Google Business Profile
Everything you need to schedule posts on Google Business Profile: what you can do natively, text limits, image and video sizes, the schedulers that support it, and recent API changes.
Facts checked 25 Oct 2026
Can you schedule natively?
Yes, built inBusiness Profile posts can be scheduled with 'Schedule this post', and can repeat weekly, monthly or on a custom schedule. Posts from unverified profiles stay pending.
Step-by-step guideImage and video sizes
Only what Google Business Profile documents. "Not stated" means the platform doesn't publish that figure; we don't fill gaps from blogs. Ads specs are marked, because they can differ from normal posts.
-
Post / profile photo
- Size
- 720 × 720
- Ratio
- Not stated
- Files
- JPG, PNG
- Limits
- 5 MB max
Details and sources
Business Profile Help: JPG or PNG, 10 KB to 5 MB, recommended 720 x 720 px, minimum 250 x 250 px. The page covers Business Profile photos in general; no post-specific image size or aspect ratio is published (the posts help page only says posts can include a photo or video).
-
Video
- Size
- Not stated
- Ratio
- Not stated
- Files
- Not stated
- Limits
- 75 MB max · 30 s max
Details and sources
Business Profile Help: up to 30 seconds, up to 75 MB, 720p or higher. File types not stated.
How tools publish to Google Business Profile
What each tool's own pages state about Google Business Profile: 17 auto-publish. A blank cell means the pages do not say.
| Tool | Publishing | Post types | 1st comment | Limits and requirements |
|---|---|---|---|---|
| Agorapulse | What's Neweventoffer | Reviews and FAQs cannot be published via API; 1 image Needs: At least one image required | ||
| Ayrshare | Auto-publish | Needs: Account analytics listed | ||
| Blog2Social | Needs: Pro plugin plan and above | |||
| Buffer | Auto-publish | Daily limit 50 | ||
| CoSchedule | Needs: Google Business Profiles; shows as Google My Business in menu | |||
| eClincher | Needs: Also reviews and listings integration | |||
| Fedica | Auto-publish | update | 1,500 characters, one photo, one link button Needs: Free plan connects one location; Offers and Events must be created in Google Business Profile | |
| FeedHive | Needs: Title required | |||
| Gain | Auto-publish | photostatus update | Needs: Per-location approvers for multi-location | |
| GoHighLevel Social Planner | image | One image per post, no carousel | ||
| Heropost | ||||
| HeyOrca | Auto-publish | |||
| Hookle | update | Needs: Free plan allows Google Business only (listed as G platform only) | ||
| Kontentino | updateofferevent | Events require date and time; offers can include promo codes and CTAs | ||
| Localo | Auto-publish | Google Post with text, image, link and CTA button | No | 1,500 characters per Google Post Needs: Business profile must be linked to Localo through Google |
| Loomly | Auto-publish | image postpost with action buttonpromotionrecurring post | No limits stated; action buttons such as Order Online, Buy, Sign Up | |
| Marky | Google Business Profile posts | |||
| MeetEdgar | update with imagecall-to-action button | One image per post (PNG, JPG, GIF); CTA buttons Learn more, Call now, Book Needs: Google Business account connected first | ||
| Metricool | textimagevideolink | No | 1,500 chars; 1 image or video per post | |
| Missinglettr | Auto-publish | campaign post | 400 chars Needs: Listed as Google My Business | |
| Mixpost | local post | |||
| NapoleonCat | What's NewEventOffer | Needs: Google My Business locations | ||
| Nuelink | image | Image under 12 MB | ||
| Ocoya | imageeventoffer | Caption 1,500; 1 image up to 5 MB; no video Needs: Events and offers need title, start and end time | ||
| OneUp | AI auto-generates review replies (vendor) | |||
| Outstand | Auto-publish | Needs: Bring your own app (BYOK required) | ||
| Planable | image or video postoffereventCTA button | |||
| Post Bridge | ||||
| Post Planner | Needs: Business profiles; composer supports a call-to-action | |||
| PostEverywhere | updateeventoffer | |||
| Postly | No video publishing through Postly Needs: Access to the specific location | |||
