How to post to all your social media at once, for free

To post to Facebook and Instagram at once for free, use Meta Business Suite: one post goes to your Page, your Instagram account or both. To reach more networks in one go, use a free scheduler plan, such as Zoho Social (6 accounts, including X and LinkedIn) or Buffer (any 3 of 11 networks).

What this means for you

There is no free button that posts to every network at the same time. What you can do for free is this: write your post once, pick the accounts, and let a tool send it to each one. Free plans let you connect a few accounts and schedule a set number of posts. When you need more, you pay, so check the limits below before you start.

The details

Start with what's built in: Meta Business Suite

If Facebook and Instagram are your main networks, you don't need another tool. In the Meta Business Suite app, create a post, choose your Facebook Page, your Instagram account or both, and post now or pick Schedule for later. Meta notes that a post that includes Instagram must include media. Step by step: how to schedule Facebook posts and how to schedule Instagram posts.

Free scheduler plans that post to several networks

All figures come from each vendor's own pricing page and are on the linked tool pages, with the date they were checked.

Which to pick:

• You post to X, LinkedIn and Google Business Profile: Zoho Social's free plan covers all three plus Facebook and Instagram.
• You use Bluesky, Mastodon, Threads, TikTok, YouTube or Pinterest: Buffer lets you choose any 3 channels from all of these.
• You post often to a few accounts: Social Champ allows 15 scheduled posts on its free plan, more than Buffer's 10 per channel.

If you publish a blog: auto-post new articles

dlvr.it watches your blog's RSS feed and posts new articles for you. Its free plan covers 3 profiles (one per network) and 10 posts a month per profile, and it checks feeds every 6 hours.

If you can run it yourself: free and open source

• Mixpost Lite is free and self-hosted, for Facebook Pages, X and Mastodon.
• PostyBirb is a free app that posts to X, Bluesky and Mastodon. The site asks for donations.

One post, many networks: adjust before you send

Each network counts characters and hashtags differently. A post that fits LinkedIn can be too long for X or Bluesky. Paste your text into the free character counter to see every network's limit at once, and tidy hashtags with the hashtag formatter.

What to do next

• Business owners: If you only need Facebook and Instagram, use Meta Business Suite. Otherwise, list your networks and pick the free plan that covers them.
• Marketers and agencies: Free plans stop at 2 to 6 accounts, and most allow only 1 user. For client work, compare paid plans in the Buffer alternatives guide.
• Developers: Nothing new. If you're building your own cross-poster, each network's API rules are in the API changelog.