
Postly $3.20 / channel / mo No
Hookle $3.99 / mo Yes
Publer $4 / account / mo Yes
Social Champ $4 / account / mo Yes
Buffer $5 / channel / mo Yes
Hypefury $5 / channel / mo No
RecurPost $7.50 / mo No
Typefully $8.25 / mo Yes
Post Planner $9 / mo Yes
PostEverywhere $9 / mo No
TimeToPost $9.60 / mo No
Zoho Social $10 / mo Yes
Planly $10 / mo No
Missinglettr $12 / mo No
ContentStudio $15 / mo No
OneUp $15 / mo No
Postpone $16 / mo Yes
Upload-Post $16 / mo Yes
Quuu $16.49 / mo No
Onlypult $17.50 / mo No
TryPost $19 / mo No
Outstand $19 / mo No
Viraly $19 / mo Yes
Metricool $20 / mo Yes
Pallyy $20 / mo Yes
Mixpost $20.75 / mo Yes
SocialBu $22 / mo Yes
Postiz $23 / mo No
Heropost $23 / mo No
PostSyncer $24 / mo No
SocialBee $24.17 / mo No
MeetEdgar $24.91 / mo No
SocialPilot $25.50 / mo No
Blotato $29 / mo No
Ocoya $29 / mo No
SocialRails $29 / mo No
CoSchedule $29 / mo Yes
Sendible $29.75 / mo No
Post Bridge $39 / mo No
Statusbrew $49 / mo No
Apaya $55 / mo No
Sprout Social $79 / user / mo No
Agorapulse $79 / user / mo Yes
Vista Social $79.17 / mo No
GoHighLevel Social Planner $80.83 / mo No
Hootsuite $99 / user / mo No
Ayrshare $149 / mo No
Swat.io Not published No
Circleboom Not published Yes
FS Poster Not published No
PostyBirb Not published Yes
Blog2Social Not published Yes
Jetpack Social Not published Yes
Schedchie Not published No
Zernio (formerly Late) Not published Yes
Fedica Not published No
Hopper HQ Not published No
Swello Not published Yes
Postmypost Not published No
Sky Scheduler Not published Yes

Bluesky API changes

Full changelog

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