| Publer | updateeventoffer | No | Text 1,500 chars; event and offer titles 58; photo 10 KB to 5 MB, min 250x250; no video or multi-photo; no post insights since 2023-02-20; duplicates treated as spam Needs: Connect a Google Business Profile with a Google login; one photo per post | |
| RecurPost | postlocation update | |||
| Revive Social | Auto-publish | Needs: Pro license (Google Business Profile listed among Pro networks) | ||
| Schedchie | Auto-publish | What's New updateeventoffer | Needs: One login covers all managed locations | |
| Sendible | location-based post | Aimed at posting across multiple locations; attachment validation updated March 2026 Needs: Renamed from Google My Business to Google Business Profile in the product (July 2025 release) | ||
| Simplified | 50 published posts per 24 hours | |||
| Sked Social | Auto-publish | |||
| SmarterQueue | Needs: Profiles and locations | |||
| SocialBee | Auto-publish | Analytics: page analytics, post analytics, account activity | ||
| SocialBu | eventoffercall to action | |||
| SocialPilot | Auto-publish | posteventofferimageGIFvideoCTA button post | No numeric limits stated; several profiles per dashboard Needs: Connected Google Business Profile | |
| Statusbrew | Needs: Each location counts against the profile limit; integration from Standard plan | |||
| Swat.io | No active posting; reviews are imported as inbox tickets | |||
| TryPost | Auto-publish | |||
| Upload-Post | Auto-publish | updateofferevent | ||
| Vista Social | Review monitoring on Professional covers Facebook and Google Business | |||
| Zernio (formerly Late) | Auto-publish | texttext+imagetext+call-to-actioneventoffer | 1,500 chars; one image JPEG/PNG up to 5 MB, min 400x300; no video; analytics at location level only Needs: Verified location | |
| Zoho Social | post with button (Learn more, Sign up, Order online, Book, Buy) | Bulk upload button names limited to five values |
Schedulers that publish to Google Business Profile
62 of the tools we track list Google Business Profile publishing. Cheapest first.
| Tool | From | Free plan |
|---|---|---|
| Postly | $3.20 / channel / mo | No |
| Hookle | $3.99 / mo | Yes |
| Publer | $4 / account / mo | Yes |
| Social Champ | $4 / account / mo | Yes |
| Buffer | $5 / channel / mo | Yes |
| RecurPost | $7.50 / mo | No |
| Post Planner | $9 / mo | Yes |
| PostEverywhere | $9 / mo | No |
| Zoho Social | $10 / mo | Yes |
| Missinglettr | $12 / mo | No |
| ContentStudio | $15 / mo | No |
| OneUp | $15 / mo | No |
| Nuelink | $16 / mo | No |
| Upload-Post | $16 / mo | Yes |
| Onlypult | $17.50 / mo | No |
| Marky | $19 / mo | No |
| Predis.ai | $19 / mo | No |
| TryPost | $19 / mo | No |
| Outstand | $19 / mo | No |
| Metricool | $20 / mo | Yes |
| Pallyy | $20 / mo | Yes |
| Mixpost | $20.75 / mo | Yes |
| SocialBu | $22 / mo | Yes |
| Postiz | $23 / mo | No |
| Heropost | $23 / mo | No |
| SocialBee | $24.17 / mo | No |
| MeetEdgar | $24.91 / mo | No |
| SocialPilot | $25.50 / mo | No |
| Ocoya | $29 / mo | No |
| CoSchedule | $29 / mo | Yes |
| Sendible | $29.75 / mo | No |
| Planable | $33 / mo | No |
| Post Bridge | $39 / mo | No |
| Localo | $39 / mo | No |
| CloudCampaign | $41 / mo | No |
| Loomly | $49 / mo | No |
| Statusbrew | $49 / mo | No |
| Apaya | $55 / mo | No |
| Sked Social | $58 / mo | No |
| HeyOrca | $59 / mo | Yes |
| Kontentino | $59 / mo | No |
| Sprout Social | $79 / user / mo | No |
| Agorapulse | $79 / user / mo | Yes |
| Simplified | $79 / mo | No |
| Vista Social | $79.17 / mo | No |
| GoHighLevel Social Planner | $80.83 / mo | No |
| Gain | $99 / mo | No |
| eClincher | $134 / mo | No |
| Ayrshare | $149 / mo | No |
| FeedHive | Not published | No |
| Swat.io | Not published | No |
| Circleboom | Not published | Yes |
| SmarterQueue | Not published | No |
| FS Poster | Not published | No |
| Blog2Social | Not published | Yes |
| Revive Social | Not published | No |
| Schedchie | Not published | No |
| Zernio (formerly Late) | Not published | Yes |
| Fedica | Not published | No |
| mLabs | Not published | No |
| NapoleonCat | Not published | No |
| Facelift | Not published | No |